Elly Makinson

The Contraindication

Business EN ↓ 28 episodes

In medical aesthetics, it’s easy to feel like you’re guessing - what actually works, what’s changing, and what no one’s saying out loud. The Contraindication brings you the conversations most people keep behind closed doors. Real insight into the business, marketing, and culture of the UK aesthetics industry - without the fluff, and without the filter. Whether you’re trying to grow, stand out, or simply keep up, this is where you get clarity.

Be sure to visit the podcast's website and support the creator: urbanpodcasts.co.uk

Author

Elly Makinson

Episodes

Marketing Monday 2. Where to Place Testimonials for Impact 08.03.2026 3:01

Marketing Monday: Where to Place Testimonials for Maximum Impact It’s Marketing Monday. Five minutes. One small fix. Because small changes compound. Most aesthetic clinics have testimonials. Very few are using them where they actually influence bookings. In this episode, Elly breaks down how to use patient testimonials strategically to improve website conversions, increase trust and strengthen you...

Episode One: Marketing Mondays, Reviews Are Not a “Nice to Have” 06.03.2026 3:52

It’s Marketing Monday. Five minutes. One small fix. Because small changes compound. In this episode of The Contraindication , Elly breaks down one of the most underused assets in aesthetic clinics: your reviews. Most clinics collect them sporadically. Few systemise them. Even fewer use them properly. This episode covers: • Why reviews remove more doubt than any Instagram post ever could • The one...

Introducing The Contraindication 02.03.2026 1:54

Welcome to The Contraindication Hosted by Elly Makinson, marketing strategist and long-time industry insider, this podcast is your space for honest conversations about aesthetic medicine, the news, the nuance, and the marketing that actually drives growth. The aesthetics industry moves fast. New devices. New injectables. New skincare. New regulations. Endless trends. It can feel noisy and overwhel...