The Contractor's Edge

Homeowners are more skeptical than ever, and the competition in the industry keeps growing. Are you a basement waterproofing company still selling like it's 2005? Or have you adapted to stay at the top of your game? In this episode, we sit down with Sean Worthington, President of the Basement Health Association (BHA) and owner of Worthington Foundation Authority (PA), to unpack what most basement...

An uncomfortable truth? There's no way to "market" your way out of operational chaos. In this episode, Mike Stiers and Anthony Brown sit down with Will Blake, contractor operator and founder of PER4MANCE.IO, to talk about scaling your company without adding trucks, crews, or more production problems.  Will breaks down why "sales is for the show, production is for the dough," and how contractors lo...

The World of Concrete wasn't just about "concrete". Mike and Anthony recap their time in Las Vegas, and break down what they saw across the halls, why networking after hours is where the real value lives, and what contractors can learn from how exhibitors position, differentiate, and pull people into their booth. If you've been thinking "I just need more leads," this episode will be another remind...

What does a real 30% growth plan look like for a $3M home service contractor? In this episode, Mike Stiers and Anthony Brown walk through the math behind taking a $3,000,000 business to $3,900,000 in 1 year using real KPIs, funnel math, and budget allocations. You will learn how to reverse engineer your numbers from your revenue goal, and build a marketing plan based on where you are going, not wh...

In Episode 15, we sit down with Scott Llewellyn , Director of Business Development at Foundation Rescue Supply (FRS) , who's on a mission to change the foundation repair space, as well as help contractors improve their in-home close rates. Scott has spent more than 20 years inside the foundation repair and waterproofing industry, holding roles across sales, production, marketing, and operations. I...

Most owners don't set a marketing budget. They pick a number that "feels okay" and hope it's enough to maximize their lead generation.  In this episode, Mike explains a simple way to stop guessing and start using  math to decide how much to invest in your marketing at every revenue stage. From chuck-in-a-truck under $1M to $20M+ operators, the strategy is different when you're entering the next le...

What if your revenue wasn't stalling due to bad marketing?  What if it's about what happens after the phone rings. In Part 2 of this Contractors' Edge episode, Mike Stiers and Anthony Brown dig into the  real money leaks they often find in home service businesses: Missed calls and slow follow-up Business hours that don't match how homeowners actually live Weak nurturing and almost zero rehash Sale...

Most contractors aren't struggling because they're doing everything wrong. They're struggling because they're doing a few critical things wrong over and over, without realizing it. In this episode of The Contractors' Edge , Mike Stiers and Anthony Brown discuss the top marketing and operations mistakes they hear repeatedly from contractors both in their everyday workflow, and in person.  You'll he...

If you're a contractor heading into 2026 still "trying a little of everything" with your marketing, this episode is your wake-up call to create an intentional growth strategy.  Mike Stiers and Anthony Brown share what's actually working right now for home service and home improvement companies from real-time experience, and how the smartest contractors are turning that into predictable leads, book...

If your 2026 marketing plan starts with a random budget number, you're doing it backwards. In this episode, Mike Stiers and Anthony Brown show contractors how to plan growth by working backward from your sales goal using your KPIs, then turning those numbers into a realistic marketing budget, operations targets, and weekly accountability. What you'll learn The "lead to dollar" machine: the only nu...

Are your "sales managers" actually coaching? Or just policing KPIs?  In this episode, Mike sits down with long-time friend, and home-service veteran Ed Meyer (Executive Director, NFRA; 25+ yrs leading and coaching sales teams nationwide), to unpack the critical difference between sales managers and coaches , and why most companies burn out reps by forcing one person to do both. You'll hear how to...

In this episode of The Contractors' Edge , hosts Mike Stiers and Anthony Brown take you behind the scenes at the Basement Health Association (BHA) National Conference in Chicago, IL, one of the larger events dedicated to foundation repair, waterproofing, and crawl space contractors. Get real, on-the-ground conversations with industry leaders and vendors shaping the future of the trade, from CRMs t...

In Episode 8 of  The Contractors' Edge , Mike Stiers and Anthony Brown tackle two topics contractors can't afford to ignore... Attribution confusion and thier lead pipeline.  Want to know the real reason leads drop when you "optimize" your ad mix? Most teams are making decisions from last-click reports, customer anecdotes, or edited CRM sources, and end up cutting the channels that actually create...

In Episode 7 of The Contractors' Edge , hosts Mike Stiers and Anthony Brown sit down with  Christian Olson, Director at Footprint Capital , to tackle one of the most critical (and often misunderstood) topics in the home service industry: selling your business. From preparing for private equity to building a leadership team that adds real value, Christian breaks down the exit strategy every contrac...

In Episode 6 of  The Contractors' Edge , hosts Mike Stiers and Anthony Brown sit down with Ron Greenbaum, The Basement Doctor, to unpack his journey from rock band manager to one of the most recognized names in the home service industry. Ron dives deep into the lessons learned from scaling multiple businesses, building a nationally recognized brand, motivating teams with pay-for-performance, prepa...

In Episode 5 of The Contractors' Edge, Mike Stiers and Anthony Brown delve into specific sales KPI's that can make or break your home service business. If you're generating leads but struggling to convert them into consistent, high-ticket sales, this episode gives you the benchmarks, tools, and tactics to level up your entire sales process, from that first touch to final invoice. Learn how to trac...

In Episode 4 of The Contractors' Edge , Mike Stiers and Anthony Brown shift the spotlight to  call center KPIs: an essential part of your marketing machine that too many contractors overlook. If you're running a home service business and rely on leads from your own ecosystem, this episode is a game changer. Learn what call center metrics really matter, where your revenue could be leaking, and how...

In this episode, Mike and Anthony break down the 9 essential KPIs that tell you exactly where your marketing and sales efforts are winning, and where you're losing profit. If you're a home service business owner who wants to invest smarter and stop wasting money, this one's a must-watch. Tune in to learn: How to calculate your cost per lead, appointment, sale,  and other defining KPIs. What a 10%...

AI isn't coming, it's already here. And it's changing the way contractors show up (and convert) online. In this episode, Mike Stiers and Anthony Brown break down the impact of Google's AI Overviews, what it means for paid ads and SEO, and how home service pros can stop wasting budget on traffic that won't convert. Episode Takeaways: Google Ads are now integrated into AI overviews. AI queries prima...

In Episode 1, you'll learn how Mike Stiers and Anthony Brown built a no-fluff, results-first agency for home service pros and why they launched Contractors' Edge  to give business owners the unfair advantage they've been missing. Mike and Anthony come from two completely different paths: one from inside the foundation repair trenches, the other from high-level strategy and operations. Together, th...

The Contractor's Edge is your go-to podcast for scaling your home service business and maximizing your marketing investments. Hosted by lead generation expert Mike Stiers and business strategist Anthony Brown, who bring over a decade of combined experience in the home service industry, this show delivers proven strategies to help contractors dominate their market, generate high-quality leads, and...