The Content Universe

There are two types of Thought Leadership.  -> Personal Thought Leadership -> Corporate Thought Leadership And while most of you probably are working with the latter, engaging with both types might just elevate your company brand to new hights.  In this episode, we talk about what you as a #marketing professional can do to get the best from both worlds.  See you inside! 🪐

in an era of AI commonly used words like realm or in the world off should be avoided at all cost. Is this true? No . Not if you ask me . In this episode, we delve into the depth of favourite words and mitigate the risk of them being as annoying as they sound in this sentence.

if you have a podcast, there’s a big chance you also want listeners. Because really what is a podcast without listeners? In this episode we look at how you can gain more listeners and more downloads without having to spend huge amounts on advertisement and other ways of distribution. Tune in to learn the (cheap) tricks.

Here's the thing: Most of you don't have a tone-of-voice. The truth can hurt. I'm not even sure Montanus has a tone of voice. Why? Because business casual or profession Al is simply too generic to be a unique branded tone. It's an idea your branding agency has sold you. But it's not real. In this episode, I'll try to explain why.

sometimes your brain and thoughts go in circles. Over and over and over and over and over and over again . There’s not much you can do once your thoughts are circling. In this episode, I want you to know that I have brain tornadoes too - I’m guessing everyone has them - and what I’ve done to tame them as much as I can. Hope this episode helps tame the wins and get your ideas flying (pun intended)....

Lead magnets used to be downloadable PDFs. Longform content, white papers and maybe Trend reports. But what is a good lead magnet in this day and age? in this episode, I talk about six different kinds of lead magnets that are not downloadable PDFs. Because honestly, how often do you read a PDF that you have downloaded? My guess would be less than half of the times. And that’s why we need to look a...

Often there are so many steps in producing just a single piece that the continents self sinks before it’s virgin voyage. Today, I want to go through some of the rocks in the shoe that can make or break your content production flow for social media. I’ll go through the ideation phase, the production phase, the review face, and the distribution phase. all of those rocks that make you not publish you...

AI generated content is not a bad thing. It is rather something that should be worked with. The problem with AI generated content is not so much that it is AI generated but more the fact that it is often boring, monotonous, superficial, and in essence not worth reading . However, it is quite easy to get AI content to a point where all of this is no longer true in this episode I will address some o...

is AI created content good or bad? That’s one of the questions that is up in the air quite a lot all around different content and marketing departments. In this episode, you’ll get my thoughts on created content. - What are the ups and downs? - What matters when it comes to content? - What matters when it comes to AI created content? - And what you should really be focusing on when evaluating whet...

much of the content production that you do has nothing to do with the actual content. Often it’s things like moving files from one place to another, insuring clear communication, And forgetting the reasons why we have templates that fill up the hours of the day. In this episode, I’m looking at how we at Montanus will be dealing with redundant and non-value adding tasks and how we will try in the c...

It’s so easy to get yourself alert into searching and working with an AI solution where sometimes it would’ve been easier to just get things done, the old school way. In this episode, you will get my thoughts on whether you should go for an AI solution when you need to solve the problem or you Should work your way through the task manually even though it means working a little bit harder. We will...

Repurposing has finally become the go-to method for producing content. What does it take? But how do you do it? And what is the easy way? That's what we'll go through in this episode of The Content Universe.  Hope you enjoy!

I once recommended to only use one AI service, and then get good at it. Not to swap between services, because experience with one beats the minor capability advantages of yet a new service. I was both right and wrong. In this second episode of two parts, I'll explain why (and take you through all the content AI services we use). See you inside the content universe.

I once recommended to only use one AI service, and then get good at it. Not to swap between services, because experience with one beats the minor capability advantages of yet a new service. I was both right and wrong. In this first episode of two parts, I'll explain why (and take you through all the content AI services we use). See you inside the content universe.

Products drive current revenue. Thought Leadership drives future revenue. One cannot live without the other. At least not if you're a top player in your industry. Or if you aspire to be. In this episode I'll take you through a handful of considerations you should have when working with thought leadership content. Hope you like it. Let me know! 💌 Podcast@montanus.co Mikkel

Yes AI is truly amazing. It can do all sorts of cool things. It can create content at the click of the button and it’s super fast. But in some cases, AI still loses ground to the oldschool of producing content, namely using freelancers. In this episode I cover five different things you need to consider when choosing whether to use an AI service or a freelancer for producing your content. I hope yo...

My guess is that you have more than one project going on right now. Am I right? In content production, you typically have many different deliverables, many different types of content that you need to produce. This often means swapping tasks. It means changing pace, and it means navigating different software systems in and out all the time. This episode of The Content Universe is not specifically a...

Hosting a podcast requires quite a few things. It requires technical skill. it requires interview skills. It requires editing skills and of course some kind of marketing skills to distribute it all. However, all of those things don’t mention the hardest part of it all: Getting guests to participate on your show. It’s not so much that people don’t want to participate. It’s more that the logistics a...

Ever felt like you were stuck in the red tape of creating content? Ever felt like doing the same things over and over and over and over and over again? In production, we can save ourselves a lot of time if we use templates intelligently. This is what we talk about in this episode. Five templates that will save you time and effort and leave room for results and deep work. Let me know what you think...

LinkedIn this odd place where business meets pleasure. Where professionalism meets social. Where employees become human. This makes it really hard to find out how to behave on LinkedIn. Should you be serious and formal? Should you be witty and happy? Should you be curious? Should you be inspirational? Well, in my opinion, you need to be human. All the tips and tricks for writing good posts you can...

repurposing is not a new thing. But for some reason, people tend to forget that you can re-purpose content you have already made and get lots and lots of extra value out of it . In this episode, I will take you through the types of content the episode itself will become once we are done repurposing it. I can tell you, it will be about 6 to 10 new pieces of content – nearly without lifting a finger...

Is your content perfect? Is it flawless? If yes, you have a problem. In this episode, we linger on the idea of perfection in content versus frequency and speed in publishing. Because, believe it or not, proofreading your post for the fourth time is simply not worth the effort. On the contrary.

Interviews can be hard. 🥵 But there are a few things that you can do to make it much easier for yourself. In this episode, I will go through some of the tips that I use myself when conducting an interview, be it online or in person. if you have your own good advice, please chip in with a comment so we can all prosper. 💃

Whether or not you should share you budget with your content agancy is a good question. In this episode I will share my thoughts on whether you should share your budget with your agency or not and go through the pros and cons of sharing how much money is actually available for a specific project. Let me know if you agree with me

Episode 2 digs into how you can write articles, blog posts and other kinds of longform content using AI. We'll cover - how to structure your work - how to use ChatGPT - what it's good at and what not - how to refine the first draft. Thanks for listening. /Mikkel