The Content Generation

In this episode, we hear from Caden Block, a senior student athlete at Hastings High School and the winner of the 2023 Content Generation Award. Beyond breaking sports records, Caden discusses his journey into content creation, talking through the experience of creating social media content and telling stories through social channels. Inspired by the Mentoring Works program, Caden recognized the p...

High-school student Drew Colling discusses his journey as a content creator. Drew's forte is sports broadcasting and announcing, where he brings a captivating and enthusiastic style to play-by-play announcements. As a member of his school's multimedia team, he creates social media content for his school in a collaborative team environment alongside other students. With the help of Class Intercom's...

In this episode, we're joined by Josh Sauer, seasoned school communications expert and current Director of Solutions Engineering at Finalsite. His experience as a K-12 PR professional, his role in the Oklahoma School PR Association, and his position as a board member of the National School PR Association (NSPRA) all serve as evidence of his deep passion for kids, education, and storytelling. Josh'...

Marketer Morgan Hobbs and Social Media Manager Nina Sobotka join us to share insights on the fast-paced and exciting world of semi-professional sports. This includes insights from their experiences in building and managing fan bases, navigating the unique challenges of social media, and producing authentic and engaging content about players, teams, leagues, and sports as a whole. They emphasize th...

Attorney Bobby Truhe from KSB School Law discusses the increasingly urgent need for legal expertise in the education sector. Following his first year of law school, Truhe gravitated toward school law, hoping to feel a genuine sense of making a difference. The post-pandemic era has brought about a surge in controversy, difficult conversations, and varying opinions, making his expertise and experien...

Running point on social media for a school, business, side hustle, or even personal accounts can feel like a 24/7 job. Andrea Gribbel would know. Her team at #SocialSchoolforEDU works with schools all over the country to help them craft content for their social channels. And over the years, she's learned a ton about how to not only do school social media, but how to do it well (without losing your...

Communications strategist, podcaster, and friend Justin Dearing offers his unique perspective from transitioning from sports broadcaster to teacher to now working with schools all over the country through CESO (the Center for Effective School Operations) to tell incredible student stories. Justin brings a wealth of experience to the table. Formerly a teacher for seven years, he understands the imp...

Sharing the story of her unique career trajectory, NSPRA President and seasoned school communications leader Cathy Kedjidjian talks about the state of school communications and the school PR community, plus how she approaches serving her peers, team, and community. This includes considerations like accessibility and breaking down barriers, but also collaborating with others in a way that impacts p...

The Content Generation Podcast is back and better than ever! From storytelling and advocacy to representation, digital formats, and new channels, content is everywhere. This season, we're leaning into collaboration, tapping innovative change-makers from a variety of disciplines to share their unique perspectives on all things content. The Content Generation is a movement powered by passionate peop...

A storyteller by nature, Erin McCann is fascinated with telling the stories of Public Education.  A product of Texas Public Schools, Erin joined the School PR world in 2015 and currently works for Allen ISD in Allen, Texas as the Director of Digital Marketing and Media.  During this episode, we spoke with Erin about her career journey and the current challenges among school PR professionals. You c...

PJ Caposey is a dynamic speaker and a transformational leader and educator. PJ began his career as an award-winning teacher in the inner-city of Chicago and has subsequently led significant change in every administrative post he has held. PJ became a principal at the tender age of 28 and within three years was able to lead a small-town/rural school historically achieving near the bottom of its cou...

Jen Randall is a 17-year veteran of the high school classroom. She started as a choral and show choir director and now travels the country hosting clinics, consulting and judging competitive show choir. In recent years, she has gone back to her journalistic roots, and now teaches Digital Media and produces KDGN (broadcast channel) for Carroll ISD in Southlake, TX.  Using her background in stage pe...

Sydney Jensen, a Georgia native, is a ninth-grade English teacher at Lincoln High School in the epicenter of America's heartland: Lincoln, Nebraska. Lincoln is one of the nation's top cities for refugee resettlement, and students at Lincoln High speak more than 30 languages. Jensen also serves as an instructional coach working with new and veteran teachers to provide instructional support and ment...

Christopher Aumueller is the CEO and founder of Fanword , a storytelling company for sports teams.  During this interview, we spoke with Chris about his career journey and what led him to creating a company focused on storytelling. As a former Division 1 tennis player, Chris has a unique perspective regarding student athletes and social media use.  Be sure to follow Fanword on Instagram, Twitter,...

Whether it involved short films or sports talk radio,  Justin  Dearing has been telling stories as far back as he can remember.  Justin  is a former high school Film and Radio Production teacher turned School PR professional. Currently,  Justin  is the Assistant Director of Communications for Carroll ISD in Southlake, Texas and co-hosting the podcast " School PR Happy Hour ", a podcast geared towa...

During this episode, Taylor and Amber discuss highlights from the previous podcast episode , Taylor shares his takeaways from the Digital 4 Good Conference , and you'll hear about some exciting things happening at Class Intercom this fall!

Mitch Fisher is a student, content creator and social media enthusiast. Mitch is currently a junior at the University of Nebraska-Lincoln majoring in advertising and public relations with a minor in theater. In fact, Mitch was first introduced to Class Intercom when he was in high school. During this interview, Mitch and I discussed: 1. How spreading positive messages has been the key to his succe...

During this episode, we sat down with  Heather Callihan , Stephanie Dannehl , and  Amanda Dykes  to hear what they have been learning at #ISTE19. We also got to hear more about what they are creating and how they are inspiring the next generation of content creators. Special thanks to these educators for taking time out of their busy schedules at ISTE to chat with us!  

As a content and marketing specialist for Social Assurance , Alexander Lahargoue focuses on creating strategic content to help clients grow and sell online. In his free time, he writes suspense novels , cooks and is currently learning new languages. During this interview, we spoke with Alexander about how he creates meaningful content as a financial marketer and author. You can find Alexander's bo...

Jill Johnson is in her third year as the Vice Principal at Seward High School .  She holds a bachelor's degree in language arts education (UNK '91), master's degrees in instructional technology (PSU '00) and educational administration (CUNE '17), and she is currently pursuing a doctorate degree in Educational Leadership through the University of Nebraska. She spent 17 years in the classroom and th...

Matt Will is a Software Architect and Dev Lead at Don't Panic Labs located in Lincoln, Nebraska. During this conversation, we spoke with Matt about his career journey and how digital citizenship applies to software development and content creation.  You can connect with Matt on Twitter  or Linkedin and connect with Don't Panic Labs on Twitter and Facebook .  Be sure to follow Class Intercom on  Tw...

Michelle Welch is a Registered Dietitian and the District Wellness Facilitator at Lincoln Public Schools in Lincoln, Nebraska. During this episode, we spoke with Michelle about how she creates content for multiple audiences and how she applies digital citizenship when sharing health and wellness information on behalf of her school district. You can connect with Michelle on linkedin and Twitter . Y...

Erik Miller  is a Nebraska-born kid who grew up being told he was unique and 'artsy.' He followed every unique and artsy 18-year-old's dream and went to college to study business. After college, Erik got married and joined the circus. Actually, he and his wife went into full-time college ministry (Although, his parents weren't sure how that was different than the circus). During that time, he lear...

Aaron Babcock has called Nebraska home for nearly 25 years after attending the University of Nebraska-Kearney where he graduated with a degree in journalism and mass communication. Aaron has enjoyed a 20-plus year career in athletics, where he has worked at UNK, the University of Nebraska-Lincoln and as Director of Public Relations for the Kansas City Royals. He also served as a consultant for the...

Michelle DeRusha is an author, free-lance writer and content creator. She blogs at  MichelleDeRusha.com  and is the author of four books. During this episode, we spoke with Michelle about the writing process and how she stays organized.  You can connect with Michelle on her blog, Facebook , Instagram  and Twitter . Be sure to follow Class Intercom on  Twitter  and  Instagram . Subscribe to the Con...