The Content Collective

Dive into practical and effective strategies for generating endless content ideas for small business owners. This episode unpacks three essential tactics: tapping into your audience's wants and needs, using search tools to optimize your content ideas, and creating content in multiple formats. Whether you're seeking to expand your content reach or simplify your creation process, these tips will ens...

Hey everyone, welcome to a special episode where I celebrate a big milestone—I posted 100 YouTube videos! I started with just my iPhone, and now, I've learned so much about making videos as note only a content strategist, but also a small business owner. Here’s what’s up: We'll chat about how I began with simple tools, the magic of getting help from a content manager, and my new favorite thing, Yo...

In this episode, Amber Figlow shares a simplified approach to creating an effective content strategy for small businesses. She emphasizes the importance of aligning content goals with overarching business objectives and understanding the audience's demographics and psychographics.   Amber advises identifying suitable platforms and content types, building a repeatable content workflow, and ana...

In this episode, Amber explains her "hero content strategy" and how she only needs 48 content ideas for the whole year. She emphasizes the importance of creating longer-form core content, such as YouTube videos, and then repurposing it into smaller pieces across various social media platforms.   Amber also discusses the necessity of strategic planning, keeping content broad and evergreen, and...

In this episode, Amber shares valuable tips on filling up your content calendar by repurposing existing content. She explains the three types of content repurposing: reposting, reusing, and repurposing. Amber suggests reposting evergreen content without the need for editing, reusing by adjusting old content to make it relevant, and repurposing content into new pieces for different platforms. Amber...

In this episode, Amber discusses the different types of posts on Instagram and their goals for small businesses. She covers feed posts, carousels, reels, stories, and live videos, outlining their unique purposes and how they contribute to a well-rounded Instagram strategy. Amber emphasizes understanding the goals of each post type and playing to one's strengths while considering the audience's con...

In this episode, Amber discusses the common question of how much content small business owners should be posting on social media. She emphasizes the importance of setting achievable goals and tailoring posting frequency to individual business needs. Amber challenges the misconception of one-size-fits-all posting advice and stresses the value of consistency over quantity. She provides examples of h...

In this episode, Amber talks about content creation burnout and provides three essential tips to overcome it. She emphasizes the importance of having a system in place, determining non-negotiable content tasks, and leveraging the power of repurposing existing content. These strategies aim to alleviate burnout and maintain consistency in marketing efforts. Amber stresses the significance of alignin...

In this episode, Amber discusses the different types of content that small business owners can create: visual, written, and audio content. She provides insights into the pros and cons of each type and offers guidance on how to determine the primary type of content that best suits a business.   Amber emphasizes the importance of experimenting with different content types and platforms, and hig...

In this episode, Amber discusses the importance of repurposing content and provides practical tips using Canva, Later, and AI tools. She emphasizes the time-saving and audience-reaching benefits of repurposing content.   Amber shares insights into using Canva for organizing and repurposing content on the same platform, Later for repurposing content across multiple channels, and AI tools like...

In this episode, Amber shares a powerful Instagram Story strategy to boost engagement for small business owners. Amber breaks down a simple formula to create captivating Instagram Stories that drive interaction and increase views.   By repurposing existing posts, using poll stickers, and sharing valuable insights, Amber's strategy aims to captivate audiences and save time. She emphasizes the...

In this episode, I walk you through my content planning process, starting with the yearly overview, where I look at the previous year's performance, acknowledge wins and losses, and map out major personal and business events in a Google calendar.   Then, I share how I plan monthly content by considering the number of Mondays in a month, setting tasks and projects in Asana, and scheduling mont...

In this episode, I'm diving into my game-changing content strategy for the upcoming year. From refining my repurposing process to focusing on YouTube and starting a podcast, I've got some exciting changes and goals in store.   I reflect on my journey through the dynamic landscape of content creation and chat about the key learnings and changes I'm implementing for 2024. I emphasize my focus o...

In this episode, Amber predicts three major shifts in content creation for 2024. First, anticipates a rise in using AI tools to assist in repurposing content, emphasizing the need for a strategic approach. Second, she forecasts a focus on written content as a response to the saturation of short-form video content, highlighting the shift in consumer preferences. Finally, she discusses the fading ap...

In this episode of The Content Collective, content creator and strategist Amber shares her expertise in creating effective content systems in 2024.   With ten years of experience in content creation across different industries, she emphasizes the importance of having a streamlined system to make content creation easy and effective. Amber breaks down the components of a content system into str...

Get ready to learn how to develop a system and workflow for content creation, show up online consistently, and create a strategy that you AND your audience love, as you market your business through strategic content creation. Want to know what happens when a retired social media agency owner, Type-A, Virgo, turns into a content strategist for small business owners... she helps you tame the content...