The Commerce Collective Podcast

Product detail pages (PDPs) are back in the spotlight, and for good reason. In this episode, Emma welcomes back Russ Dieringer, founder of Stratably, to dig into the state of the PDP in 2025, what brands are actually doing with their PDP content to win on Amazon, and how AI is changing the rules for content, search, and discovery. Register for Stratably's webinar, "From SEO to GEO: Mastering the N...

What does the modern omnichannel organization really need to succeed? Emma sits down with Lauren Livak Gilbert, executive director of the Digital Shelf Institute, to unpack the findings from DSI’s “Reinventing for Omnichannel Success” report. Lauren shares why old org structures fall short, the urgent capabilities brands must build, and how cross-functional collaboration and mindset shifts are key...

In this episode, Emma and Patrick break down Walmart ending its exclusive partnership with The Trade Desk and explore what that means for DSPs and advertisers. Next, they tackle the end of the de minimis tax exemption, unpacking the impact for global marketplaces, sellers, and small businesses. Finally, they debate whether agentic AI is truly the future of commerce or just the latest tech mirage.

What is AWS, and why should retailers, brands, and marketers care? In this candid conversation, Amazon’s Justin Honaman joins the show to demystify Amazon Web Services and its growing role in commerce. From cloud infrastructure and clean rooms to AI-powered analytics and real-world case studies, Justin explains how AWS is transforming legacy tech stacks, powering business agility, and unlocking in...

In this episode, Patrick & Emma cover high-level Prime Day observations, what Amazon and The New York Times really get out of their new AI deal, and what Amazon pulling out of Google PLAs means for Amazon, Google, and brands.

In this episode, Emma and Danny Hoffman (Head of Global Amazon Strategy, Flywheel) dig into the power of Amazon Marketing Cloud (AMC) for brands looking to unlock a deeper understanding of their business. Discover how AMC helps you measure long-term value (LTV), new-to-brand (NTB) acquisition, and the true point of market entry (POME). Hear real-world examples of how these metrics can shape smarte...

Flywheel's annual whitepaper, The Big Shift, is back! In this episode, Patrick and Emma (co-authors of the paper) explore how forward-thinking brands are leveraging SKU+CID data to maximize their return on consumer across each retailer, every campaign, and the entire portfolio. Listen in to discover why the future belongs to brands that verticalize ROI, treat CIDs like annuities, and use real beha...

Flywheel Retail Insight's "Future Retail Disruption" report is live, and Hannah Donoghue (SVP, Consulting) and Emma are here to break it all down. They cover what’s driving change across the industry, exploring the biggest forces shaping retail, the assumptions you should make about the future, and the capabilities brands need to build or enhance to stay ahead. Hear how this year’s trends compare...

In this episode Patrick and Emma start by covering how Flywheel's recently launched CLTV Dashboard helps brands turn insights from AMC's 5 years of purchase data into impact. Next, they touch on the key themes from LUMA's State of Digital 2025 report as well as Ben Evans' annual predictions presentation, "AI Eats the World." Register for the "Future Retail Disruption" webinar presented by the Flyw...

Megan Harbold, VP Marketing Strategy at Ampd joins the show to reveal why connecting Google and Meta ads directly to retailer shelves is the smarter way to drive sales, optimize media, and finally move beyond clicks, impressions, and the limitations of chasing first-party data.

In this month's episode, Patrick and Emma cover how recent tariffs are affecting retail inventory and consumer behavior, plus the impact of Gen AI on product discovery and search. We're seeing retailers pull forward inventory and consumers showing surprising resilience, while AI is reshaping traditional purchase funnels - though as Patrick notes, successful brand building remains "same as it ever...

The Commerce Collective podcast traveled to the land down under for this episode to cover all of the need-to-knows of Australian commerce. Mo HeidariFar, Managing Director of Flywheel ANZ joins the show to talk through what makes Australian shoppers and the Australian economy unique, who the major retail media players are, and how Australia has acted as the testing ground for extended deal events...

In this episode, Patrick and Emma start with diving into the impact of AMC Audiences for Sponsored Ads and what Flywheel has built to maximize precision and efficiency with this extended capability. Next, they cover a recent article on JBPs that's all about RMN efficacy and how brands and retailers need to solve issues in order for JBPs to reach their potential. Last up, how to make sure advertise...

In this episode Keith Legro, VP of Key Accounts at Fender covers what it takes to be successful online while selling musical instruments - a category where the feel and sound of the products is often critical. Tune in for lessons on who is shopping for instruments online vs. in-store and how Fender works to reach consumers at every stage of the purchasing journey.

In this episode Patrick and Emma first cover what a zero-click shopping world driven by generative AI and LLMs means for shoppers, advertisers, and retailers. This is followed by a discussion on what consumers in 2025 want out of ecommerce deliveries (hint: it's not always speed) and then quick coverage of the impending tariffs.

In this episode Jamie Williams, Retail Media Lead at Glanbia walks through two specific AMC analyses conducted in partnership with the Flywheel team. We start with using AMC to help answer questions around how top items in the portfolio drive NTB, profitability, and loyalty and conclude with talking through a tentpole analysis done to dig into how the brand performs across different tentpole event...

The year is off to a booming start and Emma and Patrick cover it all. This episode first touches on Flywheel's first-to-market agreement with Amazon to extend the AMC purchase data lookback window to 5 years and of course what this actually means and unlocks for brands. Next, they cover Amazon selling its adtech to other retailers and where it makes sense for brands to test and learn. And lastly,...

Hannah Donoghue, SVP Consulting at Flywheel breaks down everything that’s going to shape the commerce landscape in 2025. From supply chain transformation to social commerce to retail media to AI, listening to this episode will leave you prepared for what’s to come.

In this episode (our last episode of the year!), Patrick & Emma cover what happened during BFCM 2024 and what it means for brands and retailers - think personalization vs. discovery, low-cost marketplaces, and the competition between the biggest retailer players. You'll want to stick around for the end - where we get into a rapid-fire style, full-year recap. Happy holidays and we'll see you ne...

Matt Leigh, VP Retail Operations at Syndigo breaks down the current state of digital content in this episode - looking at increasing regulatory pressures and how brands need to adapt, what motivates retailer data upload methods and requirements, and the need for sophisticated and specialized content data management and expertise.

You might hear "retailer earnings" and think about investors, but you shouldn't underestimate the power of understanding the important pieces of a retailer earnings report and how each quarter's performance can impact your business. In this episode, Eamon Kelly of Edgewater Research Company joins us to teach us how to decode the critical elements of these reports as a brand or agency and understan...

This month’s episode is continued coverage on the competitive low-cost marketplace environment. Patrick and Emma discuss Shein’s struggles to IPO, Temu’s mission to sign on as many merchants as possible while navigating a potential end to the De Minimus tax exemption, and Amazon’s shadowboxing to stay in the game. But with prices so low sellers will have to determine when it’s time to invest in gr...

In this episode recorded live from unBoxed 2024, Gabe Fishbein, VP Product at Flywheel covers the power of Sponsored Ads across the full funnel, which has come to life in new ways due to changes in how Amazon calculates advertising eligibility. This change forces advertisers to re-evaluate their profitability matrix and ad type mix, which overall provides an opportunity to further seek determinist...

Recorded live at Amazon unBoxed 2024, this episode features Kiersten Smith, Director of Marketing at Megababe who covers how Flywheel helped strategize a full funnel approach to increase NTB sales, marketshare, and brand awareness utilizing a variety of Amazon Ads products. Listen in for how this challenger brand, in a tough category, with finite resources was able to meet its goals.

In this quick episode of the Commerce Collective Podcast’s unBoxed coverage, Donte McCrary-McClain gives us a speedy overview of multiple new product launches related to AMC, some of which Flywheel had the opportunity to beta test prior to the conference. We’ll cover bid boosting for SP and SB with the help of AMC and a variety of measurement enhancements to AMC itself. Tune in to learn...