Trevor Norton & Steve Peron

The Collective

Business EN ↓ 77 episodes

Welcome to The Collective, the hub of digital marketing insights and business intelligence. Join us weekly as our co-hosts Trevor Norton & Steve Peron riff on the latest things going on in digital media. We keep it very conversational as we discuss, and sometimes bring in industry experts, what we're testing in paid and organic media so everyone can stay up to date.

Author

Trevor Norton & Steve Peron

Episodes

#002 - Exploring Zero-Click Content, LinkedIn's Algorithm, and Shopify's Holiday Readiness 05.09.2023 46:33

First, we take a deep dive into the world of zero-click content and share one of the most impressive examples we've come across. Curious about how LinkedIn's organic algorithm really works? We'll provide a clear and straightforward explanation to help you better understand how it influences your feed. We'll also discuss Shopify's recent move to introduce "Buy with Prime&qu...

#001 - The Inception 31.08.2023 36:34

The founders Trevor Norton & Steve Peron discuss the inception for creating this digital marketing podcast. Topics also discussed: The rise of dark social & zero-click: Ideas for how brands and businesses need to adapt. How to retain clients and generate more referral business by being a better consultant. Weird GA4 attribution settings and how you can make updates in the admin section to...