The Cognition Drift

In episode 15, Andrew Dunbar and Joe Fletcher discuss the nuances of craftsmanship, user experience design, and the impact of AI on industry standards. The conversation kicks off with a mundane chat about the importance of skill and dedication, regardless of the profession. Andrew and Joe use the barista's role as a metaphor to discuss broader themes in technology and design. They question whe...

In this episode of "Cognition Drift," Andrew and Joe again poke around in the evolving landscape of user experience design and the integration of AI in design tools. Episode 14"If Cotton Candy Was a Robot" ranges from the innocuous beginnings of different energy drinks to the how AI is influencing design practices. The conversation discusses losing traditional skills due to the increasing reliance...

In Episode 13 of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher delve deep into the evolving landscape of value creation in a world saturated with infinite digital outputs. As AI continues to reshape our understanding of productivity and creativity, the duo explores the paradox of scarcity within abundance and its impact on product design and user experience. Starting with a listener's co...

In episode 12 of the AI Podcast, hosts Joe Fletcher and Andrew Dunbar delve into an engaging discussion about the evolving landscape of User Experience (UX) design and its intersection with emerging technologies like artificial intelligence. As UX professionals face the dynamic challenges of 2025 and beyond, Joe and Andrew explore what it means to create meaningful digital experiences in an AI-dri...

In episode 11 of our podcast, Andrew Dunbar and Joe Fletcher delve into the complex world of creativity and AI's impact on innovation. As technology rapidly evolves, the duo explores how artificial intelligence is reshaping the creative landscape, leading to a proliferation of ideas but also raising questions about the intrinsic value of these outputs. The conversation kicks off with a casual chat...

In this episode, Andrew Dunbar and Joe Fletcher dive deep into the intersection of creativity, AI, and digital design. Joe kicks off the conversation sharing his experience of an all-night work session which sparked a profound discussion on the evolving role of websites and the broader implications of AI in design practices. Andrew adds his insights on the shift from AI as an add-on to a foundatio...

Ninth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). This week we are joined by Steve Regis - VP, Engineering at Publicis Sapient. What does all this agentic development and the rise of the AI mean for the future of creativity? Are AI's even creative in the...

Eighth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). This episode covers the dangers of easy answers and how we need to rise above the temptation of mediocrity. What does it mean to embrace our unique humanity and the places that machines will naturally always...

Seventh episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). What are we learning about intelligence as we move more and more towards Artificial Intelligence becoming an everyday tool? What is the value of craft and experience when we have the vast repository of the i...

Sixth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). What happens when we move to AI first websites? How do we design for Agents when humans stop being the first point of contact?

Fifth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). In this episode we focus on choosing integrity over influence and allowing humans to amplify their humanity rather than try to automate the things that make us special.

Fourth episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). How is the role of Content Strategy now more important than ever, how can AI help us get over the fear of asking questions and how do we keep putting humans before technology despite the rise of the tech bro.

Third episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). In this one we look at how people tend to buy, bot frustration along with balancing efficiency with value - and what does value really mean?

First episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). We talk about how multitasking, what we need for innovation, quick fixes versus hardwork and the importance of a maker mindset.

First episode of a series of conversations between myself, Andrew Dunbar (MENA Lead, Wongdoody - an Infosys Company) and Joe Fletcher (VP, User Experience - International, Publicis Sapient). We talk about how AI is changing not only our approach to digital in business, but how its changing us as people.