The Coaching r(E)volution

In today's episode, we're exploring a distinction that is subtle, nuanced — and incredibly important if you want to do deep, ethical, effective 1:1 work with your clients. We're talking about the difference between truly supporting your clients and subtly rescuing them. Because while most coaches know they're not meant to fix or rescue their clients… many of us still slip into rescue mode more oft...

If you've ever been in a client session where your mind suddenly goes blank — where you genuinely don't know what to say next — this episode is for you. In this conversation, Joanna explores one of the most misunderstood (and quietly stressful) moments in 1:1 client work: the pause where nothing obvious is arising. Rather than seeing this moment as a failure of skill or confidence, Joanna reframes...

In this deeply personal and honest episode, Joanna shares three hard-earned personal and professional lessons from 2025—a year marked by profound grief, meaningful growth, business challenges, and unexpected beauty. From navigating the loss of her mother, to making one of the biggest business mistakes of her 25-year career, to radically shifting how she holds herself during launches, Joanna reflec...

  This is one of my most listened to episodes, and I'm happy to share it again. In it, I pull back the curtain on my curriculum creation process. If you're a coach, facilitator, or transformational practitioner wanting to craft programs that don't just inform but transform your participants, this is for you. With years of experience designing dozens of courses, workshops, retreats, and ceremonies—...

  This episode is the last one of the 2025 season! We'll be back again January 5th, 2026. In today's episode, we explore one of the most overlooked — yet absolutely essential — skills for any transformational coach or facilitator: how to create spacious, breakthrough-ready group sessions without overstuffing them with content. If you've ever worried that you need to "keep things moving" or "give m...

In this deep and honest episode, Joanna explores one of the most pervasive and sneaky forces that shape women's leadership — The Good Girl Syndrome. Whether you identify as a coach, facilitator, healer, or entrepreneur, chances are the Good Girl voice still shows up: It's  that inner whisper that says "Don't upset anyone," "Don't be too much," "Don't rock the boat." But as Joanna shares, every tim...

As the days shorten and the nights grow long, we find ourselves deep in late autumn—a time of release, rest, and renewal. In this episode, Joanna explores what this season invites us to remember: that letting go, being in the mystery, and embracing "less" are not just seasonal experiences, but essential parts of being human. While our culture glorifies growth, expansion, and productivity, this con...

What does it really mean to co-create transformation with your clients? In this episode, Joanna explores how true change doesn't happen to your clients — it happens with them. You'll learn five specific ways to deepen your work, strengthen your client partnerships, and help breakthroughs become embodied, lasting transformation. Whether you're a new coach or an experienced practitioner, these five...

What keeps you inspired and grounded in your work when business feels harder, or when the world feels uncertain? In this episode, Joanna shares one of the most powerful tools she's used for over 15 years in her own business — her Sacred Vision Statement. This isn't just a piece of writing or a lofty ideal; it's a living compass that shapes your offerings, your marketing, your voice, and your day-t...

Renewals are one of the easiest and most reliable ways to grow your income — no funnels, no ads, no cold calling, no endless new-client hustle. In this episode, I'm diving into how to make renewals a natural, ongoing part of your business so you can have steady income, deeper relationships, and more time doing the transformational work you love. We'll look at what actually creates renewals (and wh...

Have you ever walked into a room of women and—no matter how confident you are in your life—felt that old whisper of Will I belong here? Will they like me? In today's episode, I'm diving into something deeply personal and universal: the Sister Wound. From middle school cliques, to moments even now as a business owner, I've seen how this wound still lingers—shaping how we connect, how we show up, an...

  Ritual has always been part of human life—woven into traditions, ceremonies, and even the everyday moments we barely notice (think birthday candles). But what happens when we consciously bring ritual into our coaching, our groups, and our own lives? In this episode, Joanna shares why ritual is one of the most powerful tools for transformation you can use with your clients (and for yourself). Dra...

For years, I felt allergic to marketing. It seemed pushy, manipulative, and out of alignment with the values I hold dear. I wanted to share my work in the world, but I couldn't stomach doing it in a way that felt sleazy—or worse, harmful. So for a long time, I hid. I avoided marketing at all costs, and it kept me from truly growing my business. Fast forward to today, and I actually love marketing....

If you've ever found yourself wondering: "Do I really need another training? Haven't I already learned enough?" — you're not alone. This is one of the most common (and most important) questions that comes up for transformational practitioners. And honestly? Asking it is a good sign — it means you care about discernment, integrity, and not hiding behind "one more certification" instead of actually...

As coaches, we want every client session to be as effective as possible—because effective sessions mean deeper transformation for our clients, more satisfaction in our work, and what I call the 3 R's: Referrals, Renewals, and Reputation. When your sessions truly move clients forward, they'll want to keep working with you, refer others to you, and speak highly of your impact. In this episode, I'm s...

I'm turning 50 this week! It's a biggie, and in honor of it I'm sharing in this episode my yearly birthday ritual (the same one I've been doing for the last 25 years!) that helps me ground, anchor and celebrate my transition from one year to the next.   There's a lot of content, wisdom, and heartfelt shares from me, along with some coaching tips too.   If you're looking for ways to make your birth...

Knowing how to support your clients to move through their fear is a game changer if you are a coach, therapist or transformational practitioner.   That's because fear can often stand in the way of your clients taking action towards and achieving the goals they've hired you for. And, when fear rears its head, if not navigated with skill, it can bring your work with your client to a standstill.   Mo...

Every year or so I take the time to create a State of the Coaching & Transformation Industry report - because the industry is rapidly changing, and knowing what's going on can be vital to helping you make the shifts needed to thrive in the year ahead.   I'll be honest: each year as I break down the data, one of my main conclusions is always that we as coaches and practitioners need better, excepti...

After nearly 25 years of being visible and vulnerable in public, I'm generally not too shy about sharing anything.    And yet, I feel a little nervous sharing this week's podcast.   It's about many things:   …what my grieving journey has been like over the last 4 months since my mother died….   …how I've always gotten through my days and coaching sessions, even when big, traumatic things were happ...

If you've ever wished more people would just send great clients your way... this episode is for you. Referrals are one of the easiest, most effective ways to grow your business. They're warmer, more cost-effective, and way more aligned with the heart-centered way most coaches and practitioners want to grow. And in 2025—when trust is everything and people want real-deal transformation over polished...

Today's episode comes with some exciting news: the brand new Applied Depth Institute website is officially live! My team and I have been quietly working on this refresh for months, and I can't wait for you to see it. But in true Joanna fashion, I'm not just here to share the shiny finished product—I'm bringing you behind the scenes of what it actually took to get here. Spoiler alert: it was not al...

This week's episode is a short but powerful one—an honest reflection on how to keep showing up for your work when the world feels like it's falling apart. If you've ever felt torn between your desire to create change and the overwhelm of hard news and heartbreaking headlines…you are not alone. I've been hearing this question more and more: How do I keep marketing, coaching, creating, or leading wh...

You've heard the advice: once your business scales, drop the 1:1s. Focus on leverage. Build your groups. But what if that's not the whole story? In this episode, I share why I've kept private client work at the heart of my business — even as everything else has grown — and why it continues to fuel not just my revenue, but my joy, skillset, and thought leadership. If you've ever questioned whether...

Today's episode is a little different. To celebrate our 50th episode (wow!), I'm getting very personal. I'm sharing some deeply vulnerable stories about the quirky, subtle, and sometimes cringey ways that rejection sensitivity shows up in my life — in my business, in my friendships, and even in my relationships with beloved clients. I'll be honest: I'm a little nervous to share all this! But I'm d...

  As we approach the Summer Solstice—the longest day and shortest night of the year—this episode explores how to tap into the profound wisdom of this sacred time for both your personal growth and client work. The solstice isn't just an astronomical event; it's a powerful invitation to step into your full radiance and help others do the same. This episode dives deep into what it truly means to shin...