The co-lab career stories

Elizabeth Reid is a trailblazing communications and marketing leader who has helped shape some of the most prestigious global brands we know today. Over her 20-year career, she's led groundbreaking initiatives for iconic names like MAC Cosmetics, David Yurman, and Mulberry. What makes Elizabeth unique is her ability to master the art of blending creativity with consumer insights, consistently tran...

Aubrey Burrough is a NYC-based social media strategist at the The Brooklyn Brothers. Her past and present client roster includes Mastercard, LEGO, SOUR PATCH KIDS, Nutter Butter, OREO, LEGO, Universal Orlando Resort and more. She takes pride in pushing the boundaries of brand social and approaches her work with creative bravery and a special level of brain rot. Her work has been featured in places...

Margaret was most recently an associate director for Vanity Fair, working under Condé Nast Entertainment. She led social video development and production for the magazine, working with A-list actors and musicians, as well as behind-the-scenes costume designers and other personnel. She's also worked at Wall Street Journal, Vox Media, and more in social media management roles and been interviewed at...

Since 2011, Tracey Toole has channeled her love of baking and sewing into creating Traceytoole Designs, a line of tabletop linens, blankets, and home goods. As the founder, owner, and creative director, Tracey crafts each vintage-inspired piece by hand in Brooklyn, using sustainable materials such as upcycled, organic, and deadstock fabrics. In this episode, Tracy speaks with JB Johnson and shares...

Alicia Proctor is a Senior Executive, Visual Experience and Store Design leader who creates best in class visual storytelling for iconic/ luxury brands. She has led the visual strategy for Lancôme, Dior, Estee Lauder Companies Global Designer Fragrance division and Clinique NA. Her expertise includes designing innovative environments capturing the brand vision and elevating the consumer journey. I...

Alicynne Sher is a purpose driven, high impact and global seasoned commercial leader driving revenue growth and results for companies who support principles of the circular economy thru technology, recommerce, B2B and B2C business models. A certified digital marketing professional with years of experience leading customer strategy for sales success.  In this episode, Alicynne talks with Alicia Pro...

Vanessa is recognized as one of the most established and respected global voices in fashion and luxury PR. In the nearly two decades since founding BPCM, Vanessa has been instrumental in building legacy brands and launching brands that have become household names. ​An expert in navigating the ever-changing landscape, Vanessa often serves as industry insider and ally helping to usher in the latest...

Carrie Ellen Phillips is a partner in the global strategic communications and consulting firm BPCM, which she co-founded with Vanessa von Bismarck in 1999. Carrie spearheads BPCM’s flourishing Sustainability and Impact practice and has transformed it into the fastest-growing part of the agency. She is an established industry strategist in the fashion, beauty and lifestyle arenas, helping brands se...

Mawuse Ziegbe is a fashion executive with 15+ years of experience in management, marketing, strategy, and business development. She is the Regional Director, Americas for Camper, a Spanish contemporary footwear brand with presence in over 100 countries. In her current role, she oversees strategy and operations for North and South America across all sales channels, including digital, wholesale, ret...

Rochelle Wilson has 7+ years of experience at the world's leading social/digital media platforms (TikTok, Facebook, Instagram, Google, YouTube) which has afforded her a deep-level of understanding to manage brand and performance marketing campaigns across social and content-focused platforms. As an effective relationship builder, listener, and problem solver she aims to deepen relationships wi...

Michael Kilian is a NYC-based senior art director and designer with deep experience leading design teams to craft compelling products for major brands. His unique skill set spans print and digital - he's created everything from CPG packaging, to brand identity, to graphic tees, to social media campaigns, all of which tell visual stories that connect with a brand’s audience to drive business re...

Alison Beckner is a writer, communications strategist and experience enhancer. After decades in executive roles in international fashion and luxury industries, through healing arts vertical  red thread , she now puts her personal expansion tools into practice to help people get out of their heads and into their bodies, combining a variety of modalities that are transformative, informative and simp...

Jessica Moriber is a Holistic Life Coach and Wellness Specialist. She has trained with the leading Health and wellness institutions and works with a diverse array of clients including from fashion to tech including Google and Medtronic among others. Her focus is on practical lifestyle shifts that lead to authentic transformation She supports individuals and companies in addressing the root cause o...

Samantha Yeager is a seasoned supply chain specialist within the apparel space. With a track record of success at iconic fashion brands such as Rag and Bone, Oscar de la Renta and Calvin Klein, Samantha has spent her career deep in product development and expanding through the retail supply chain. She prides herself on her ability to organize the chaos while creating simplified and streamlined pro...

Australian-born and New York-based for 6 years, Bridie is a dynamic marketing professional with expertise across fashion, tech, and sustainability. In her role as Senior Lead of US Marketing at Back Market, she helps to drive innovative strategies and growth to reshape the future of technology. On this episode, Bridie talks with Samantha Yeager about her diverse career journey from fashion journal...

Blair Levin Stroh is a Costume Designer based in Los Angeles. Blair has worked on shows like American Idol, High School Musical the series and the recent remake of Bel Air. As a celebrity stylist, she has traveled and toured the world with Mariah Carey for over a decade. On this episode, Blair talks with Dani Des Roches about her journey from Philadelphia to working with top fashion brands and cel...

Dani Des Roches is a circular apparel designer and founder of Picnicwear, an apparel and accessories brand made in the USA from vintage and deadstock materials. Dani specializes in knitwear, having spent a decade designing sweaters for large retailers like Urban Outfitters and Express. Her most recent role is as the Director of Sourcing Partnerships at Nest, a non-profit that advocates and support...

Fiona Cummings impressive career spans over 25 years in the fashion and sportswear industry, where she has worked for renowned global retailers and brands including NEXT, PRIMARK, ADIDAS, and LACOSTE. Throughout her journey, Fiona has held various roles, from buying and category management to her most recent positions in wholesale. On this episode, Fiona talks with Aimee Brown about her 20 plus ye...

Aimee Brown boasts over 20 years of experience in Fashion Merchandising spending the last 12 years focused on E-commerce. Brown has worked across the spectrum of retail, including full-price luxury, off-price, big-box, and vertical retailers. Throughout her career, her unwavering focus has been on bringing exciting products to market while achieving substantial revenue growth. Currently running he...

Madison is a Strategic Partnerships Specialist at Helpsy, a certified B-Corp with the primary mission of keeping clothing out of the trash. At Helpsy, Madison forms partnerships with fashion brands to divert excess inventory, damages, returns, samples, misprints and more from ending up in waste streams. She works to craft personalized strategies for each brand to maximize value and reduce negative...

Dana Davis joined Mara Hoffman in 2010 and successfully centralized and grew the company’s Production and Design Departments, secured partnerships with facilities around the world, and was integral in the company’s transformation into the recognizable and widely distributed brand that it is today. In 2015, Davis spearheaded the company’s transition towards sustainability, focusing on increased and...

Rachel is a creative problem solver who thrives in collaborative environments. She's spent the last decade building products and leading teams, leveraging her background in design and data to bring digital and physical products to life. She is currently focused on a personal project, Happy Arranging, inspiring others to bring more joy into their lives by creating flower arrangements using groc...

Mary Clark is a design and development lead with expertise in multi-category design, product development, and merchandising for apparel, home goods, and consumer products. Mary has worked with legacy brands such as Ralph Lauren, The Metropolitan Museum of Art, and Cutter & Buck, as well as startups Inphorm, GSTQ, and NYXL. With a passion for storytelling and user experience, she guides brands...

Meet Pamela Nogues, the Chief Growth Officer at Softedge. Driven by passion, she is responsible for accelerating growth and fostering enduring relationships with clients and leads. With a knack for crafting and executing innovative strategies that resonate internationally, Pamela leverages her extensive experience to add value to business. On this episode, Pamela talks with Jessica about how being...

Jessica is a trailblazing global marketing leader renowned for crafting impactful go-to-market strategies and pioneering integrated marketing campaigns across financial services, fintech, and the ever-evolving landscape of web3. Her career, encompassing roles at Citibank, Mastercard, Gemini, and as a fractional CMO, has been defined by leveraging data, technology, and emotional intelligence as gui...