The CMO Show

"You need a storyteller to tell the stories of other storytellers." Michael Laxton, the first CMO of Fairfax Media, joins The CMO Show live at this year's Mumbrella360 conference in Sydney to discuss how to market the media.

Facebook's Cambridge Analytica data scandal has forever marked 2018 as a tumultuous year in the social media landscape. Social Media Knowledge (SMK) Executive Director of Programming, James Fitzgerald, reveals how marketers can keep their heads above water in today's challenging, post-organic world.

Innovation psychologist Dr Amantha Imber dives deep into the importance of strategy, clear process and culture in fostering innovation.

In this special edition episode of The CMO Show, Mark Jones from Filtered Media , speaks to Paul Holmes at the PROI conference in Portugal. Paul shares his thoughts on why authentic storytelling is critical to the success of a company.

The Australian Sports Commission's CMO Louise Eyres has spent three decades in marketing, but getting Aussies off the couch might be her biggest challenge yet. We investigate Louise's unusual career path, ongoing relationship with sports branding and ambitions for the government agency.

"Great storytelling? I think it's beautiful. But someone had to have the idea to do that first." Sean Aylmer, Former senior editor of Fairfax joins Mark Jones for Filtered Media's inaugural 'Storytime' event on World Storytelling Day to share an insider's insight to what makes a cracking good yarn.

Is content only as good as the promotion that goes with it? Find out as Jo Williams, brand new head of marketing ANZ for Hubspot, takes a dive into the marketing funnel and explains why the key is platform variety.

What does the future hold for your marketing stack? Chief marketing technologist Scott Brinker discusses the learnings to be gained from insight into the marketing tech employed by brands, explores the challenges of integration, and gives recommendations for how to handle attribution data.

"People don't put their Blundstones on to lie on the lounge, people put their Blundstones on to go and do something."    In this episode of the CMO Show, Nicole and Mark sit down with Blundstone's Adam Blake to talk the convergence of authentic storytelling and community in building your brand.

What if you could accurately predict what an audience wanted, and craft their perfect story? GRONADE CEO Tomer Garzberg joins The CMO Show to talk forensic marketing.

It's the first CMO Show for 2018 and we're asking, is content marketing dead? The godfather of the discipline, Joe Pulizzi, offers his insights for your business in 2018.

Unsure how to ride the Hallyu wave? Branding expert Martin Roll joins Mark and Nicole to chat all things Asia, from K-Pop and Wechat payments, to the implications of rising labour costs.

Who wears the suit and who wears the jeans? Harvey Sanchez, Marketing Director at Accenture Interactive proves you can wear both, integrating the creative with the conservative by bringing creative agencies under the Accenture brand, all backed by the power of data analytics.

How do you get your story out there with zero external advertising spend? Natasha Ritz, Brand Communications Manager at Lush Cosmetics shares how they created an army of loyal brand advocates championing company purpose and creating organic growth.

How do you relaunch a brand? Join hosts Nicole Manktelow and Mark Jones for this special episode of The CMO Show, as we dive into the details of IDG's monumental global rebranding campaign.

Ever wished you could read your customers' minds? The rapidly evolving field of neuromarketing is getting us closer than ever before. Katharina Kuehn, head of neurostrategy and innovation, chief strategy officer at The Winning Group helps us understand the way people think and make decisions.

There are 3.5 billion searches on Google every day. If you're in the business of providing information, how do you compete? The answer according to CHOICE's Head of New Things Viveka Weiley and Design Ethnographer Kalpana Vignehsa is to disrupt yourself.

Cross-screen targeting based on data analysis and real-time prediction? It sounds like marketing's nirvana but Appier's CEO Chih-Han Yu is making it the new reality. Tune in and join hosts Nicole Manktelow and Mark Jones in this deep-dive episode of The CMO Show discussion as they talk marketing analytics, attribution, startup culture and of course, Boston Dynamics' Big Dog .

Ever dreamed of deploying an ad to a customer standing right outside your door staring at their phone? Shobhit Shukla, co-founder of Near joins us to share a future of automated, real-time analytics which reach into the real world.

How do you get audiences excited about your branded virtual reality content? VR expert Ariel Shimoni and StartApp's Director of Virtual Reality, says you don't need to, at least not at first.   Join hosts Mark Jones and Nicole Manktelow for a journey into the future of content creation, 360 ° advertising, analytics and awesome experiences on this week's immersive episode of The CMO Show.

"Effectively what it is," begins Adam thoughtfully, "is understanding our users better. Actually talking to people." As bluegg's Digital Design Director for more than five years, Adam Faulkner has developed a distinct approach to understanding Customer and User experience. Surprisingly, it involves a lot of time offline, IRL. " It's really easy to design something in digital space and not talk to...

The future of marketing will be driven by machines – we'll just need to nudge them in the right direction, says Volvo's chief futurologist Aric Dromi. It's about shifting mindsets, Dromi says, away from computers as vehicles for serving up data needed to perform analysis, and towards embracing technology as a powerful tool to free up our time for "more human" pursuits of empathy and creativity. "I...

When she became director of Customer Experience at L'Oreal Australia and New Zealand, Emma Williamson was determined to shift the conversation from assuaging customer dissatisfaction to embracing customers as brand advocates. It's a mindset shift the marketing leader says, and one that is very different to a traditional care role where interaction with customers was kept to a minimum. "The more co...

For generations of Australian travellers, Qantas' iconic red tail has been a symbol of adventure and home alike. Today, as its Frequent Flyer loyalty program turns 30, Qantas faces a unique and interesting challenge: Maintaining that strong emotional connection whilst bringing the brand into the digital age. For Stephanie Tully, Qantas' executive manager of Group Brand and CMO, this is the perfect...

How well do you really know your audience? Do you understand what they want, why they follow you and how to connect with them? The task of building an audience is not new to marketing, but crafting meaningful connections with a legacy audience poses its own set of challenges. And it's a challenge that Grant Torrie, acting CMO at Fairfax Media New Zealand, knows all too well. From his early days at...