The CMO Podcast

Suzanne Kounkel , is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many business services. Suzanne is a returning guest to the C...

Jose ‘Pepe’ Gorbea  is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion. Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP f...

Jenny Lewis  is the Global Chief Marketing Officer for The Knot Worldwide ,  that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Kno...

Pam Forbus  is the the Chief Marketing Officer of  Pernod Ricard North America . Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu.  Pam began in agencies, working for four of them in 13 years, and tra...

Harris Beber  is the Chief Marketing Officer of  Waze . Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker. Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO of Direct to Consumer operations at vi...

Shanee Ben-Zur  is the Chief Marketing and Growth Officer for  Crunchbase , a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later.   She has a degree in Management Science from UC San Diego, and b...

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Jim. This panel consists of  Tanya R. Kennedy , an associate justice on the Supreme Court of the state of New York,  Don Roy King , TV Director who spent 16 seasons directing Saturday Night Li...

Vinoo Vijay  is the EVP and Chief Marketing Officer for  Truist , a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022.  This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born in Indonesia, Vin...

Recorded at the 2022 Deloitte University Next Generation Academy , this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is  Emily Culp (Advisor at ECH Ventures and former CMO of Keds Shoes),  LeAnne Hester (Chief Marketing and Solutions Officer for  TRIMEDX ), and Jenn Kretchmar (Chief Digital and Merchandising Officer at Build-A-Bear Workshop ). This...

In this special edition episode of The CMO Podcast, Jim Stengel speaks with  Maria Sharapova , a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are  Prinz M. Pinakatt  (SVP, Global Head of  Danone Waters ) and  Max Eisenbud  (SVP, Head of Clients at  IMG Tennis ). Together, they tell the story of a brand, an athlete, and an age...

Ukonwa Ojo is the former Global Chief Marketing Officer for Amazon Prime Video & Studios and Vinoo Vijay is the the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank, serving 15 million customers across the US. This conversation with these two accomplished marketers was recorded in front of an audience at the 2022 Deloitte University's Next Generation Academy in Wes...

As of this summer,  Ukonwa Kuzi-Orizu Ojo  exited her role as Global Chief Marketing Officer for Amazon Prime Video & Studios. There, she worked on marketing strategies for the series Being the Ricardos, The Boys, The Marvelous Mrs. Maisel and the film Coming 2 America.  When she was 15 years old, Ukonwa moved from Nigeria to the US and eventually earned an MBA from the prestigi...

Kathyrne Reeves is the Senior Vice President, Chief Marketing Officer at  Illumina , a San Diego-based company that unlocks the power of the genome.  Kathryne is Illumina's first CMO. She has more than 25 years of marketing and corporate strategy experience, previously holding senior leadership roles at Nationwide, Scott’s Miracle Grow, and Cardinal Health. Kathryne is a return...

Lauren Weinberg  is the Chief Marketing and Communications Officer at  Square , a payments platform aimed at small and medium businesses that allows them use their phone or tablet as a credit card reader. The brand's corporate company,  Block , also owns Cash App, Spiral, TIDAL and TBD. Founded by Jack Dorsey and Jim McKelvey in 2009, Square's revenue is about $18 billion.  Lau...

Jeff Jenkins  is the Executive Vice President of Global Marketing at  Carter's Inc . Carter's is the market leader in baby and children's apparel with $3.5 billion in sales. They got their start in 1865 and now their brands include Carter's, Oshkosh B'Gosh, and more.  Jeff actually started out as an actor and tennis player before jumping to marketing for NASA, Yum! Brands,...

Dale Sperling is the Chief Marketing Officer of Stash , the personal finance app. At just 7 years old, Stash has upwards of 6 million subscribers and has received $450 million in venture capital. Stash also has a strong focus on education and is attempting to help with America's financial literacy problems. 7 years ago, Dale became Stash's first marketing hire and by 2017 their CMO. Dale...

Tim Mapes is the Senior Vice President and Chief Marketing and Communications Officer at Delta Air Lines . Based in Atlanta, Delta is the global leader in air travel and the country's oldest. They have 75,000 employees, 200 million yearly customers, and did about $35 billion in sales the latest fiscal year.  Tim has been with Delta for over 30 years, making him somewhat of a marketi...

Samantha Maltin is the EVP and Chief Marketing Officer of Sesame Workshop . Founded in 1969, Sesame Workshop is the non-profit educational organization behind Sesame Street which reaches 156 million kids across 150 countries. Their purpose is to help kids everywhere grow smarter, stronger and kinder. Samantha has an extensive media marketing resume working with such big names as Nickelodeon,...

Suzy Deering  is the Global CMO at  Ford Motor Company . Founded in 1903, Ford is one of the most iconic American brands. With $135 billion in revenue and 186,000 employees worldwide, Ford is a giant in the industry. Suzy got her start at the Walt Disney Company and since then held marketing positions at Verizon and eBay, among others. She's been with Ford since November of 2020. Re...

Tracy Stalllard is the Global VP, Experiential and the head of the In House Agency ( draftLine ) at Anheuser-Busch InBev . AB InBev is the largest brewer in the world. You might have heard of Budweiser, Corona, Stella Artois, Michelob Ultra, to name a few of their brands.  Tracy started working for the beer giant right after getting her B.S. in Civil and Environmental Engineering at The...

Melissa Selcher  is the SVP and Chief Marketing and Communications Officer at  LinkedIn . Founded by Reid Hoffman 19 years ago, LinkedIn is a professional network company that was acquired by Microsoft in 2016 for $26 billion. LinkedIn now does more than $10 billion in revenue and has made itself an indispensable company for those looking for jobs and those hiring. Melissa has been...

At  the Cannes Lions International Festival of Creativity  in France, Jim hosts 2 marketing leaders who soaked up many lessons from the festival. It's  Jill Kramer  (Chief Marketing and Communications Officer at  Accenture ) and  Ramon Velutini  (Global Chief Marketing Officer and President of  Duracell Inc. ). This discussion largely focuses on the role of...

Mathilde Delhoume-Debreu  is the Global Brand Officer for  LVMH , the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion. Mathilde spent 30 years...

Speaking in France at the Cannes Lions International Festival of Creativity , Jim hosts a roundtable of four fantastic marketing leaders. There's  Dean Aragon  (CEO Shell Brands International AG and Group Brand Officer),  Todd Kaplan  (Chief Marketing Officer for Pepsi)  Marcel Marcondes  (Global Chief Marketing Officer at AB Inbev), and  Lynn Schlesinger  (...

Laura Jones  is the Head of Marketing at  Instacart , the leading grocery tech company on the continent. Instacart is a 10-year-old business that makes it easier for millions of people to get their groceries through partnerships with more than 800 national, regional, and local retail brands to facilitate online shopping, delivery and pickup services from more than 70,000 stores.  La...