The CMO Podcast

Looking to the skies, Jim's guest today on The CMO Podcast is Maggie Schmerin, the Chief Advertising Officer at United Airlines. Although the company boasts nearly 100 years in business with roughly $45 billion in revenue, United does not behave like an "old" brand. From a new brand campaign–Good Leads the Way–to clever, viral social media, like naming Oscar the Grouch as its new "Chief Trash Offi...

Jim's guest this week on The CMO Podcast is Molly Battin, the Senior Vice President and Chief Marketing Officer at The Home Depot, the iconic orange-branded home improvement retail company. Since the first store opened in the Atlanta suburbs in 1978, Home Depot has become one of the largest retailers in the United States, with almost 500,000 employees and more than $151 billion in revenue. Molly i...

We're headed outside–well, almost–as Jim welcomes the Chief Marketing Officer of Autocamp, the 10-year-old red-hot hospitality company. AutoCamp is sometimes called the Airstream Hotel, as it offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at locations such as Cape Cod, Yosemite National Park, the Russian River Valley, and Joshua Tree National Park. Julie...

Jim's guest today on The CMO Podcast is Lynn Teo, Chief Marketing Officer for Northwestern Mutual, one of the perennially most-admired companies in the world. Founded 166 years ago, Northwestern Mutual is a growing $35 billion company today. The company strives to free people from financial anxiety; its products and services include life insurance, disability income, long-term care insurance, and...

For a special Office Hours episode, Jim welcomes Tim McDougal and Leah Yousif to the CMO Podcast. Tim is a Managing Director of Strategy & Operations at Deloitte Consulting and Leah is a Senior Manager at Deloitte Consulting. They are both experts in the area of omnichannel customer engagement and contact center operations. Tim and Leah are part of a team at Deloitte that recently released a l...

Jim's guest today on The CMO Podcast is Ciara Anfield, the Senior Vice President and Chief Membership & Marketing Officer at Sam’s Club. Sam’s has a special place in Jim's heart–the first store opened in 1983, the same year that Jim and his wife got married and he started at Procter & Gamble. Now 40 years later, Sam’s revenue is about the size of P&G’s, $80 billion give or take. As you...

Jim's guest this week on The CMO Podcast is Sejal Shah Miller, the Chief Marketing Officer of Converse. A 115-year old brand, Converse was founded by Marquis Converse in Massachusetts. Since Nike purchased the company in 2003, sales have grown to more than $2 billion.  Today Converse is a creativity fueled brand–with an aspiration to be a platform and champion for youth creativity. And f...

Jim's guest today on The CMO Podcast is Soyoung Kang, the Chief Marketing Officer of eos Products, the beauty brand famous for its colorful spherical packaging and enthusiastic fan base. "eos"–an acronym for Evolution of Smooth–is privately held, and was founded by Jonathan Teller, Sanjiv Mehra and Craig Dubitsky in 2006. Key product categories include lip balm, skin care, and shaving cream. Soyou...

Jim's guest today on The CMO Podcast is Craig Brommers, the Chief Marketing Officer at American Eagle Outfitters, the ubiquitous, youth-focused clothing and accessories retailer. American Eagle Outfitters, AEO for short, has about 1,000 stores globally and about 40,000 associates. The company was founded in 1977 in Pittsburgh by brothers Jerry and Mark Silverman, and has since grown to about...

This week we're all wearing pink to welcome the most in-demand CMO in the world–Lisa McKnight, Executive Vice President and Chief Brand Officer of Mattel, the iconic toy company. Yes, Jim and Lisa talk about the Barbie movie, but they also discuss the decades-long transformation of the Barbie brand that made the movie possible. With a revenue of about $5.3 billion, Mattel was founded in Los A...

Today's guest on The CMO Podcast is Drew Panayiotou, the Global Chief Marketing Officer of Pfizer, the $100 billion by sales bio-pharmaceutical giant. Pfizer was founded in 1949 in Brooklyn, NY by cousins Charles Pfizer and Charles Erhart, and has since become one of the most important global healthcare companies. Case in point–Pfizer and its CEO Albert Bourla became household names during the pan...

For this Creative Collisions episode, Jim Stengel welcomes Michael Johnson, the best 200/400m sprinter in the history of the sport. He was the first man to win both events at an Olympic Games and the first man to win consecutive gold medals in the 400m. After retiring in 2000, with 12 Olympic and World Championship gold medals, Michael has taken the philosophy of success and applied it to various...

On this special Creative Collisions episode, Jim Stengel chats with Chidiebere Ibe and Shamel Washington, two leaders of an initiative called Illustrate Change .   Chidiebere is a Nigerian medical illustrator, medical student, and aspiring pediatric neurosurgeon. In the summer of 2020, Chidiebere's image of a black fetus medical illustration went viral around the world. It sparked a grou...

Creative – it’s what all individuals, teams and companies strive to be. Today, the podcast welcomes guests from The BECA Playbook and BECA, the Black Executive CMO Alliance. BECA provides a safe and trusted space for black marketing executives to share, learn, elevate, and pay it forward. Joining Jim for this Creative Collisions roundtable are BECA members, Julius Robinson of Marrio...

Today’s episode is about one of the most difficult questions facing marketers today–how can brand building and performance marketing work better together? In the recently released May/June issue of the one-and-only Harvard Business Review, Jim collaborated with two other authors to write an article about how to maximize both brand and performance marketing.  For this week's episode, Jim is jo...

Today's guest on The CMO Podcast is Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale, one of the largest agencies focused on brand strategy, design, and brand experience. Siegel+Gale is part of Omnicom, one of the world’s largest marketing, media, and communications holding companies. A native of Ireland, Margaret grew up on a dairy farm as the eldest of six children, and graduat...

Today's guest on The CMO Podcast is Nathaniel Ru , Co-founder and Chief Brand Officer of sweetgreen, the fast-casual restaurant chain that serves creative, healthy salads. Fueled by the movement to reimagine fast food for a new era, sweetgreen's core values guide their actions and they aim to empower their customers, team members and partners to be a positive force on the food system. In 2007, Nat...

Today's guest on The CMO Podcast is Anton Vincent, the President of Mars Wrigley North America. Anton oversees brands including M&Ms (Jim's favorite!), Skittles, Twix, Mars, 3 Musketeers, Snickers, Orbit and many more. At about 100 years old, Mars is one of the largest private companies in the world with sales of about $40 billion. Of course, Mars markets confection brands, but it also touts a...

Jay Livingston is the the Chief Marketing Officer of Shake Shack. While we use the term "renaissance" man or woman too much, this week's guest truly fits the description. A graduate of Miami University in Oxford, Ohio, Jay's career has included a 20-year stint at Bank of America and two years at BARK, makers of BarkBox. He has now worked for more than four years at Shake Shack, a nearly-billion-do...

This is the final episode of a three-part series inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering organized by Kellogg faculty and executives from Egon Zehnder and McKinsey. For this special episode, Jim welcomes Freddy Adenuga and Kaitlin Loomis, two MBA students who attended the Leadership Summit and currently serve as co-p...

Karuna Rawal is the Chief Revenue Officer and Chief Marketing Officer of Nature's Fynd and Martha Williams is a consultant with Egon Zehnder specializing in the retail and consumer sectors. This is the second installment of three episodes inspired by the 2023 Marketing Leadership Summit at the Kellogg School at Northwestern. The Summit is an annual gathering, organized by Kellogg faculty, with exe...

Alison Lewis is the Chief Growth Officer of Kimberly-Clark and Pree Rao co-leads Egon Zehnder’s Global marketing and sales practice. Egon Zehnder is a top leadership advisory firm, which includes executive search. Kimberly-Clark is a leading consumer goods firm, with revenue of $20 billion with brands like: Huggies, Kleenex, Cottonelle, Kotex and Scott.  Both guests bring rich career pat...

Dara Treseder is the Chief Marketing Officer of Autodesk. The company’s tagline is “Make Anything,” and their software has made a significant impact on a number of industries, such as architecture, construction, media, entertainment, and manufacturing. Based in San Francisco, the company's revenue is north of $5 billion and growing. As the leader of worldwide marketing, brand, communications, dema...

As we wrap up Earth Month, Jim is joined by Marc Pritchard and Marchoe Northern of Procter & Gamble (P&G) to discuss their sustainability efforts. P&G is a 186-year-old renowned consumer goods company with $80 billions in sales. They host a portfolio of 25 billion-dollar brands, including Swiffer, Dawn, Pampers, Tide, and Oral-B. In recent years, P&G has taken a step further in the...

Sustainability has become more than a buzzword. People recognize the urgent need to protect our planet, and businesses are no different. Deloitte has stood at the forefront for over 20 years, helping organizations make progress towards delivering sustainable values and reimagining they way the work. In this Office Hours episode, Jim is joined by Nelson Kunkel, the Chief Marketing Officer of Sustai...