The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Your website is the liaison between your potential new patient and your physical location, so you must ensure it’s done well. Part of that is making getting in touch with you as easy as possible. In this episode, we discuss the best things to have on your Contact Us Page, including some nuggets of information you would never have thought to put there! Here’s what you can expect to take away from t...

Yelp SEO for Chiropractors & Clinic Owners: How to Optimize Your Listing to Grow Your Practice Your Yelp Business Listing is a great way for chiropractors and clinic owners to enhance their SEO strategy. With an optimized Yelp listing comes a lot of perks for your audience, the search engines, and you. When users can find their way to you online, they can find their way to you offline. Setting...

Reviews are integral to your marketing efforts, so ensuring they’re displayed on your Google Business Profile listing is crucial. All too often, reviews get lost in the mix, never to be found again. You don’t want that to happen.  In order to ensure your Google reviews post on your GBP listing, you need to know the many reasons Google isn’t displaying them so you can take the necessary actions. If...

Blogging is a great way to connect with your target audience, gain a following, get more website visitors, more patients, and a higher Google ranking. But, if you’re not doing it right, you’re pretty much wasting your time. And that’s the thing, blogging does take time. We’re gonna help you spend it wisely by telling you about 10 tools to make blogging more efficient and effective.  If you haven’t...

If you’ve been in business a while (or if you haven’t, but just produce content on the regular), you may find that you have loads of blog posts under your belt (or within your website, in this case). That’s great news because you can actually use those blog posts to your SEO and UX advantage!  Updating, combining, or purging old blog posts is an excellent way to capitalize upon pre-written content...

Writing a successful blog post isn’t only about the content provided. To be effective, it must also follow a specific layout or anatomy. We hear you- more stuff to remember. *collective eye roll and deep sigh But not to worry, because we want to give you all the details of your blog post’s anatomy so you can write the best blog posts ever. With just a little thought, a little attention to detail,...

Welcome to part two of our blogging series! In this episode, we’re giving you some pro tips that help will you write better blog posts because, let’s face it, we’re not all bloggers. When you started in your field, you likely didn’t think that creating content would be part of your marketing plan. However, in this web-driven world, good website content is a necessity.  Don’t worry, though; we’ve g...

Blog. The infamous four-letter word in the content world. I mean, writing a blog takes time, dedication, and creativity… so do you really have to have one? You’re a clinic owner, not a writer. Well, folks, you do. Having a well-written and informative blog can be a game-changer for your business.  Don’t stress. We’ll go over the key factors in writing a successful blog post, so you don’t have to g...

In our advanced online world, videos aren’t the wave of the future; they’re our current and undeniable go-to for reaching and connecting with audiences right now . But you’re a clinic owner, not a movie maker. Don’t let that stop you! If creating videos seems way out of your wheelhouse, this episode is for you. And, guess what? Learning how to succeed at your video marketing campaign is easier tha...

Google Business Profile (GBP) is a free tool that plays a powerful role in your local SEO (search engine optimization) efforts and offers trust to your visitors, patients, and customers.  Let’s jump into why GBP is such a massive win for your business or clinic and how you can increase your sales and client/patient base quickly using your Google Business Profile.  Here’s what you can expect to tak...

Many clinic owners struggle with designing and implementing their long-game SEO (search engine optimization) strategy. And that’s okay, because, hey, you have a business to focus on and SEO can get complicated; especially with so many myths and misconceptions floating around.  So we’d like to take this opportunity to clear up some of those SEO myths and go over the old-school SEO practices, bad SE...

Your online presence is what gets you Google recognition, a solid reputation, and leads to more and better visitors to your website and your clinic. While on-page SEO strategies (those that are controlled within the webpage) are a huge part of that, you may be surprised to hear how company events can really pay off, too.  In this episode, we’re talking to Vanessa Forbes, founder of Karma Goddess E...

Connecting with your audience through online content is key to your Google success and clinic success, but who has the time to write all that content? Can I just use canned content so I can focus on other things? Canned content does have some advantages, but the short answer to your question: not really.  Don’t worry, though; there’s some time-saving advice in store for you. Today we’re going over...

If you’re a clinic that wants to find and connect with more patients, your online presence is key. You likely have a website, perhaps some social media channels, and maybe even an email campaign running.  All of this is great (and necessary), but how are your landing pages? What are landing pages? How can landing pages get you more leads? Solid questions. Today, we have the answers. We were lucky...

Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns. Your “right audience” is called your buyer persona (among other things). These are the people you want t...

With today’s online world becoming more and more sophisticated and engaging, it’s no wonder images play a big role. Are images really worth the hype? You betcha. That’s why today we’re talking about how you can plan your next– or first– picture-perfect photo shoot.  And, who better to talk all things photography (and how it will enhance your online presence) than with the one and only Chelsea Erwi...

The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.  Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you ac...

Hello, and Welcome to the Propel Your Practice Podcast This is our very first episode and I’m thrilled to start this process with you! So, what exactly is this podcast all about? All things digital marketing, of course! The purpose of this short introductory episode is to give you a little bit of background about: Your host Our company Why we're doing this podcast Who this podcast is for  To...