Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen
The Christian Entrepreneurs Podcast
Conversations with Christian Entrepreneurs to inspire and empower Christian Business Owners to walk strongly in their faith, WHILE build a thriving business that honours Him, in every way. This is another AmbitiousEntrepreneurNetwork.com Podcast.
Author
Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen
Category
Podcast website
Latest episode
Mar 9, 2026
Where to listen?
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Episodes
[Ep#397] 10 life and leadership lessons for a better career and personal life 21.04.2023 47:01
My guest today says: “Near failure is a much better teacher than actual failure.” Joining me today's show is Peter de Silva. After a 35+ career as a senior executive in financial services, Peter was severed after the merger of TD Ameritrade and Charles Schwab. Subsequently, he has written a book titled Taking Stock. In the book he imparts his 10 life and leadership lessons from his seat at the t...
30. Nurturing Listeners into Leads from your podcast 09.04.2023 8:53
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #30. This is the last of the ListenerIntoLead series – if you haven’t gone through all of them yet, I encourage you to do so. I share all of the things I wish someo...
[Ep#396] Systematizing your business for freedom 06.04.2023 34:46
Joining me today's show is Liz Chism. Liz is a wife, mom, and entrepreneur. Her entrepreneurial journey began in 2014 when she and her husband quit their jobs and started their own craft brewery. They ran that for about 5 years before a series of events caused them to file bankruptcy. However, while they were still operating their brewery, they went from working 100+ hour weeks to implementing...
29. Leveraging your podcast in your Customer Journey 02.04.2023 5:26
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #29. If you’ve accessed my Profitable and Purposeful Podcasting Masterclass, you would have heard me talk about the customer journey and how your podcast can play a...
[Ep#395] Why more only begets more 30.03.2023 35:38
Today’s guest says: “Leaders have a responsibility to build flourishing team members that help build flourishing organizations. Start today to write the story of your life and organization with the ending you desire…not the one you dread. “ Joining me today's show is Matt Lesser. After spending 12 years running his family business and 14 years in the corporate world, Matt launched his own busine...
28. Why the 'end in mind' is crucial for your podcast 26.03.2023 6:03
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #28. On tip #7 of this ListenerIntoLead series you would have heard me share: Where do you start when it comes to your podcast? You start with the end in mind. But...
[Ep#394] No action is too small 23.03.2023 40:26
My guest today says: “Everyone can be a Veteran Champion. No action is too small.” Joining me today's show is Retired Lieutenant Colonel Kathy Lowrey Gallowitz. Kathy grew up as a Navy ‘brat’ and served nearly 30 years as an Air Force Officer. She is the author of Beyond ‘Thank You For your Service,’ The Veteran Champion Handbook for Civilians and has Masters degrees in Nursing and Political Sci...
27. Building Fans NOT Followers for your podcast 19.03.2023 4:11
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #27. Today’s tip is about the importance of creating fans – NOT followers. Because fans will do business with you and will recommend you, whereas followers will not...
26. The number 1 rule when it comes to podcasting 12.03.2023 4:19
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #26. You’ve heard me say this before in this #ListenerIntoLead Series and I’ll say it again. There are NO rules to podcasting other than the rules you set yourself...
25. Your Umbrella Statement for your podcast 05.03.2023 5:01
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #25 Here’s another shout out to all of the multi-passionate #entrepreneurs who struggle with defining their ONE THING. Because limiting yourself to just ONE THIN...
24. Authenticity is Paramount for your podcast 26.02.2023 5:46
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #24 Ever heard the saying ‘marketers ruin everything’? EVERY Tom, Dick and Harry (sorry to all of the Tom, Dick and Harry’s out there – no offence to you) however j...
[Ep#383] Coaches: 3 tips on how NOT to let your message get lost in the noise of your own coaching business podcast 23.02.2023 28:49
A number of years ago, I shocked people, when I announced, I was going to stop production of my award-winning podcast – The Ambitious Entrepreneur Show. (What shocked me, was following my announcement I received several messages asking whether I’d be interested in selling it. I had no idea anyone would see that much value in what I had created and would even consider asking whether I would sell...
23. Your Unique and Uncopyable Personal Brand on your podcast 19.02.2023 3:48
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #23. If I was to ask you to define Personal Branding – or your Personal Brand – how would you respond? If you said your Personal Brand is your reputation – you'd be...
[Ep#392] 6 tips on what to do when your message isn't working and you feel like the world's best kept secret 16.02.2023 43:26
When I first started my career coaching practice – the idea of helping people find a career they loved, was exciting. However, I soon learned what was less exciting, was everything leading up to the getting a client. From marketing my business (which is even more complicated today for coaches due to the plethora of ways to market your business and many more coaches to compete with), having sales...
22. Build Reputation Equity NOT Vanity Numbers 12.02.2023 5:56
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #22. Today’s tip is something that many businesses who are starting a podcast get stuck focusing on. And, that is number of downloads. Just like number of followers...
[Ep#391] How to build a Podcast Audience of your ideal clients for your coaching business podcast 09.02.2023 37:51
According to recent feedback from various podcasting survey’s the greatest challenge many podcasters face is how to ensure their podcast can be discovered amongst millions of other podcasts, so they can successfully build their audience. If this is a challenge you’re facing too with your coaching business podcast, or you’re planning to launch a podcast soon, and you want to make sure you have a...
21. The Podcast Positioning Quadrant 05.02.2023 5:28
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #21 In this tip, I want to introduce you to my Podcast Positioning Quadrant, which is a model I developed after observing what was happening with my podcasts, other...
[Ep#390] Spirituality and faith: How they can benefit your daily life 02.02.2023 36:22
Joining me today's show is Rob Tribken. Rob Tribken is the chairman of the Center for Faith and Enterprise, an organization whose mission is to tap into people's faith and spirituality in their work lives in order to make them more effective, fulfilled, and purposeful. To that end, he has written a book to be released Jan 31: The Sacred Meaning of Everyday Work. Rob’s background combines faith a...
20. Finding the right podcast audience 29.01.2023 4:39
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #20 Want to find the right audience for your podcast? You’ve probably heard many marketers say you need to share more content, across more platforms, with more freq...
[Ep#389] The purpose of business is to love people appeared first 26.01.2023 35:50
My guest today says: “Your story is a beacon of hope and change to the people you serve.” Joining me today's show is Jeremy Reyes Jeremy grew up in a Christian home. His dad was an entrepreneur, and that ignited a passion in him to be a Christian entrepreneur. He has a degree in business management, but all of his marketing expertise comes from his own failures in pursuing sleazy/manipulative...
19. Compelling communication techniques for podcast hosts 22.01.2023 6:03
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #19. Today’s tip is about developing compelling communication techniques. I could spend an entire day on this topic, so for now I want to share in what areas do you...
[Ep#388] Simplify and Streamline so you can scale your coaching business without burnout 19.01.2023 41:24
In this episode Annemarie pulls back the curtain to share what she’s been working on over the last several months – specifically the three key areas she’s been streamlining and simplifying and the difference it’s made in her business not just recently, but since she began her first Secretarial Practice and later her Career Coaching Practice. Listen to find out: What three key areas you’ll want...
18. How to create an uncopyable and irresistible listener experience for your podcast 15.01.2023 6:25
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #18 Today I want to speak about what I mean when I speak about being Uncopyable. To me and what I’m supporting my clients in identifying are all of the unique and...
[Ep#387] Strategy & Tactic(s): Why both matter when growing your coaching business 12.01.2023 32:38
Recently, I had conversations with three coaches who were experiencing different challenges that stemmed from the same core issue – a core issue that can keep many coaches stuck. It’s something I struggled with for many years, which sent me off on a wild goose chase of more courses and training, different business focuses, and what felt like an exhausting treadmill of action taking, but never re...
17. How to define your niched topic for your podcast 08.01.2023 5:51
Hi, this is Annemarie, and welcome to another #ListenerIntoLead podcast tip for coaches and consultants who want to launch a podcast to nurture listeners into leads, get clients and build their business with their podcast. This is tip #17 Are you a multi-passionate person, who loves to learn, you have many interests and you struggle to define who you are and how you can support people into one su...
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