The Cheer Biz Podcast

My day after team placements used to be full of angry emails, long phone calls and quitters. Now I rarely experience anything like that. Using 3 principles. 1. Communicate our standards prior 2. Limit/eliminate negative surprises 3. Make all teams great.

Beware this episode is direct and too the point.  I have made no shortage of bad moves, decisions and errors in running my companies.  In this episode, we will dive into the fact that you may not be good enough to achieve what you want and the steps you need to take to get there.

In the last year I have had some hard truths shown to me.  Most of these mistakes or challenges were things that I could have avoided or prepared better for.  My goal in this episode is to give you all of those lessons so you can avoid them.

Selling and Closing sales are two linked, but different things.  In this episode we will dive into important sales and closing tips to become an absolute shark when it comes to getting those sales your gym needs to grow.

Finding great managers and directors is HARD.  Sometimes people might say nearly impossible.  In this episode we will dive into why, and how you can be successful promoting from within. 

Adam and Jess Forte discuss with us how they have found you can develop and grow great staff even if you are in a small area on a limited budget.  Adam and Jess talk about their lessons learned from growing and running their own gym, and what they see traveling the country helping gym owners.  

Tryout season is stressful!  You can feel pulled in a 100 directions and on top of that you can get sidetracked by the people who have quit who now are not saying nice things.  This is what I choose to stay focused on year to year to continue to grow, and continue to keep my sanity. (although not my hair)

Execution is the foundation of a winning team. It is simply how great teams can set themselves apart. Concurrently, execution is the most important aspect of running your gym!  

Jackrabbit Class is a class management software that is designed to automate and systemize all your class management needs.  In this episode Amber, the product marketing manager of Jackrabbit Class, walks us through some of the ways their system can help gym owners.  

Systems are wonderful, and we teach all about them in the academy.  However a System can be the single greatest value add to your company but also the single biggest point of friction.  Are your systems gaining or costing you clients?

A friend recently asked on facebook how to avoid being emotionally hurt when you personally invest so much in your athletes.  In this episode I will share my thoughts as well as my 4 strategies for protecting myself.  

There are three kinds of owners I tend to see.  In this episode we will look at what they are and determine where you might fit.   1. Someone who gets their handspring and the same day starts working on their tuck. 2. Someone who has a perfect handspring but still asks for a spot every time. 3. Someone who perfects their handspring, then builds the next skill.

Growth in your gym is less about finding new clients and more about retaining the ones you currently have.  We will dive into the 6 methods you should be focusing on in your gym to increase retention and thereby increase the growth of your gym.      

I attended the USASF World Championships this weekend.  These are my thoughts on everything from how my team did, to if worlds is still prestigious. 

End of season events are in full swing.  In today's episode we will be diving into what I focus on when attending these events.

It is that time of year where money gets tight.  Although I am not there now there were years where I was desperate to make an extra 5K in a quick period of time to pay a comp fee, rent or payroll.  In this episode we will discuss 3 ways I would use right now to add 5K in revenue to make ends meet quickly.  

John Neville and his team from OC All Stars have developed a new application to streamline and simplify the tryout process.  Join me as learn about Cheer Sync and how it can save you time and money this season with your tryout process! Sign up for your trial at  cheersync.app

Doing things "At Cost" is a dangerous approach in a cheer gym.  IN this episode we will dive into why I mark up everything we provide and why you must do it as well. 

I have been in business long enough to see athletes leave my gym over the years. This happens for a variety of reasons and I want to talk you through my thought process when it happens, and if you are someone thinking of it, how to do it the right way.

Although we are currently ending the season we also have eyes on next year.  We will dive into the most important standards to set in your gym with everyone from athletes, to parents, to staff right at the start of the year.  

A question was recently asked in one of our groups about when to look to hire a new experienced coach or invest in training your current staff.  

The 2024-2025 United scoresheet was released this last week.  In this episode I will share my thoughts on the "new" scoresheet.

It is the time of year where we are running registration for the next.  This can be a stressful time when kids are not registered.  In this episode I am going to give you my strategy to increase retention of athletes that may have been considering not cheering again.

Coaches who also have athletes who cheer can be amazing!  The question becomes what is the right way to compensate them.  In this episode we will discuss what I have done and why I now do what I do in regard to coaches who are also the parents of athletes.  

Matt Becker joins us again with some critical lessons on ADA Compliance. This is a dense and important topic for every business owner to pay attention to!