The Cheat Code & Friends

How important is authenticity to a person, to a business leader, to a brand? According to Katie Martell, it’s absolutely crucial. In this episode of The Cheat Code Podcast, co-hosts Josh Wagner and Justin Gray welcome Katie – an “unapologetic marketing truth teller” – to discuss her cheat: unabashed authenticity. Staying true to oneself goes beyond branding and leadership, particularly in the cont...

In the fast-paced realm of B2B, partnerships have become a cornerstone for driving lasting growth and keeping customers happy. They swing open the doors to fresh markets and customer bases, injecting businesses with extra know-how and resources, and nurturing the creation of solid product offerings. In this special episode of The Cheat Code Podcast,  co-hosts Justin Gray, Josh Wagner, and Sean Kes...

On this episode of The Cheat Code Podcast, co-hosts Justin Gray and Sean Kester welcome renowned sales influencer Gabrielle Blackwell to discuss her cheat: developing a playbook to operationalize career success.    Playbooks are essential tools for ensuring that sales teams work cohesively, efficiently, and effectively. They provide a roadmap that empowers sales representatives to consistently ach...

Since 2008, Scott Brinker has run the Chief Marketing Technologist blog, chiefmartec.com, to analyze topics at the intersection of marketing, technology, and management. Highly respected in the industry with more than 50,000 readers, Scott says there’s no “cheat” to becoming a subject matter expert. In fact, he says it’s taken him more than 10,000 hours to become a trusted source in his field. On...

Having a solid mentorship network is a game-changer for B2B startup leaders today. Mentors can offer wisdom, fresh perspectives, constructive criticism and even emotional support. They can also help expand your professional network, connecting you with valuable contacts and opportunities when you need it most.  On this episode of The Cheat Code Podcast, Datos Insights CMO Megan Heuer joins co-host...

The VC world is hard to break into, but you can get your foot in the door with the right approach. Just ask David Paul, an entrepreneur who decided to pivot to venture capital. What he lacked in experience, he made up for with his own personal “cheat” – a combination of desire, curiosity and horsepower – to gain credibility and build relationships.    After learning the ropes with a seed-stage ven...

In a crowded marketplace, where there are often numerous options for B2B solutions, a strong brand is a way to rise above the noise, establish credibility, and create lasting relationships with customers and prospects. It's not just about a logo or a tagline; it's about the overall perception and reputation your startup has in the minds of your target audience. In this episode of The Cheat Code, h...

Bringing on a co-founder – let alone selecting the right person – is a monumental decision for an entrepreneur. The appeal is there, especially knowing another leader would take some responsibilities off your plate. But as you pour in time, effort, money, and emotions into your business, even minor misalignments can become big headaches (and very expensive break-ups). In today’s episode of The Che...

AdPipe’s Derek Grant has a long track record of success in sales and leading sales teams. He attributes this to his “cheat” – setting expectations and holding people accountable. Not only does setting a clear bar empower teams, it helps everyone stay on track to meet and exceed goals. But, there’s no such thing as setting and forgetting expectations. Derek and his team rely on weekly data check-in...

Inboxes are full. People aren’t picking up the phone. There’s noise everywhere. So, how do B2B startup leaders and sales professionals differentiate themselves in the marketplace and foster meaningful connections with prospects and customers? Demandbase’ s Chris Moody says it comes down to high value offers. In this episode of The Cheat Code Podcast, hosts Justin Gray and Josh Wagner speak with Ch...

According to Winning By Design’s Lauren Goldstein, maintaining momentum is a key driver of success in the B2B space. She’s so certain of this that harnessing momentum has become her own personal “cheat”. It’s also sage advice she gives to B2B leaders seeking to stand out from their counterparts and propel their business forward. Lauren joins co-hosts Justin Gray and Josh Wagner on this episode of...

Building an outbound sales motion is no easy feat. B2B startups and sales teams are faced with a tsunami of questions and decisions, such as when to deploy SDRs, whether to use a full cycle sales approach, and how to navigate the complexities of outbound sales. And that’s just skimming the surface. In this episode, Justin Gray and Josh Wagner speak with David Dulany, CEO and co-founder of Tenbound...

In today’s market, relationship selling has become a key driver of success. While digital tools and automation have dramatically sped up how business is conducted, the pace has led to saturation and fatigue. This is why building genuine relationships is such a critical differentiator – trust and meaningful connections matter. According to Ted Purcell, CRO at Tealium, building authentic relationshi...

Strategic decisions. Consistent effort. Valuable connections. Intentional referrals. Building a successful business - and reputation - requires all these and more. The payoff is worth it, as these tactics can benefit B2B leaders at any stage of their business journey. Hosts Josh Wagner and Justin Gray welcome Craig Rosenberg to the podcast to learn how B2B startup entrepreneurs can set themselves...