The Channel Zone Podcast

I first came across Neill Murphy on LinkedIn - where else you might ask... His LinkedIn posts just jumped off the page (sorry.... screen) and captured his knowledge and his enthusiasm for social selling. Neill has over a decade of experience working in the world of on-line marketing and demand generation, and in this conversation we get some insights into how social selling in general, and LinkedI...

Shortly after the announcement of Advania's acquisition of Servium, we were joined by Colin Brown (Board Member for Advania Group). In our conversation, Colin tells of the background to the deal itself, and paints a picture of the potential for for newly enlarged Advania UK company. Additionally, Colin gives some sage advice on people entering the IT eco-system as of 2024.

Dan O'Shaughnessy helps us to explore the ways in which partner relationships can be enhanced by using the right tools: specifically, Allbound's Partner Relationship platform. I originally came across Dan's profile on LinkedIn (as you do...) and I was struck by his candour around the mistakes he had made when developing a partner programme. Here is his post... "We made a mistake when we first star...

A terrific guest, Jay Janes explains his thoughts on the various approaches and tools that can help MSPs to grow their social presence on the likes of LinkedIn, X, Meta et al... If you are interested in developing your own social presence you will certainly glean some insight on your next steps by listening to this podcast episode. 

Jordan Travers, Managing Director of Prinato Distribution UK & I, opens up and gives us insight into the inner workings of an IT distributor. This is a terrific conversation that will serve the interests of those who would like to know how the various parts of the IT eco-system work for, and with one another.

Channel Management 'Legend' Mark Devonshire shines a light on the relationships between vendors, distis and channel partners. Mark has recently joined CrowdStrike as National Alliances Manager and has over twenty five years experience of partner management. A terrific guest for the show.

A terrific contribution to the podcast from Andrew Vize. Our 30 plus minute conversation touches on the advances in SD-WAN (and how our lives will be changed by it), the changes in world of work, and also how marketing has changed to meet the new buyer's journey in the 2020s.

A terrific contribution to the podcast from Bill Hopkinson. Our 30 plus minute conversation touches on the evolution of Intercity, MSPs, their role and responsibilities, marketing, data driven sales analysis, continuous improvement, AI and cyber security.

A terrific 'Enablement' subject special with industry legend Ruth Bowen. In 40 minutes, Ruth lays out the Why, What and How of enablement in the IT eco-system. An episode as valuable to Vendors as it is to Distributors and Channel Partners alike. 

A conversation between Mark Edwards and Glenn Graham about the changing world of sales and the evolving roles, objectives activities of vendors, distributors and channel partners.

A conversation between Mark Edwards and Ed Kenny about the changing world of sales and sales leadership in the IT channel.