Shaped By

The Changemakers

Business EN ↓ 80 episodes

The Changemakers is a podcast about how the world’s most authentically bold B2B brands are built and grown. Brought to you by the team at the B2B creative agency Shaped By. Find out more about Shaped By on our site , and follow us on LinkedIn .

Author

Shaped By

Category

Business

Podcast website

shaped-by.com

Latest episode

Jun 9, 2026

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Episodes

Building brave brands: Gwen Lafage, Sinch 22.12.2021

Gwen is VP Brand at Sinch, one of the fastest-growing tech companies in the world. In her role, Gwen helps to both implement and evolve the brand as well as working on the mergers and acquisitions part of the business, helping to integrate the new companies brought under the Sinch umbrella. Gwen is a brand builder and B2B tech marketing leader at the top of her game. She’s dedicated her career to...

Why marketing is mission critical to B2B tech firms: Ashley Stepien, Ramp 07.12.2021

Ashley is Vice President of Marketing at Ramp. She started in sales which developed her superpower of creating a great relationship between the marketing and sales teams! She’s worked at some fantastic tech companies like Marketo, Oracle, Wipro, and Pendo giving her insight into marketing operations and software before joining Ramp. Ramp is disrupting a tired space. They are building the world&apo...

Creativity in demand generation: Mat Harper, Palo Alto Networks 06.12.2021

Mat is a Senior Manager, EMEA Demand Generation at Palo Alto Networks. Mat has risen through the ranks at Palo Alto Networks in their demand generation hub. He started his journey with them specialising in email marketing and automation and has explored a variety of roles from Marketing Program Manager and Chief of Staff, EMEA Marketing to his current position. Palo Alto Networks is a multinationa...

Is tech marketing more creatively brave than ever? (Live panel debate) 25.11.2021

In the first of our Changemaker roundtable events, we invited an expert panel of senior tech marketers, Gleb Brichko, VP Growth, and Global Demand Generation, Rubrik, Rebecca Clayman, Head of Brand, Cloudflare, Robin Daniels, CMO, Matterport, Shikha Saxena, Head of UK Marketing, Globant, and Jess Ellis, Senior Director of Brand Marketing, Khoros, to discuss ‘is tech marketing more creatively brave...

The role of creativity in ABM: Nancy Harlan, UiPath 18.11.2021

Nancy Harlan is an ABM leader with a formidable record of success. She’s currently responsible for global ABM and customer marketing at UiPath. Prior to that, she spent eight years building SaaS & data analytics firm Qlik’s ABM function from the ground up into a comprehensive global operation that delivered eye-watering year-on-year revenue growth .Successful ABM programs today are underpinned...

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