The Champions of Purposeful Change Podcast

Charles Sutherland, Chief Product Officer at  Sagent Lending Technologies , joins us today for Episode 101 of the Real-World Branding Podcast. Charles shares his lessons learned through branding Sagent, which branched off from  Fiserv , and the power of experiences. If you like our podcast, please subscribe and leave us a rating! The post Growing Wisely – Charles Sutherland, Sagent Lending T...

Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast. Ken shares his insights on why relationships matter and why he sees his recent memoir, ‘I Love Capitalism,’ as particularly important now. If you like our podcast, please subscribe and leave us a rating! The post The Power of People – Ken Langone,...

Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If you like our podcast, please subscribe and leave us a rating! The post The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media appeared first on Finch Brands .

Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy at work. If you like our podcast, please subscribe and leave us a rating! The post The ABCs of Leaving a Legacy appeared first on Finch Brands .

Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our podcast, please subscribe and leave us a rating! The post From the Dining Room Table to NASDAQ appeared first on Finch Brands .

Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his entrepreneurial story and if you like our podcast, please subscribe and leave us a rating! The post Brands Made Right appeared first on Finch Brands .

Jon Kramer, Managing Director at JMK solutions, joins us this week to share his early objectives and eventual career arc that has led him to be an expert in the realm of shopper marketing. Listen as Jon reveals his best advice, including 4 crucial steps for success for newbies in the business world. If you like our podcast, please subscribe and leave us a rating! The post Shopping for Success- Ind...

In this week’s episode, we sit down with Tim DeGennaro and John Ferreira to discuss the shifts in the world of market research and methodologies that 60% of the worlds largest brands are using to better understand consumers and win when it matters most. If you like our podcast, please subscribe and leave us a rating! The post Welcome to the Community appeared first on Finch Brands . The post Welco...

Chris Malone is the co-author of The Human Brand. Following three years of research, Chris explains how social psychology and the way we interact with humans mirrors how we interact with brands, products, and companies. Using the principles of warmth and competence, Chris demonstrates how brands can better connect with consumers. If you like our podcast, please subscribe and leave us a rating! Tra...

Todd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling the Diamond story and conveying their difference to compel consumers to choose Diamond. If you like our podcast, please subscribe and leave us a rating! Transcript: Bill Gullan: Greetings one and all, this is Real-World Bra...

Countless industries are ripe for disruption, and the dental market is no different. Dave Monahan and his team knew there was something to be done but needed clarity to build a successful model. Through a rigorous process of market research and beta testing, they’ve built a brand and platform at Kleer that cuts out the middle man and connects dentists directly with consumers to make dental care ac...

Following the final whistle, there is a clear winner and loser on the field. While Eagles fans everywhere rejoice, we take some time to look at the winners and losers off the field as it relates to the Super Bowl advertisers. In this episode, we provide a couple of comments on this year’s commercials — both trends and overall themes, as well as specific ads that worked or didn’t work. If you enjoy...

Daniel Ruble is Vice President of Marketing at CubeSmart, a leading self storage service provider. In this episode, Daniel lends his insight into how the brand is used to balance the functional and emotional factors that drive consumer decision-making in an interesting, yet low-frequency category. If you like our podcast, please subscribe and leave us a rating! Transcription: Daniel Ruble: So ofte...

Strategy is only as good as it’s execution. All too often, we see brands taking a very heavy handed, overt approach to bringing a strategy to life. This week, we look at the recent Diet Coke expansion and how this strategy is directly linked to the brand’s initiative to reach millennials. If you like our podcast, please subscribe and leave us a rating! Transcription: Bill Gullan: Greetings, one an...

Pia Silva: Never be different just for the sake of being different. I think that people get confused with that, “Oh, I have to stand out, so let me do this thing,” and that’s why there’s so much inauthenticity milling about. Bill Gullan: Greetings one and all. This is Real-World Branding . I’m Bill Gullan, president of Finch Brands, a premier boutique branding agency. And it’s not going to stop me...

Almost every day or every week there’s a negative headline about a brand. In this week’s episode, we look back on brands that have been tarnished by some event or series of events and how and why some scandals will hurt brands more than others. If you like our podcast, please subscribe and leave us a rating! Transcript: Bill Gullan: Greetings one and all. This is Real-World Branding . I’m Bill Gul...

With significant differences from marketing to consumers, B2B branding is a unique and interesting challenge for organizations across the globe. Having served as a senior executive at three best-in-class multinational companies: Aramark, Tyco International and CHEP (Brambles Ltd), Jason Rabbino shares his insights on how to build strong brands in the B2B world. If you like our podcast, please subs...

As the Vice President of Marketing at Heartland Food Products Group, Kim Holdsworth manages global marketing for SPLENDA ® , among other things. With her CPG background and insight into managing brands globally, Kim provides a unique perspective on what makes big brands successful. If you like our podcast, please subscribe and leave us a rating! Transcription: Kim Holdsworth: You have to understan...

From virtual and augmented reality to interactive kiosks and beyond, technology has impacted every facet of our lives. The emergence of these platforms present an opportunity for brands to create immersive experiences for consumers. James Giglio and the team at MVP Interactive are leading the way in tech-driven brand experiences. In this episode, James provides his insight into the way technology...

In this week’s episode, we talk all about logos with Finch Brands’ Creative Director, Jess Koffman. We review what makes a logo successful and detail the finer points of great logo design. If you like our podcast, please subscribe and leave us a rating! Transcription: Bill Gullan: Greetings one and all, this is Real-World Branding , I’m Bill Gullan , President of Finch Brands, a premier boutique b...

Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture after joining a business that experienced explosive organic growth. His insight speaks to the importance of these elements in sustaining and supercharging the next stage of the business. If you like our podcast, please subscribe and leave us a rating!   TRANSCRIPTION Rob Levin:  Every company has a culture, li...

Cities and municipalities across the nation have submitted bids to host Amazon’s second headquarters. With the promise of economic development and job opportunities, its a no-brainer why. In this episode, we look at the role that this opportunity has on both the Amazon brand and the brand of it’s future home. Transcription Bill Gullan: Greetings one and all. This is Real-World Branding. I’m Bill G...

In this episode, we host Melissa Ben-Ishay and Seth Horowitz of Baked by Melissa. Melissa, co-founder and chief product officer, shares her story from losing her job to building a brand out of joy and authenticity. Seth details his journey from some of the biggest brands in the world to his new post as Baked by Melissa’s CEO. Together they discuss the role of brand and culture in building strong b...

As the cultural divide continues to widen in the US, many brands are caught in the middle. Most notably, the NFL finds itself in between the two positions and things are starting to heat up for the brand. In this podcast, we take another look at the things impacting the NFL’s brand and that of others in the crosshairs.  If you like our podcast, please subscribe and leave us a rating! Transcription...

Whether your looking to inform brand positioning, product mix, pricing, specific ad copy testing, trend tracking,  or staying in tune with how the marketplace is changing, insights communities are a key tool for brands and consumer insights departments. This week, we host John Ferreira and Tom Finkle who share their perspectives on the changing pace of market research and the keys to a successful...