The Champions of Purposeful Change Podcast

Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world’s leading manufacturer of hot tubs/spas and maker of aquatic fitness products. If you like our podcast, please subscribe! http://blog.finchbrands.co...

Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional path, and what he’s building at Unless. Unless is a creative agency promoting cause marketing, focused philanthropy, and mission building. If you like our podcast, please subscribe! http://blog.finchbrands.com/marketing-a-cause The post Marketing...

Today on Real-World Branding, we have Founder & CEO of   Amazi   Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and boarding a plane back to Uganda, purpose-driven snacks, and doing good in business. http://blog.finchbrands.com/amazi-foods The post Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods appeared first on Finch Brands .

Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations. We learn about her career journey and path to sweetgreen, what sweetgreen has done to support the safety of their teams during COVID-19, and the role of frontline people in shaping exceptional brand experiences for customers. If you like our podcast, please subscribe!...

Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer brands, crafting campaigns, programs, and strategies to drive brand love and generate growth. From launching new stores and product lines at Forever 21 to leading the global digital brand team at Oakley to driving a direct-to-consumer shift at Con...

Today, we meet Seth Young, Chief Innovation Officer at PointsBet. We hear about Seth’s incredible backstory, why he fell in love with sports betting, how PointsBet builds customer loyalty and drives innovation, and some words that Seth lives by. Points Bet is a cutting edge digital sportsbook that delivers a user-friendly interface, innovative bet types, and progressive content partnerships. If yo...

Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen’s founding story – 25 years in the making – from her first sampling of buckwheat in San Jose’s Japantown, slu...

Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM’S current focus on building a national restoration brand. As a 3 rd generation leader, Andy shares hard-earned wisdom from his career journey and how KUSTOM is growing by acquisition. If you like our podcast please subscribe! htt...

Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David’s career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a few words of wisdom from his journey. If you like our podcast please subscribe! http://blog.finchbrands...

Today we welcome Mary Pochobradsky, VP of Product & Innovation at Nutrisystem. Mary takes us through her career journey – from competitive skiing to marketing and innovation roles at Procter & Gamble, Hershey, and now Nutrisystem. We discuss how Nutrisystem creates growth opportunities by getting to know its customer on a deep level – supporting positive momentum amid ever-shifting nutriti...

Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category dynamics, their day-to-day experiences as a family business, and the impact of COVID-19. If you like our podca...

Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We’re proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will’s career, how the idea of Ctrl M Health came about, the new company, how they navigated launching during COVID-19, and future plans. If you like our podcast, please subscribe! h...

Kimberly Bombery Smith, Senior Director Workplace Strategy at Knoll, Inc. joins us today on Real-World Branding! We chat Kimberly’s career journey, the Knoll brand and business, how Knoll has evolved, and the future of work – how Kimberly sees the world these days (i.e. COVID-19) and beyond. If you like our podcast, please subscribe! http://blog.finchbrands.com/future-of-work   The post The F...

Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats. Melissa joins us (again – we’re honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader. If you like our podcast, please subscribe! http://blog.finchbrands.com/making-life-sweeter-2020 The po...

Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov! Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious consumers to shop the causes they care about, while finding more ways to take action even after their initial...

Today, we welcome back Nick Bayer, Founder and CEO of Saxbys. Nick updates us on the Saxbys brand and business, relates how they’ve pushed ahead despite COVID-19, and shares how a values-driven company like Saxbys can take on issues of racial injustice. If you like our podcast, please subscribe! http://blog.finchbrands.com/making-life-better-2020-saxbys The post Making Life Better in 2020 – Nick B...

Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry’s deep experience in the political realm informs our discussion. We focus on the 2020 race and how both the Biden and Trump campaigns can harness positioning and messaging techniques to help their respecti...

Bernard Tynes joins us today on Real-World Branding. We discuss a wide range of topics – from PCB’s recent ‘Here We Grow’ campaign to the bank’s role in administering the PPP program to Bernard’s career journey as an African-American executive in a predominantly white industry. If you like our podcast, please subscribe! http://blog.finchbrands.com/here-we-are-pcb The post Here We Are & Here W...

Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Twisted Tea, Angry Orchard, Truly Hard Seltzer, Dogfish Head and many more. Audrey discusses her travels and career path, how Boston Beer has successfully brought in new brands through the power of observation and not being a...

Today we have two special guests from Davidson College, an institution that has been widely lauded for its COVID-19 response. Mark Johnson, Chief Communications & Marketing Officer and Chris Gruber, Vice President & Dean of Admission and Financial Aid, join us to discuss how the pandemic has affected higher ed generally and especially in the key area of enrollment management. If you like o...

Tune into Real-World Branding this week to hear from Justin Dunn, Senior Vice President/Chief Marketing Officer at WSFS Bank. We discuss Justin’s career path, WSFS’s acquisition of Beneficial, how the bank is managing the Paycheck Protection Program through the COVID-19 pandemic, and the new myWSFS app. If you like our podcast, please subscribe! http://blog.finchbrands.com/wsfs-bank-standing-for-s...

Today on Real-World Branding, we welcome back one of our faves: Dan Hershberg Co-Founder and Chief Brand Officer of Workhorse Brewing Co. Dan talks about the Workhorse business in general as well as two charitable initiatives — #RaiseYourGlass, which benefits a trio of local organizations helping those in need, as well as a new beer called Workforce IPA, proceeds from which support the restaurant...

Tune into Real-World Branding this week to hear from Eric Sugalski, President & CEO of Archimedic. We discuss Eric’s career path, the merger and transition from Smithwise to Archimedic, the current state of business, and how small service businesses are managing COVID-19 (and what they are doing with masks!). Archimedic helps innovators struggling with technical, regulatory, and manufacturing...

Tune in today to hear from Nick Catalana, General Manager of Innovation Foods. Nick tells the story of how he got into his family’s business, discusses how Innovation Foods carefully balances tradition with progress, and outlines the impact COVID-19 is having on the business. He also shares their purpose-driven pivot into producing hand sanitizer. If you like our podcast, please subscribe! http://...

Chris has been instrumental in the growth of the  AmeriGas Cylinder Exchange (ACE)  business and also drives the planning and execution of corporate marketing across all business segments. Today, we discuss Chris’ career journey and path to leadership, the AmeriGas brand today, and the impact of COVID-19 on the business. If you like our podcast, please subscribe! http://blog.finchbrands.com/amerig...