Ceres | Pure Food Innovation
The Ceres Podcast
Practical conversations for people who run food businesses. The Ceres Podcast is a long-form podcast for people in food, hospitality, and the fish and chip trade. Hosted by Stelios Theocharous of Ceres | Pure Food Innovation, alongside Mark Petrou, Kelly Barnes, David Nicolaou, and David Miller, the podcast brings together operators, chefs, suppliers, producers, and hospitality voices for honest conversations about the realities of the industry. We talk about what is actually happening on the ground: pricing, margins, customer behaviour, menu strategy, marketing, trade pressures, and the decis...
Author
Ceres | Pure Food Innovation
Category
Podcast website
Latest episode
Jun 9, 2026
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Episodes
#222 - Cashflow, Cod and Comebacks with Graham Reed-Stephenson 26.07.2025 1:24:11
Host Mark Petrou sits down with industry veteran Graham Reed-Stephenson to unpack five decades of wins, wipe-outs and reinventions in fish and chips—from premium positioning and portion strategy to real-world margin discipline you can apply this week. Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the...
#221 - Resilience, Risk & Reinvention – John Lavery of Fish City 11.07.2025 1:51:19
John Lavery joins Stelios to share how he built Fish City Belfast through economic crises, shifting consumer trends, and bold business pivots. From the meat trade to MSC-certified seafood, this candid chat covers resilience, reinvention, and the future of fish and chips. Join the Ceres Whatsapp Group Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the...
#220 - From Toilet Block to Top Chippy—The Scrap Box Growth Blueprint 11.07.2025 1:39:28
Brothers Aman & Gav Dhesi tell host Stelios Theocharous how they transformed a derelict roadside loo near York into The Scrap Box . Hear the "product-demand-price" framework that guides every decision, why a £10 Facebook boost can create a lifetime customer, and how experimenting with saithe and hake protects profits when cod gets costly. A fast-paced, insight-packed listen for fish-and-chip op...
#219 – VAT Cuts, Wage Scandals, Drone Deliveries & KFC's Big Bet 05.07.2025 1:42:50
In this episode of The News Review, Stelios Theocharous and David Nicolaou dive into the headlines shaping the food and hospitality world. They explore Ireland's VAT cut for hospitality and whether it helps or harms independents, debate the ethics behind 524 UK companies underpaying staff, and ask what KFC's £1.5 billion UK investment signals about the economy . Plus, they unpack Cranswick's acqui...
#218 – David Hennighan: 43 Years, Two Chippies, and a Life in Fish & Chips 03.07.2025 1:19:45
Mark Petrou sits down with David Hennighan of Hennighan's in Machynlleth, Mid Wales—one of the most grounded and quietly inspiring voices in the fish and chip industry. With 43 years in the trade, David shares how a short-term plan to help his parents turned into a lifelong career across two shops, a hardware store, a garden centre, and even an ice cream parlour. They discuss everything from manag...
#217 – From Burnout to Breakthrough: Geoff Whitehead Returns 27.06.2025 2:11:11
Geoff Whitehead is back—and this time, we're talking growth, reinvestment, and building for the future. In this episode, Geoff opens up about taking bold risks, managing burnout, and why standing still in business is the fastest way to fall behind. Want to hear Geoff's backstory? Catch his first appearance in Episode 140 of The Ceres Podcast. It's the perfect prequel to this one. Join the Ceres...
#216 – VAT, Value & Viral Queues 31.05.2025 2:03:13
The Podsquad is back—minus Kelly Barnes (physio duties!)—to unpack a long list of hot topics in fish & chips and hospitality: The 7p fish & chip giveaway at Harry Ramsden's: smart stunt or just chaos? What makes Chez Fred such a standout (and why it's not about location) The never-ending VAT campaign—time for a reality check? Why fish & chips offer more value than a Big Mac or KFC bucket Are tra...
#215 - Lorraine Arnold's Bold Leap into Fish and Chips 03.05.2025 1:23:55
Lorraine Arnold swapped the stage for the seafront and built one of Devon's standout fish and chip businesses from scratch. In this episode, she joins Kelly Barnes to share the raw, unfiltered story of how she overcame financial ruin, a devastating fire, and lockdown chaos to create Pier Point Restaurant & Bar. It's a must-listen for anyone in hospitality who's ever wondered if grit, graft, and gu...
#214 - Podsquad - From Stock Stress to Staff Success 03.05.2025 2:06:55
Good Friday highs and lows, bold ideas for National Fish & Chip Day 2025, staff training truths, and a frank look at the challenges facing fish and chip shops—from spud bruising to frozen-at-sea fish supply issues. No fluff—just real operators talking shop. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. ...
#213 - The Story Behind BD Signs – Barry Dickman Gets Candid 25.04.2025 1:15:01
In this episode of The Ceres Podcast , Mark Petrou sits down with Barry Dickman, founder of BD Signs, to explore the incredible journey from growing up above a chip shop to becoming one of the most influential figures in fish and chip branding. Barry shares candid stories of resilience, building a business from scratch (twice), and why he believes fish and chips is one of Britain's strongest unta...
#212 - Why Y-Pas? The Quiet Brilliance of Brent Watson's Y-Pas Chippy 25.04.2025 1:41:23
In this heartwarming and brutally honest episode, Mark Petrou is joined by Brent Watson of Y-Pas Chippy in Kexborough, Barnsley. Brent shares his journey from growing up around the coal pits and pigeon lofts of Yorkshire to running one of the most beloved independent chip shops in the region. Discover how a derelict hut became a local institution, how Brent's father used his mining redundancy to b...
#211 - How Graham Kennedy Built a Mini-Empire in Durham 21.04.2025 1:43:21
Graham Kennedy of Bells Fish & Chips joins Stelios to share his journey. They talk about resilience, community, economic pressures, and a personal loss that changed everything—packed with honesty, insight, and lessons for anyone in hospitality. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the dis...
#210 - Jo Hage & Lynda Simmons: Building the Buzz Around National Fish and Chips Day 28.03.2025 1:11:05
Stelios chats with Jo Hage and Lynda Simmons about 10 years of National Fish and Chip Day, NEODA's behind-the-scenes work, industry challenges, and why this annual celebration is more than just a day—it's a powerful platform for the trade. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion...
#209 - George Morey on preserving 116 Years of Tradition at Knights Fish Restaurant 28.03.2025 1:12:48
George Morey of Knights Fish Restaurant joins Kelly Barnes to share how he took his 116-year-old family business to award-winning success. From fish trays to fresh ideas, it's a story of legacy, innovation, and love for fish and chips. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on...
#208 - The Real Cost of Automation – McDonald's AI, Greggs' Slump & Domino's Digital Domination 28.03.2025 1:39:33
Stelios and David explore AI in fast food, Greggs' sales slump, Domino's digital edge, the plant-based backlash, and why data matters—a must-listen for hospitality pros navigating tech, trends, and tough choices. Join the Ceres Whatsapp Group -> https://bit.ly/CERESWA Download your FREE copy of the Fish & Tips E-Book and boost your business today. Join the discussion on the Ceres Podcast...
#207 - From Derelict Diner to Highland Hero – The Story of The Real Food Cafe with Sarah Heward 21.03.2025 1:10:57
In this episode, Kelly Barnes sits down with Sarah Heward, the inspiring founder of The Real Food Cafe—an award-winning roadside diner, chippy, and cafe on Scotland's scenic A82. Sarah shares how she transformed a derelict Little Chef into a thriving business serving travellers, locals, and adventurers alike. From running a year-round operation in the Highlands to championing local sourcing and bu...
#206 - The Future of Fish & Chips: Value, Awards & Industry Challenges 13.03.2025 1:44:57
Is the fish and chip industry shifting its focus in the right direction? Stelios Theocharous is joined by industry leaders Mark Petrou, David Nicolaou, Kelly Barnes, and David Miller to discuss the Fish & Chip Awards, the importance of value over price, and whether Seafish is doing enough to support the sector. They also tackle the idea of standardised portion sizes, why positive messaging is cruc...
#205 - The Lee Family Recipe for Success in Fish & Chips 11.03.2025 1:29:23
How do you build a thriving fish and chip business that spans generations? In this episode, Mark Petrou sits down with Shane, John Henry, and Sonny Lee to explore their incredible journey in the fish and chip industry. From Shane's early days as a 14-year-old "spud boy" to growing a multi-shop empire, this conversation is packed with business lessons, digital marketing strategies, and the power of...
#204 – How Yarm Road Fish & Chips Won Takeaway of the Year 2025 05.03.2025 1:12:31
What does it take to run the UK's best fish and chip shop? In this episode of The Ceres Podcast , host Mark Petrou sits down with Will Burrell of Yarm Road Fish & Chips , fresh off winning Takeaway of the Year at the National Fish & Chip Awards 2025 . Will shares his journey—from growing up in a family-run chippy to taking the leap and opening his own shop. He reveals the key strategies be...
#203 - Lance Forman: The Smoked Salmon King on Business, Brexit & Battling Challenges 15.02.2025 1:20:05
What does it take to run a fourth-generation business while standing firm on tradition, politics, and economic challenges? Lance Forman, owner of H. Forman & Son, joins me to talk about the legacy of London's oldest smoked salmon producer, the farmed vs. wild salmon debate, Brexit's impact on business, and customer reactions to global events. A bold voice in both business and politics, Lance doesn...
#202 - Bobby Joyce on Frozen-at-Sea Fish, Rising Prices & Industry Survival 06.02.2025 1:42:48
In this Masterclass Interview , we sit down with Bobby Joyce from Smales to discuss the real impact of shrinking fish quotas, rising prices, and supply chain pressures on the fish & chip industry. Fish & chip shop owners are feeling the pressure— fish prices are rising, supply chains are tightening, and businesses are struggling to stay profitable. In this episode, Bobby Joyce , a leading e...
#201 - From Fish Fryers to Viral Fame: Pricing, Social Media & The Future of Fish & Chips with Antony Akathiotis 06.02.2025 2:01:47
In this episode of The Ceres Podcast , Stelios Theocharous sits down with Antony Akathiotis , owner of Merchants Fish Bar in Bewdley & Halesowen, for a no-holds-barred conversation about running a successful fish & chip shop in today's market. They dive into pricing strategies that too many shops are getting wrong , how to use smart calculations to protect profits , and why knowing your num...
#200 - Mark Petrou & Ryan Hughes – How Ryan Hughes Turned Struggle into Success 05.02.2025 1:25:16
Ryan Hughes went from washing dishes at 14 to running the UK's best fish & chip shop in 2024 . In this episode, he spills the secrets behind his rise, the game-changing moment during COVID-19, and how winning Fish & Chip Shop of the Year turned his business upside down (in the best way). Hard work, resilience, and a few surprises—don't miss this one! Join the Ceres Whatsapp Group -> https://bi...
#199 – Fish Prices, Supply & The Future of Fish & Chips with Gary Warner 04.02.2025 1:42:47
What's driving fish prices, and why should fish & chip shop owners be more concerned about supply than cost? In The Ceres Podcast Episode 199, Stelios and David Miller sit down with industry expert Gary Warner from Warners Fish Merchants for an unfiltered discussion on market volatility, fishing quotas, and the future of fish and chips. From debunking stockpiling myths to revealing how suppliers...
#198 - The £1bn Blow to Hospitality, Greggs' Sausage Roll Drama & The Future of Menus 30.01.2025 1:42:13
Stelios and David Nicolaou dive into the latest industry news with their signature mix of wit and wisdom. No topic is off-limits, from the £1bn National Insurance hike threatening hospitality businesses to Greggs' controversial sausage roll price increase. They also explore how menu simplification could be the key to survival in a cost-conscious market. Expect sharp insights, real-world advice, an...
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