The Cellar Door Podcast

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss CRM's, what they are and why they are an integral aspect of any wine business chasing success. Support the show

Send us Fan Mail YouTube launched in 2005, founded by three former PayPal employees—one of whom uploaded the platform’s first video, Me at the Zoo . Just a year later, Google acquired it for $1.65 billion. Today, YouTube is the world’s largest video platform, reaching 2.5 billion users every month and shaping how we consume content. While written media still holds value, there’s been a clear shift...

Send us Fan Mail Spain is a land steeped in tradition—rich in culture, history, and of course, wine. Few regions embody this legacy more than Rioja, with its age-old dedication to blending, oak maturation, and patience. But even in Rioja, time doesn’t stand still. The region now finds itself at a crossroads, reflecting on long-held practices and facing the challenge of adapting to a rapidly evolvi...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the tension between CSR, Milton Friedman, sustainability as a marketing tool and consumer skepticism. Support the show

Send us Fan Mail It was just before 3 p.m. on Monday, 23 September 2024, when the Lebanese town of Rayak received a warning: Israeli Defence Forces were preparing to strike Hezbollah positions within the town. For the people of Rayak—including winemaker Elias Malouf—there was little time to react. I recently sat down with Elias to hear what happened next. What unfolded is a story steeped in heartb...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the use of social media in the wine marketing landscape and how it can be implemented effectively as part of a larger market strategy.  Support the show

Send us Fan Mail I’ve always believed that there are powerful forces at work—forces beyond human comprehension—that somehow guide us through our actions and decisions. Two years ago, in Episode 19 of Season 2, I had the pleasure of speaking with Vince Anter, the creator and star of V is for Vino . If you haven’t already, do yourself a favor and check it out on YouTube or V is for Vino TV. You won’...

Send us Fan Mail Travel is the ultimate educator. Nothing replaces first-hand experience—being there, boots on the ground, engaging with the people, the land, and the story. When you walk the vineyards, talk with the makers, and stand among old vines, everything changes. It stops being academic—it becomes real. For the first time, I set foot on the hallowed hills of Clarendon , nestled in the high...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the concept of product placement and its relevance to brand growth  Support the show

Send us Fan Mail I have the fondest memories of sitting beside my dad on the couch, both of us completely captivated by the film Somm . It tells the story of four friends who take on one of the most grueling academic challenges in the world—the Master Sommelier exam, administered by the Court of Master Sommeliers. This film isn’t just about wine; it’s about the pursuit of excellence. It feels more...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the concept of reverse benchmarking and its relationship with brand growth  Support the show

Send us Fan Mail Matthew Deller MW is one of the most respected figures in Australian wine today. With a global career that spans New Zealand, the United States, and now Australia, Matthew has consistently held leadership roles that blend a passion for fine wine with sharp business acumen. Currently, he serves as CEO of Wirra Wirra and Ashton Hills—an exciting, focused portfolio with bold ambition...

Send us Fan Mail Earlier this year, I found myself on a guided tour of a winery as historic and captivating as it was charming and picturesque — and none of it by accident. Tucked away in the Victorian Highlands, in the storied town of Beechworth, just off Pennyweight Lane, sits Pennyweight Wines , a family-run gem helmed by the illustrious Morris family. I had the privilege of being shown around...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss how brands grow from a marketing perspective.  Support the show

Send us Fan Mail In 2024, a new world wine region caught my attention for a very particular reason. While many wine-producing countries were grappling with declining export values, South Africa bucked the trend — not just holding steady, but actually gaining in value. It reminded me of my conversation back in Episode 37 of Season 4, with Anthony Hamilton Russell, who spoke so passionately about So...

Send us Fan Mail Paul Mabray is one of the original tech pioneers in the wine industry. Though he grew up in Napa Valley, his early influences came not from vineyards or cellars, but from lines of code—his father teaching him programming instead of the finer points of swirling and sniffing. Despite this unconventional beginning, Paul eventually found himself selling wine across California, a path...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss meaningful identification of, and analysis, of consumers.  Support the show

Send us Fan Mail Many people I’ve spoken to have had an eventful start to 2025, but few have experienced as much change as Giles Cooke of Thistledown Wines. Recently, Thistledown parted ways with Alliance Wines—a bold move that, for Giles, felt like the right timing. A self-professed contrarian, he thrives on zigging while others zag, and the results often speak for themselves. Beyond his latest v...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the demystification of wine and whether its really a good idea from a marketing angle.  Support the show

Send us Fan Mail I first had the pleasure of meeting Travis Fuller nearly two and a half years ago when he shared the story of Kilikanoon and its deep connection to the magical Clare Valley. If you missed that conversation, you can find it in Season 1, Episode 30. Today, Travis returns with exciting updates—not only on Kilikanoon’s latest releases but also on the winery’s strategic focus on the Ch...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini Support the show

Send us Fan Mail Michael Juergens runs a global wine consultancy practice for one of the big four consulting firms. With all the talk around tariffs I tracked Michael down to get his perspective on what is going on in the USA. Michael brought his usual energy and colour to what was an insightful catchup!  Support the show

Send us Fan Mail Tom Donegan’s wine career is nothing short of dynamic. From working as a sommelier in Melbourne to studying wine in Adelaide, he’s built a deep understanding of the industry from multiple angles. As a founding member of Hudson Wine Brokers, he tackled the complexities of bringing Australian wine into the highly competitive U.S. market. Since returning to Australia, he’s led market...

Send us Fan Mail Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. This week Joe Fattorini shares his insights on innovation, what it is and what it may look like.  Support the show

Send us Fan Mail I still remember the moment a close friend handed me a bottle of 2017 Barbaresco—Fletcher. The name stopped me in my tracks. Barbaresco, one of the crown jewels of Italian wine, and spiritual homes of Nebbiolo. And Fletcher? It didn’t exactly scream Italian heritage. Curious, I started digging and soon uncovered the remarkable story of an Australian winemaker who had followed his...