Rich Keller

The Catalyst Effect with Rich Keller

Business EN ↓ 75 episodes

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury and Godiva. Throughout my career, I crafted identities, using just ‘One Word’, for some of the world’s most iconic brands such as Planters, Chips Ahoy!, Dentyne and Godiva to name a few. I now travel the country as a motivational speaker challenging people to craft their personal brands using just ‘One Word’. Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their ‘One...

Author

Rich Keller

Category

Business

Podcast website

therichkeller.com

Latest episode

Oct 24, 2025

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Episodes

Sam Panitch & Parker Yablon: Developing "ELEVATION NATION" utilizing their 'One Word' personal brands! 02.11.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Disney: What is this brand's 'One Word'? 30.10.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Nick Costelloe & Sean Casey: Developing "UNIVERSAL DIALECT" utilizing their 'One Word' personal brands! 26.10.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Notorious RBG: What is her 'One Word' personal brand? 22.10.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Dorcas Olatunji : What is her 'One Word' personal brand? 19.10.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE. Here are the 5 things you need to...

Doritos: Disrupting "SALTY SNACKS" using just 'One Word'! 16.10.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Daniel Botero : What is his 'One Word' personal brand? 13.10.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders, and college and high school trailblazers who have accepted my challenge discovered their 'One Word' personal brand, and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need...

S'well: What is this brand's 'One Word'? 09.10.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Rana Campbell : Developing "DREAMS IN DRIVE PODCAST" utilizing her 'One Word' personal brand! 06.10.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Apple: What is this brand's 'One Word'? 24.09.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Ben Bradbury: What is his 'One Word' personal brand? 24.09.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Peloton: What is this brand's 'One Word'? 21.09.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Dillon Galynsky & Leny Prog: Developing "HUSH" utilizing their 'One Word' personal brands! 14.09.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Snickers: Disrupting "CHOCOLATE BARS" using just 'One Word'! 07.09.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Deborah Olatunji: Landing a "COLLEGE ACCEPTANCE" utilizing her 'One Word' personal brand! 07.09.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders, and college and high school trailblazers who have accepted my challenge discovered their 'One Word' personal brand, and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need...

Volvo: What is this brand's 'One Word'? 03.09.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Jordan Gross: Developing "IMAGITIVETATION" utilizing his 'One Word' personal brand! 03.09.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Oreo: Disrupting "COOKIES" using just 'One Word'! 25.08.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Sophie Beren: Developing "THE CONVERSATIONALIST" utilizing her 'One Word' personal brand! 25.08.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

SPANX: Disrupting "APPAREL" using just 'One Word'! 18.08.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Bryan Wish: Developing "BW MISSIONS" utilizing his 'One Word' personal brand! 18.08.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Starbucks: Disrupting "COFFEE" using just 'One Word'! 17.08.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Justin Lafazan & Dylan Gambardella: Developing "NEXT GEN HQ" utilizing their 'One Word' personal brands! 17.08.2020

Episodes will include conversations with thought-leading entrepreneurs, emotionally intelligent business leaders and college and high school trailblazers who have accepted my challenge, discovered their 'One Word' personal brand and are sharing it with the world in ways that are helping them Stand-out Conquer Obstacles and Reach Excellence, in other words, SCORE.   Here are the 5 things you need t...

Godiva: Disrupting "PREMIUM CHOCOLATE" using just 'One Word'! 06.08.2020

I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word'...

Welcome: Why I'm launching The CATALYST Effect 29.06.2020

Rich Keller, the host of The Catalyst Effect, welcomes you to the show!

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