The Cassandra Britton Show

Join us as we kick off another 5 part of MINI SERIES - this time diving into Email Marketing. In this series I will be teaching you: the framework for highly converting emails, how to use email marketing to its fullest potential, copywriting mistakes to avoid, and how to grow your list and automate sales while you sleep using your EMAIL MARKETING systems.  If y'all can't tell, I kind of...

Bringing things back to my sports roots with a LEGEND in the football industry, a FEMALE legend that is. How it is that there are top players or athletes, that stand out above the other 99%? Even if they have the same preparations and techniques? Well, mixing discipline, hard work, and breaking the limiting beliefs can help you stand out in your industry! In this episode we will be talking with Dr...

Simply posting on social media, and waiting for the business to funnel in won’t work. Having great content is 1/2 of the social strategy, but the other half MOST businesses miss on social media. Whether you have 500 followers or 5000 followers, there are some simple strategies to follow that can ensure you’re turning them into raving fans and paid clients, regardless of the size of your account. ...

Have you ever caught yourself at the end of a working day, feeling that you didn't accomplish the tasks you had for that day? Nowadays, the massive amount of information we receive every single minute is there to help us to have better data for our activities, but if we are not aware of this vast ocean that we have in our hands we can end up lost inside that rabbit hole for hours. In this epi...

The dream for every business owner is that their products are sold before they invest in their production. This happens when your community trust so much in your brand, that everybody will decide to buy from you because they know already the quality they will receive... Listen to our conversation to learn some extra magic on how they did it. In this episode, we talked to Victoria Marshman, founder...

My first business started at 19 is in the beauty industry. I have since scaled this business to a 2000 sq ft storefront and training academy, with over 5000 permanent makeup applications completed and over 1500 brides. That being said, I have LOTS to share about growing a successful beauty business, and in this episode, I've brought my friend Violet Tarabay in to share her expertise as well....

Have you ever imagined getting paid just to tell stories? Well, believe it or not, telling a good story will transform your audience into clients and if it's an incredible story, they can turn into raving fans. Everybody loves stories, and if you can create big emotions, people will connect faster with you. Think about it, why do we enjoy movies so much, and often leave a movie feeling emotio...

Nowadays podcasts are one of the most appealing ways of communicating with your audience because they feel it as if they were having a conversation with you. If you are a business owner or have a brand, you have to pay close attention to what Jonny says about podcasting. He is a 1% Top Global Podcast Host &  Confidence and Elite Level Neuro Encoding Specialist, reaching the mark of a MILLION d...

In this Mini Branding Series, we have already talked about the importance of branding and marketing, and how they work together. Branding Positioning is necessary to the survival and growth of your business because IT'S the only difference between you and your competitors.    In today's episode, we will talk about how to make your brand ATTRACTIVE and how to be the number one-and-only op...

As entrepreneurs, we want to have everything in place perfectly, but sometimes, it can be overwhelming if we don't manage our time and energy properly. This leads to the well-known and not-so-friendly BURNOUT! Emily-Jane is here today with us to talk about how to keep on track when nothing seems to be working in our business. Learn in today's episode with this amazing Business & Alig...

If you still think branding is just your logo, colours and fonts...think again and listen up. It is time to start thinking about how to implement a proper Branding and Marketing strategy. Join me in today’s show, as I share inside my wheelhouse of expertise around the difference between branding and marketing, and how you can ensure they’re working TOGETHER for your business. Today’s episode is br...

It doesn't happen overnight, and it doesn't happen with 1 stream of income. They say the average millionaire has 6 forms of income. How many do you have? If you want level 10-results, you need to have a level 10 mindset.  From franchises to production companies, coaching businesses, real estate investments and MUCH more, Ammar Assad has reached a lot of things the majority of people aspi...

So you've started an online business, and you're ready to scale with an offer, but aren't sure exactly how to launch?  Ayla and I have both had wildly successful launches in our very first shot, and chat about what to do and not to do, during this episode. Ayla is an Instagram expert and shares her story with us on how she has helped other powerful women to build their empires using...

If you're a business owner, you're missing out on a huge opportunity if you're not on LINKEDIN. Simon Parsons is a LinkedIn Strategist, helping impactful coaches and business owners take their business to the next level using the power of LinkedIn.  Host of THE MINDSET HACKERS podcast, Simon is a weapon for destroying negative self-talk and becoming the business owner you were desti...

Did you know that most of us aren’t really living OUR lives, we are living someone else’s. During this episode, I walk you through 6 keys that will help you get your life back in alignment and start living your TRUE purpose.  Ready to take a journey with me to discover the life YOU are meant to live? I’m ready when you are. Today’s episode is brought to you by Business of the Week. This week’s Bus...

Did you know, you have 2.7seconds to capture your audience's attention before they decide if they are bored OR if they want to keep watching your content? 2.7seconds.  Think about how fast that is.  If your content isn’t performing, and you’re tired of wasting hours writing captions and creating designs that AREN’T PERFORMING, feeling like you’re missing a secret link, keep listening as I dis...

Are you spending hours on your social media accounts, you’ve downloaded freebies, you’ve watched hours of videos, and you just can’t seem to stand out and get your brand noticed? Well, luckily for you, today’s guest and myself specialize in helping business owners with this exact issue and today we’re going to be chatting about the thing you’re likely missing. Video strategy! Ready to learn how to...

Curious what it takes to start your own gig? Stuck in some type of corporate culture, and are curious about what is involved with having more financial freedom, or a passion project.  Doesn’t that sound like a dream?  Well, it doesn’t have to just be a dream.  The reality is most people dream of running their own gig, but will never do anything about it. In today’s episode, I’m going to share with...

Brandon is an entrepreneur who quit his 9-5 and moved to Mexico to live a life of freedom. When we talk about the entrepreneurial journey, all of us venturing into this life, because we want a life of freedom and Brandon has done it. Tune in to this episode, to learn how you can do the same. Follow Brandon on Instagram @coutocreates If you are ready to take full control of your business and be par...

Welcome to our first guided meditation/visualization practice.  Feeling overwhelmed? Business stress could take a hike?  We got you. Try this visualization practice each day for 21 days to truly release overwhelm in your life.  Each listen, you will experience a different release. Visualization is an imperative component of our mindset. We practice it on a regular basis.  Be in a quiet place and r...

From the moment they visit your website, until weeks after they finish their service, you can cultivate an experience that leaves them wanting more. Ready to level up your customer experience? Tune into this episode. Amanda Rose from Hyve Beauty is a customer experience expert! Sharing top tips and insights to building raving fans out of your customers. Enjoy this episode? Do us a favour and click...

Empowered, spiritual, professional, and a savage woman in the beauty industry,  join me in this deep discussion with Maria Michelle Lee who starts the conversations you're too scared to have about women of color and diversity in the beauty industry. Follow our NEW Insta: @the.business.savage Follow Maria @heymariamichellelee Ready to take full control of your business? Doors to Business Savag...

How strong is your marketing strategy?  Do you rely only on social media? Do you want to know why you can't rely on 1 form of marketing? Today’s episode is going to challenge you to reflect on your marketing strategy for your business and ensure you are diversifying it and not putting all of your eggs in one basket. Learn also about the rule of seven and the types of marketing you can start u...

We get caught up in the hustle and the bustle and the grind grind grind. We want to move forward so badly, we don’t want to pause and take time to reflect. I want to think about moving forward, and planning out my week and all of the things I need to do to get me where I need to be, not wasting time thinking about the past. Right? Trust me, I get it, I USED to think that way.  How are we supposed...

It's a love hate relationship. Setting yourself up for success, staying on trends, ensuring your growing, how to attract not chase and maximizing your reach all using social media. Social has it's tricks that can only be beaten professionally, with an expert, someone who is in there every single day. Someone who knows what is working, what's not, and even how to hop in the new trend...