The Casino Business Podcast

In this episode of Casino Innovators, we dive into the dynamic world where music meets marketing with Nathan Green, CEO and co-founder of New Level Radio. Specializing in customized music, messaging, and marketing for the gaming and hospitality industry, New Level Radio helps casinos curate a specialized atmosphere from their playlists and promotions. Nathan shares how he started the company, why...

Inventor of Double 4 More Blackjack,  Zach Brownson , joins URComped CEO,  Craig Shacklett , for our Casino Innovators Interview Series to talk about their new table game, which won 2025 Best New Table Game of the Year! In this engaging conversation, they explore the journey from concept to casino floor, diving into the inspiration behind  Double 4 More Blackjack , the rigorous testing and mathema...

In this interview,  Jim Sulima , Director of Player Development at  Rocky Gap Casino Resort , discusses with  URComped  CEO,  Craig Shacklett , the strategies and best practices for fostering meaningful connections with players, from crafting the right pitch for new guests to ensuring effective follow-up cadences. We'll explore the nuances of communication, including topics to avoid, handling play...

Nick Ippolito , Player Development Mentor AKA "The Host Whisperer," has returned from the Philippines' Solaire Resorts with some incredible insights on this international casino's operation and their exceeding example in customer service. Ippolito digs into the delicate balance of player development sales tactics, the world of VIP casino salons, and the differences of casino operations in the Phil...

In the fast-growing world of iGaming and sports betting, VIP hosting is now a major component. In this interview we discuss the importance of building relationships in a virtual environment, how it differs from traditional player development, the unique ways hosts can enhance the player experience, and more. Jim Sulima, Director of Player Development at Rocky Gap Casino Resort, discusses with URCo...

When it comes to standing out in the competitive Las Vegas market, Ellis Island Casino has built a reputation for its strong customer connections, creative promotions, and a commitment to evolving with the needs of its guests. As a family-owned casino, Ellis Island brings a unique approach to hospitality, offering a more personal and engaging experience that keeps customers coming back. In this in...

In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the  @Bluffinbob  Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby's life before launching Bluffin Bob to the strategies that have fueled the channel's rapid growth, they cover it all—including the challenges of filming in casinos,...

In this exciting interview, URComped CEO, Craig Shacklett sits down with Bobby Rivas, the creative force behind the  @Bluffinbob  Channel, to dive into the journey of one of the most exciting gambling content creators today. From Bobby's life before launching Bluffin Bob to the strategies that have fueled the channel's rapid growth, they cover it all—including the challenges of filming in casinos,...

In today's fast-paced digital landscape, staying ahead of the competition requires innovative marketing strategies that captivate audiences and drive real results. In this educational interview, Anthony Chiaravallo, CEO of Vallo Medio, dives deep into the world of cutting-edge advertising techniques with URComped CEO, Craig Shacklett. From unlocking social media success through creative ad strateg...

Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. "Many potential guests don't even know what you have to offer," Justin Shank states in his recent article on Tribal Gaming and Hospitality. In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, "Keys to Engaging Loc...

The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will...

URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: www.youtube.com/@SCSlots Watch full video: https://youtu.be/SJI7Sgl0ovQ Learn more: Learn more: https://trio360.vip/the-rise-of-casino-influencers-sc-slots-video/ In this Influencer Int...

URComped's Customer Success Manager, Berkeley Adams, interviewed Sam and Chris from 'SC Slots' and learned how their successful YouTube channel originated from their daughters' idea... Check out Sam and Chris here: www.youtube.com/@SCSlots Watch full video: https://youtu.be/SJI7Sgl0ovQ Learn more: Learn more: https://trio360.vip/the-rise-of-casino-influencers-sc-slots-video/ In this Influencer Int...

URComped's Customer Success Manager, Berkeley Adams, interviewed Jessica and Rob from 'Las Vegas Slots' and learned how their move across the country flourished into a family business. Check out Las Vegas Slots here: www.youtube.com/@UCLeI-qwkR9NtXKXsSdE8T0Q Learn more:  https://trio360.vip/the-rise-of-casino-influencers-las-vegas-slots-video/ In this Influencer Interview Series: Slots, Table Game...

URComped's Customer Success Manager, Berkeley Adams, interviewed Rich and Jazzy from 'a RICH and JAZZY life' to learn how their story went from vlogging to capture memories to community cruising and receiving brand deals. Check out Rich and Jazzy here: www.youtube.com/  @aRICHandJAZZYLife    Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-a-rich-and-jazzy-life-v...

Casino marketing through storytelling is a strategic process. Training for Winners CEO, Gary Hernbroth, explains to URComped CEO, Craig Shacklett,, how understanding your customers and effectively communicating with them is crucial. Hernbroth echoes his book, "Twist the Familiar," on how to create a business plan for individuals seeking success. Topics Discussed: - Seeing the sale through the cust...

Chalkline addresses a common casino issue—lack of player data—by using sports-based Predictive Freeplay games. CEO of Chalkline Sports, Daniel Kustelski, explains how Chalkline collects provides valuable player data to casinos, drives new trips, and more in this interview with Craig Shacklett, URComped CEO. Watch full video and learn more: https://trio360.vip/casino-innovators-chalkline-on-predict...

How long do you have with a customer to grab their attention and make an impact? Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains to URComped CEO, Craig Shacklett, how to make the most of your relationship with a customer. This topic alongside telemarketing in the casino industry, transparency, negotiating, and much more is discussed in today's Cocktails at the Tangiers....

Imagine inventing something that shapes the future of an ENTIRE industry. Craig Shacklett, URComped CEO, interviews AGA's Gaming Hall of Famer, John Acres, Founder of Acres, to explore his remarkable journey in the casino industry. John began his groundbreaking career in the 70s and has since become a major innovator, holding over 250 patents. He founded multiple successful companies, including Ac...

URComped CEO, Craig Shacklett, interviews "BD Slots and the Mrs. of BD Slots" to learn more about how the channel got started and to dive into the burgeoning field of influencer marketing within the casino industry. Check out BD Slots here:      / @bdslots     Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-bd-slots-interview-video/  In this Influencer Interview...

URComped CEO, Craig Shacklett, interviews Jon Deli, NJ Slot Guy, to dive into the burgeoning field of influencer marketing within the casino industry. Check out NJ Slot Guy here: https://www.youtube.com/@NJslotguy Watch full video and learn more: https://trio360.vip/the-rise-of-casino-influencers-nj-slot-guy-interview-video/ In this Influencer Interview Series: Slots, Table Games, and Video Poker...

Have you ever strolled through a casino and thought, "Who invented all these games?" or "How did they create this?" We have the answers! URComped CEO, Craig Shacklett, interviews Domenico Pastia, SVP of Global Product for IGT. Together, they explore the creation of slot machines, the origin of ideas, provide a demo of IGT's latest release, "Tiger and Dragon," and more.  Topics discussed - How do g...

Following a controversial comment about removing freeplay, Nick Ippolito, Player Development Mentor AKA "The Host Whisperer," explains his reasoning to URComped CEO, Craig Shacklett. Not only is Freeplay on the burner, but Nick also questions other PD systems, comps, host actions and more! Topics Discussed: Eliminate comp buckets and points When should casinos use freeplay What could replace Freep...

Agua Caliente Resort Casino Spa Rancho Mirage epitomizes luxury with its 16-story building, boasting 340 lavish rooms and suites equipped with top-notch amenities. Agua Caliente Rancho Mirage boasts a sprawling 77,000-square-foot casino floor, renowned for its top-notch slots and table games.   In this interview with Tom Bonanne, VP of Player Development at Agua Caliente Resort Casinos, and URComp...

Back in high demand, Nick Ippolito Player Development Mentor AKA "The Host Whisperer," discusses with URComped CEO, Craig Shacklett, how to build a casino player development program from the ground up. Stemming from a YouTube comment, this interview tackles important data metrics to consider when building a PD program, using that data to structure PD, and more! Topics Discussed:  Using results ver...