OptSpot
The Car Wash Growth Playbook Powered by OptSpot
Tired of throwing money at marketing tactics that don't work? Ready to stop playing the hope-and-pray game and start building a predictable growth machine? Welcome to 10-minute episodes packed with battle-tested strategies from helping over 2000 car washes across North America become customer-generating, revenue-growing machines.
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Episodes
#27 | The Fundraising Tool that Grows Your Car Wash 09.08.2022 22:22
Most people think that you have to choose between raising money for a good cause or growing your business. But that's not true! With OptSpot's fundraising tool, you can do both! In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how you can use fundraising to partner with local organizations to help them raise funds AND grow your car wash at the same time. Schedu...
#26 | The ONE THING every business needs to do in order to keep growing during a recession 28.07.2022 15:31
Down market, market correction, recession? Whatever we're calling it, it sucks... unless you're doing the right things to grow your business. You might think only certain types of businesses grow stronger during a recession... and you're right... it's the type of businesses that are doing the RIGHT things to set themselves up for success. In this episode of The Cheers to Freedom Podca...
#25 | How to Get 2000 Members Before Your Car Wash Business Open 13.07.2022 23:36
Car washes can be very successful businesses but only if you have the right Go To Market strategy. In this episode, Levi and Josh discuss how to get 2000 pre-registered Wash Club members before you open your doors. Dive even deeper into this strategy at the OptSpot Freedom Summit. Registration is now open to OptSpot Customers! Register at www.optspot.com/freedom-summit !
#24 | Is this ONE WORD killing your car wash's membership sales? 29.06.2022 11:38
When it comes to your business, words matter. There's one word the car wash industry uses more than any other word, and it might be killing your membership sales. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why car washes might want to stop using this one word and replace it with something your customer will start paying attention to.
#23 | The 1 thing I thought would ruin OptSpot (and why it matters for your business) 22.06.2022 7:21
When I (Josh) first met Levi and Jeremy at OptSpot, I knew they were running a successful business. BUT, there was one thing I thought they were doing that would ruin them down the road. Listen to find out what that was and why my perspective has changed.
#22 | 5 QR Code Uses That Will Grow Your Car Wash 15.06.2022 24:05
As we head into uncertain economic waters, businesses need to find new and innovative ways to engage customers . The QR code has made a comeback in recent years, but not many people are using it in unique or creative ways. In this episode of the Cheers to Freedom Podcast, Levi and Josh discuss 5 ways a simple QR code can make your car wash money . To sign up for OptSpot or to watch a demo and spea...
#21 | Father's Day Promo Ideas for Your Car Wash 16.05.2022 22:31
Levi and Josh recap the ICA Car Wash Show in Nashville, TN, including their dinner with Donald Miller. Plus we offer some great Father's Day promo ideas to increase your text club opt-ins and partner with the local community!
#20 | How to Recession Proof Your Car Wash Business 08.05.2022 16:51
These days it seems like the economy is always headed into uncertain waters that can have major impacts on your business. Levi and Josh discuss practical ways you can make your car wash business "recession proof".
#19 | The Secret Society of Success: Interview with former StoryBrand COO, Tim Schurrer 18.04.2022 33:39
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the t...
#18 | Can your car wash avoid the "Great Resignation"? 11.04.2022 43:32
The current economy has emboldened the work force and put new demands on business owners all over the country. It's important you understand what the demands are, how you can leverage them to grow your business, and hire and retain quality employees that you can influence for the future. In the episode of The Cheers to Freedom Podcast, Levi and Josh talk with Jason Wilkie from Magis W...
#17 | Here's why your customers aren't interested in buying your services 04.04.2022 21:42
There's a reason why people buy things. There's something specific they want. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the final section of the StoryBrand framework... Results. Text CHEERS to 411365 and never miss an episode again!
#16 | How to get your customers to take the action you want them to take 28.03.2022 21:40
People tend to take action only when they're told to take action. That's why your customers need you to give them a clear call to action in order to do business with you. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why your business may be leaving tons of money on the table if you do not have a clear call to action... and what you can do about it. Text CHEERS to...
#15 | The Guide always has a plan to help the Hero 21.03.2022 25:13
When your customers choose to do business with you, they're taking a risk. A great company lessens that risk, and builds trust with their customer, when they give the customer a simple and clear plan to do business with them. This helps the customer understand you know exactly how to help them get what they want. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the 4th...
#14 | Why Playing The Guide Builds Customer Trust 14.03.2022 27:41
Your customers aren't looking for another hero in their story. They're looking for a guide that will help them win the day. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the third part of the StoryBrand, 7-Part Framework: How to play the GUIDE and not the HERO in your customer's story. There are two ingredients to this part of the framework, and to miss one...
#13 | The secret ingredient to separate your business from your competition 08.03.2022 26:36
In the second part of the StoryBrand framework, you want to talk about solving your customer's problem... but your customer isn't looking for a solution to their external problem... they're looking for something more than that. In this episode of Cheers to Freedom, Levi and Josh discuss how to communicate to your customers that make them want to buy from your business instead of your...
#12 | Grow your brand by creating a sense of desire in your customer 28.02.2022 26:21
In this episode, we're going to talk about how you can grow your brand by speaking directly to your customer and defining what they want. The first part of the StoryBrand 7-part framework. Take a car wash as an example. Most people think that all a car wash does is clean cars - but that's not really true. A good car wash will define who their customer is and speak directly to them. In...
#11 | The #1 Way to Craft an Irresistible Brand Story 21.02.2022 25:11
Most business owners don't know how to craft a story that sells. That's why they're struggling to build their brands and grow their businesses. In this episode of the Cheers to Freedom Podcast, you'll learn the simple framework successful brand are using that you should use too if you want to see your business grow faster than ever before.
#10 | The secrets to hiring and retaining great employees (Interview with John Sproul, Director of Training & Development at Camel Express Car Wash) 07.02.2022 40:22
During the great resignation, many businesses are struggling to not only hire great employees but also retain them. In this interview, John Sproul, Director of Training & Development at Camel Express Car Wash, discusses the SECRET SAUCE to their success of staffing their car wash locations with first-class employees, keeping those employees for years, and building a business and culture that v...
#9 | How To Create A Website That Will Make You Money - Using The StoryBrand Framework 24.01.2022 44:29
Businesses are spending enormous amounts of money on websites, but they aren't seeing the results they expect to see. In this episode, Levi and Josh discuss building a website that engages your customers and makes them WANT to do business with you. Because Josh is one of the original StoryBrand Certified Guides, this episode takes a deeper dive into the framework and how to implement it on your we...
#8 | How to develop people to move your business forward 17.01.2022 27:11
Part of owning and operating a business is developing people. But how do you do it? And why is it so important? Justin Salisbury, CEO of Leadership Worth Following and COO of Breeze Thru Car Wash, joins Levi and Josh to discuss what LWF offers when it comes to developing owners and leaders in the Car Wash Industry, as well as best practices for developing your own team. To find out more about LWF,...
#7 | The TRUTH about the future of short codes and text marketing 10.01.2022 22:30
There are a lot of rumors and myths floating around about the future of short codes and how this will affect text marketing campaigns. OptSpot COO, Jeremy Renken joins Levi and Josh to uncover the truth and what you need to know if you use text marketing.
#6 | OptSpot's Top 10 List for 2022 03.01.2022 24:29
It's a new year and we want to share our top 10 list of things business owners can do to make 2022 the best year yet! OptSpot Chief Operating Officer, Jeremy Renken, joins Levi and Josh for the first Cheers to Freedom episode of 2022! Text CHEERS to 411365 to get this list sent to your phone.
#5 | The five things that build the business and life you love 27.12.2021 12:23
Cheers to Freedom started with the idea that business owners don't have to feel trapped in their business. They can actually build the life and freedom they love. In this episode, Levi and Josh discuss the five things your business needs to do so you can build a business that gives you the freedom you deserve.
#4 | Why you should be exchanging data with your customers 20.12.2021 21:52
The interaction you have with your customers on-site should not be the only engagement you have with them. In this episode, Levi and Josh discuss why you should ENGAGE then EXCHANGE with your customers so you can build a relationship of trust.
#3 | How a great reputation management strategy can turn angry customers into raving fans 13.12.2021 28:52
Reputation management is often one of those subjects business owners don't like to talk about. It's a frustrating and sore topic. But it doesn't have to be. Your online reviews, even the negative ones, can be a great opportunity to turn customers into raving fans. Levi and Josh discuss why this is important and share practical tips to create a great reputation management strategy.
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