The Captain Coder Podcast

Working with clients one on one can be tough. Does this situation sound familiar to you? You’re maxed out. You’re not making the money you thought you would and you’re not necessarily getting the freedom you pictured when you started your business either. Is there any hope for that to be better? One of the best things you can do for yourself and your business’s growth is to do something I honestly...

Ready to upgrade your DIY website to one someone else builds for you? Hiring a web designer can be great because you no longer have to worry about making those updates yourself and you can finally get a website you’re proud of. But how do you pick the right web designer from the seemingly endless supply of them on the internet? I put together 6 vital questions you should ask any web design agency...

Why did you start your business? Have you ever stopped to write this out - or even fully flesh out your answer? And no, the answer probably isn’t for more money, flexibility, and freedom, because let’s be real - it can take years to get to that point in your business. Today, I’m going to take you through why discovering your why can be one of the most powerful investments you can make in your own...

When you build a website, especially when you spend money to have a website professionally built, you want it to last. You don't want to spend thousands of dollars just to turn around and spend the money again in just a couple of years and do it all over again.  In today's episode, you'll learn how to future-proof your website by using the best platform you can possibly use for that...

Running paid ads through Google, Facebook, and other online platforms can help you accelerate your marketing and leads generation. Paid ads on digital platforms can feel pretty overwhelming and unless you set up everything correctly, can end up costing you more money than they should or need to. But here's the secret - you can do everything on your ads to optimize them, set up everything the...

I did it! I took my week remote and the time away from my standard day to day. I feel like my week disconnected from my norm was 100% effective. But did I actually hit the goals of everything I planned? Listen in to see how I improved my boundaries, created better habits, and got my business groove back.

Tell me - do you actually treat your business the way you should? Focusing on your business's growth and health should be your number one priority, but when you're a service provider, you're often getting caught up in your clients' businesses instead. These last few weeks especially have been a doozy for me. I have goals and visions that I want to enact in my business, but I do...

Where are your warmest leads coming from? They’re coming from Google! When someone is searching for your services through Google, they’re actively looking for a solution to their problems. They want to find someone just like you. Is your website optimized to be included in those search results? In today’s episode, get my 5 best tips to improve your ranking on Google. Mentioned Resources: WPEngine...

By not making your online content accessible, you're excluding 25% of the population in the U.S. alone.⁠ ⁠ Today's episode of The Captain Coder podcast is incredibly special to me. I have one of my best friends from college on to talk about her journey with the disability community and how she's learned how important it is to make the Internet accessible. ⁠ ⁠ Fair warning - this is...

Can you be a business owner and be an introvert? When you think of famous entrepreneurs, you might think they’re all extroverts. They have no problems talking to people, going out and selling their products and services, and getting to know more people who can push their business forward. But I promise you, you don’t have to be an extrovert to succeed in business. In fact, some hugely successful e...

When you first started your service business, you were mostly worried about getting clients and keeping your costs low. Right? One of the great things about starting a done-for-you service business is that you can start your own business with little to no overhead. Keeping costs low and business simple often means a lot of business owners start with creating social media accounts and don’t priorit...

Has your business stagnated? Do you feel like you’ve gotten to a certain point where you just don’t know how to grow your business? You probably have great ideas for your business, but without the right systems in place, they remain just ideas. If you want to start scaling your business without the overwhelm, let me introduce you to my own secret weapon - Erin Taylor of Lunimae Strategies. In this...

One in four adults in the US have some sort of disability and control $500 billion in disposable income. Does your online content reach them - at all? Chances are, there are some tweaks you need to make to the content you’re creating on social media and within your website to be inclusive to everyone. Ensuring your digital content is inclusive is also called digital accessibility. In today’s episo...

Your ideal customer lives on Google. In fact, that’s where they’re at when they’re the most ready to buy. The most ready to sign up for a discovery call or even a service directly. How do you capture the attention of your dream customers when they’re on Google searching for someone to help them? You know you’d be the perfect fit, but how do you even get your foot in that SEO door? In today’s episo...

Stop creating content no one reads or listens to. If you consistently put out content but feel like it falls on deaf ears - well, it probably is. You can’t get consistent leads and revenue when you talk to no one, so start attracting your ideal customer now! How do you do that? By speaking their lingo - not your own technical jargon. In today’s podcast, learn how you can go from 0 downloads to a l...

Do you provide high ticket offers? As a coach or consultant, you know that you need to get people on the phone (or a video call) in order to turn that lead into a sale. Filling up your calendar with discovery calls can be the key to exploding your online business. It’s the best way to introduce someone to your business, build a relationship with your leads, and make sure you’re the right fit to he...

Has your business run comfortably on referrals but now those leads are starting to dry up? You can’t capture leads when they don’t have anywhere to go and learn more about you and your business - in a single easy place. They don’t want to hunt for that information through your Instagram feed. When you run your business online, your business needs a home online. This week, I’m going to teach you ex...

Does your ideal customer visit your website and yet do nothing once they’ve landed there? I’m talking - don't fill out a single form, schedule a call, or even make it off of your homepage. If you feel like your website does nothing for your business, it’s because you’re not actually telling the people who visit your website how to work with you. Today, we’re going to learn the strategies that...

Have you been banging your head against your desk wondering how to charge for a website? After all, customers don't see the value, right? In our world, we're often feeling like we're fighting for the lowest bid and yet we know that that is not the way to build a profitable business. You know the customer, you understand what they need, and you know you can help them, but we often ge...

Have you been wanting to add new habits to your daily routine and you're just absolutely struggling? I've always been a routine person. I've been taking daily asthma medications since I was 16 and if I don't follow the same basic routine every day, I might forget to take that medication. But even though I like routines, adding new habits that I know will help me can be hard. Cr...

Have you been running your web design business for a while, but you don't know why your customers don't stick with you for years after years? A lot of businesses seek out a new company when it's time to redo their website right? It doesn't have to be that way! You can delight your customers to a point that they'll be unable to imagine going anywhere else. When they need th...

Ready to make creating your marketing content feel like a breeze? There is a way to make it all easier, I swear! Last week, we broke down your other options for digital marketing beyond social media . In today’s episode, I’m going to walk you through how to put that plan into action the easiest way possible by batching your content and breaking it up into multiple pieces. There’s no reason for you...

Don't miss the freebie! Today, we're going to step away from talking about helping clients and focus on building your own website agency. You do your own marketing right? You're working hard to find new clients, attract people to you, and land those high-dollar clients. While you might be going to job boards or answering RFPs, I know a lot of agency owners will work on building up t...

Growing a business is hard. Growing a web design and development business can be a special kind of difficult. Want to know a shortcut to improving your marketing's effectiveness, increasing your leads, and getting a better connection up front with your prospects? Inject some humanity into your marketing! I know, this sounds a bit crazy. You're selling a service to a business, right? Yes,...

Have you ever wondered what it might be like to be a woman in tech? It was International Women's Day yesterday, March 8, so I thought it would be the perfect time to share my experiences. When I first started to learn to code, it was 2000, I was 13, and most people were still using Yahoo instead of Google. I've always been self-taught, so my experiences in tech don't come from class...