Campaign
The Campaign Podcast
Campaign's weekly award-winning podcast interrogates and analyses the biggest stories, campaigns and important issues in UK advertising, marketing and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.
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Episodes
25: The state of podcast advertising and why Dentsu is merging iProspect with Vizeum 08.10.2020 54:00
It's a podcast episode about podcasts! On the show this week is Acast UK + ROW MD Georgina Holt, who has joined the leading podcast company from publisher-land and TBWA\London chief strategy officer Anna Vogt who has launched The Rebuilders podcast as a side hustle. Strategy and tips galore for marketers and content creators. This episode was hosted by Omar Oakes and edited by Ben Londesbrough at...
24: Instagram turns 10 and Byron Sharp's Covid marketing warnings 01.10.2020 49:03
It's a double-header of ten-year anniversaries this week. Omar and Jeremy discuss Byron Sharp's recent Campaign interview , in which he criticised the "embarrassing arrogance" of marketers that would think people were interested in what they had to say about the coronavirus. Sharp's seminal marketing text How Brands Grow was published in 2010. Sarah Frier, the Bloomberg News reporter, wrote the b...
23: Graduates attempt to beat the hiring freeze and ITV's anti-racism ad 25.09.2020 51:31
Campaign journalists Gurjit and Jeremy discuss ITV's recent anti-racism ad that was in support of dance group diversity. The ad received praise following complaints about the group's recent Black Lives Matter performance on Britain’s Got Talent (the complaints were later dismissed by Ofcom). They also unpick London mayoral candidate Shaun Bailey's call to allow sponsorship deals for tube stations...
22: Rival Saatchi agencies' secret talks and tackling discrimination in ads casting 17.09.2020 56:24
This week sees Campaign launch its September issue. Omar is joined by Gideon Spanier and Jeremy Lee to explore some of the stories in the new issue, including a scoop on secret talks to merge Saatchi & Saatchi and M&C Saatchi. Then Brittaney Kiefer discusses discrimination in casting in the advertising industry, with guests Alex Bennett Grant from We Are Pi and Jody Furlong from The Eye Casting. T...
21: Ageism row in adland and marketers open up about Covid struggles 10.09.2020 44:51
Omar and Jeremy both have new jobs at Campaign and discuss what this means, before delving deeper into some of the the biggest stories in advertising and marketing this week. There is also a taster of what's going on at Campaign360, this week's virtual conference, where brands including Just Eat, Patagonia and Bacardi discuss how they have had to adapt messaging and strategy during the Covid-19 pa...
20: Rethinking the events industry for the coronavirus age 27.08.2020 35:38
Fayola Douglas, experiences editor at Campaign, is joined by Peter Heath, Managing Director of PLASA, and Helen Hanson, Founder of HEL's, an immersive events and brand experiences agency. They discuss the events industry and what needs to be done to save it, including the recent #lightitinred campaign that saw buildings illuminated across the country. The coronavirus pandemic essentially brought t...
19: The future of account management 13.08.2020 40:43
Simon Gwynn is joined by Caroline Foster Kenny, global chief client officer at Wunderman Thompson, Ed Palmer, managing director at St Luke’s, and co-chair of the IPA Client Relationship Group, and Ben Caulfield, head of mothering at Mother, to talk about the new IPA report on The Future of Account Management. This podcast aims to find out whether there really is a crisis for the discipline and if...
18: Bodyform, Viagra and breaking taboos about sex and bodies 06.08.2020 31:57
This week on the Campaign podcast we’re discussing topics that we don’t often talk about: wombs, vulvas, sex, intimacy, and erectile dysfunction. Two recent ads, Bodyform’s “Womb stories” and Viagra’s “Love story”, explored these often taboo topics. They also both earned a Campaign Pick of the Week. Nadja Lossgott and Nick Hulley, executive creative directors of AMV BBDO, made Bodyform’s “Womb s...
17: Adland bullying; confronting the 'last taboo' 30.07.2020 44:34
Sue Higgs recently wrote a powerful piece discussing her experiences of bullying at a previous agency that affected her mental health. She joins the Gunnercooke employment lawyer Shilpen Savani to discuss what the ad industry needs to do to confront this ‘last taboo’. Also on the podcast, Campaign news editor Gurjit Degin talks about the week’s big issues, including the government's new health str...
16: Google and Facebook dominance leads to costlier and less effective ads 20.07.2020 43:12
Running order: 1:50 - unpacking the CMA report with Nick and Joanna 9:48 - implications for the online display market 12:09 - should advertisers care? 17:35 - the break-up of Google and Facebook? 27:20 - how media agencies think 38:30 - closing thoughts Get in touch with us: Email Omar or Ben with questions or ideas for future episodes: omar.oakes@haymarket.com , ben.londesbrough@haymarket.com Fo...
15: Facebook's boycott, virtual Cannes, and David Jones's warnings for adland and Zuckerberg 25.06.2020 56:20
Running order: 2.30: Advertisers boycott Facebook over racist content policies - will things be different this time? 6.00: Cinemas are reopening but how will the sector adapt? 10.30: Cannes Lions goes virtual 15.00: David Jones interview 47.00: Ads review - featuring Moneysupermarket.com , Lawn Tennis Association and Dacia Links to stories we talked about: How much power do brands have to change...
14: What 'action' should look like for tackling racism in our industry 11.06.2020 50:57
+ Read the open letter: "Advertising leaders commit to actions not words" + Read Shanice Mears' response: "A response to adland: thank you, but no thank you" + "BAME representation drops at UK agencies, IPA Census reveals" (April 2020) Get in touch with us: Email Omar with questions or ideas for future episodes: omar.oakes@haymarket.com Follow us on Twitter: @CampaignMag Follow us on Instagram: Ca...
13: NCA's Halifax coup, causes for optimism, and GroupM's Brian Wieser on global marketing trends 04.06.2020 53:53
Running order: 1.15: How New Commercial Arts pinched Halifax from founders’ former agency Adam&Eve/DDB 5.10: Regarding Howard and other Halifax classic ads 8.05: Why Walkers has split with AMV BBDO after 22 years 11.00: What’s happening at BBH amid Jon Peppiatt’s departure 13.20: Industry numbers show green shoots of optimism 15.33: Brian Wieser interview: global media and marketing trends since t...
12: How pitching for ad accounts may never be the same again 29.05.2020 47:03
Running order: 2.07: How are advertising companies planning to ask staff to return to offices? 6.00: What’s in store for agency startup New Commercial Arts (watch Claire Beale's interview here ) 12.45: Agencies standing up to ‘bullying’ clients 15.40: Victoria Fox and Duncan Wood discuss how brands are running online pitch meetings 38.09: Ads - featuring BBC, HSBC, KFC and TikTok (watch these ads...
11: Covid-19 mixed messages, agencies' post-pandemic futures, and the programmatic puzzle 14.05.2020 44:38
Running order: 1.30: Is the government's new 'Stay Alert' messaging effective? 6.10: How agencies are planning to return to whatever 'normal' is 10.50: Why did Omnicom merge Rapp and Proximity ? 14.20: ISBA and PwC discuss their remarkable programmatic report 34.05: Ads - featuring British Gas , Just Eat and Durex Get in touch with us Email Omar with questions or ideas for making the podcast bette...
10: Inside the Campaign Experience Awards 01.05.2020 24:43
Running order: 1.09: How to run an awards competition during lockdown times 3.00 The game changers: Samsung’s world-first vertical gig; Wimbledon tennis' "1980 rematch"; and Airbnb’s night at the Louvre. 5.18 Agency of the year: why did XYZ win? 11.30 What the winners tell us about the future of brand experiences 19.30 Stand-out activations from the last year This episode was recorded and edited...
9: School Reports 2020 17.04.2020 28:12
This episode was recorded and edited by James Everett at No.8 . Running order: 5.15: Publicis Groupe and Omnicom announce UK job reductions and pay cuts - will WPP follow? 9.45: How we write the School Reports and why they matter 15.08: Which creative and media agencies stood out? 24.10: How we’re comparing agencies when marketing disciplines are blurring Get in touch with us Email Omar with ques...
8: Pandemic crisis latest and how the radio sector is adapting 02.04.2020 46:05
This episode was recorded by No.8 and edited by Martha Llewellyn at Campaign . Running order: 1.45: The government’s comms response 5.55: How the radio sector is coping and adapting during the crisis 14.45: Interview with Advertising Association chief executive Stephen Woodford 28.38: What smaller businesses need right now and what banks should do 34.30: Will Cannes Lions actually happen this year...
7: What now for live-events marketing? 25.03.2020 34:32
The Campaign team reflects on major coronavirus stories affecting the advertising industry. We also take a closer look at how the crisis is impacting experiential marketing. Omar Oakes is joined by Campaign 's Yasmin Arrigo, Fayola Douglas and Jeremy Lee. This episode was recorded by Ben Londesbrough and edited by Martha Llewellyn. Running order: 4.00: Reaction to UK in lockdown, ad industry busi...
6: The 'working from home' special 19.03.2020 44:52
Running order: Part 1: How Campaign is adjusting to the WFH revolution (01.10) Part 1a: How the coronavirus pandemic compares to the financial crisis (08.30) Part 1b: How Lucky Generals and Atomic are going above and beyond in difficult times (12.00) Part 2: Rania Robinson on how production companies are adapting to the crisis (16.20) Part 3: Marc Nohr on flexible working, deep thinking and why...
5: Agency of the Year special 12.03.2020 31:17
This week's episode was recorded at Campaign HQ and edited by Martha Llewellyn at Campaign . Hosted on Acast. See acast.com/privacy for more information.
4: Are brands getting it wrong over International Women's Day? 05.03.2020 46:27
Part 1: Weapons of IWD (3:39) Part 2: Why Omniwomen are choosing celebrating female stereotypes (13.14) Part 3: How Mr President has moved to fully flexible working (23.16) Part 4: TikTok's UK popularity soars; should magazines have mental health warnings? (32.50) Part 5: Ad chat, featuring Marmite, Three and BT (38.03) This week's episode was recorded at No.8 in London's Soho and edited by Ben Lo...
3: Burger King bets on mind over mouldy matter 27.02.2020 40:50
Running order: 4.00 Was Burger King right to show how its burgers turn mouldy in its ads? 14.10 Why ad agencies are struggling with flexible working. 25.55 Marketing highlights this week: KFC, Coca-Cola. This week's episode was recorded at No.8 in London's Soho and edited by Martha Llewellyn at Campaign. All the ads we've mentioned can be found at https://www.campaignlive.co.uk/the-work . Hosted o...
2: Sex, lies and Dave 20.02.2020 45:54
Artists like Dave and Stormzy stood out at this year's Brit Awards. But how culturally relevant is the annual music bash in today's digital climate? This week we also focus on two important ads which launched in the last week: Durex is having a serious conversation about sex positivity and what effect freely available online pornography is having on society. And what does it say about political a...
1: Why is adland still too slow in closing the BAME leadership gap? 13.02.2020 46:31
Agency CEOs, Larissa Vince (Now) and Zaid Al-Zaidy (The Beyond Collective) share their personal stories about discrimination and what needs to happen to get more BAME talent rising to the top. Plus, how about some more age diversity in adland? Three agency veterans have launched a new startup - is this a sign of things to come? We also discuss the magic (or not!) of Valentine's Day marketing and t...
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