The Cambridge Marketing Podcast

This week Charles Nixon and Kiran Kapur discuss the findings from a Marketing Meetup survey, highlighting marketers’ views on workload stress, team dynamics, and AI adoption. 

This week, we chat with Wendy Thompson, Chair of ERIC, the children's bowel and bladder charity. We explore the power of clear, stigma-free communication, what it’s really like being a trustee or chair, and how clever marketing and humour help support thousands of families dealing with tough health issues.

This week, our Opinionated Marketers discuss why brands should embrace pricing transparency.  We also touch on changing consumer habits in the night time economy.

In this episode, we dive into the tricky world of marketing measurement with Richard Levy. Why are marketers so nervous about being measured? How can we show real impact beyond fluffy metrics? From brand tracking to boardroom language, we explore what really works when proving marketing’s value without losing the creative spark.

This week our Opinionated Marketrers look at the new UK-EU trade deal and what it actually means beyond the headlines. Plus, we chat about AI avatars in finance and how tech is reshaping work. 

In this episode, brand expert Anushree Deshpande discusses brand management for small businesses, emphasising consistency, authenticity, and values. She shares solopreneur insights, the power of tone of voice, and building trust through clear, strategic brand expression across all touch points. It's a must-listen for anyone involved in the day-to-day running of a business and, of course, working i...

This week, our Opinionated Marketers reflect on how businesses play a role in customer wellbeing in today's chaotic world.  We also discuss M&S's measured response to their recent cyberattack.

In this episode of the Cambridge Marketing Podcast, Richard Kendrick breaks down what it means to be a digital product manager—and why it’s such a fast-paced, exciting role. Unlike traditional product management, where you're dealing with physical goods, digital products (like apps or platforms) are constantly evolving and can be updated instantly based on user feedback. The conversation touches o...

In this episode, Jason Donapel, co-founder of The Email Experience, dives into how brands can level up their retention marketing using smarter segmentation and hyper-personalisation.   He explains why relying on generic pop-ups, discounts, and surface-level personalisation just doesn’t cut it anymore. Instead, he advocates for tailoring messages based on real customer behaviour—like what they’re b...

In this weeks news, there are three prime examples of why resilience is so important.  Kiran Kapur and Charles Nixon discuss.

This podcast episode explores the concept of social value in the context of corporate responsibility and sustainability, with insights from Victoria Hartley, a sustainability professional. Victoria outlines how social value has evolved from early philanthropic efforts by industrialists (such as providing housing and education for workers) into a more strategic and measurable part of modern busines...

In this episode of Opinionated Marketers, Charles Nixon and Kiran Kapur dive into the world of tariffs and their far-reaching effects. Discover how tariffs, although not an immediate economic remedy, shape the landscape of international trade, influence consumer behaviour, and impact macro-economic policies. As we venture into potential recession, the conversation highlights the importance of reas...

On this programme, we discuss the value of strong agency relationships.  Our guest is Andy Bargery, Client Director at oystercatchers - a company specialising in creative excellence in marketing communications.

Charles Nixon says it's time to "Up your ante" and do 25% more marketing.  Find out why in this week's episode of Opinionated Marketers.

This week we explore the importance and benefits of content localisation.  Our guest is Shaheen Samavati from VeraContent, a marketing agency who specialise in Multimedia Localisation services.

This week we look at marketing in the world of legal with returning guest, Rob Watson. 

This week - among other topics - our Opinionated Marketers discuss the demise of April Fools.

In our last episode, we took a tour of the Museum of Brands in London.  This week the Museum's Director, Paul Botje, speaks to us about the collection, the challenges and the future of the museum.

Welcome to the Cambridge Marketing Podcast, where this week, we take you on a fascinating journey through time at the Museum of Brands in Notting Hill, London. Joined by Christian Pratt, founder of The Clarity Company, we explore the rich history of branding, from Victorian railway memorabilia to iconic 20th-century products and beyond. As we walk through the Time Tunnel, we discover how brand com...

This week our Opinionated Marketers discuss the new/old marketing strategy of GAIL'S bakery in the UK.

Welcome to the Cambridge Marketing Podcast, where we delve into the intricacies of international marketing with Nandan Sengupta, a Senior Lecturer and Director of Studies at Anglia Ruskin University. In this episode, we explore how marketing frameworks, both classical and contemporary, remain relevant and essential in today's global landscape. Nandan emphasizes the importance of understanding cult...

In a shock discovery, this week we reveal which of our Opinionated Marketers is a bona fide influencer!

We've all heard about Experiential Marketing, but this week we discover how you market an experience. Our guest is Christopher Bone, Communications Director for the hugely successful Hay Festival in the UK. 

This week our Opinionated Marketers discuss Britain's booming Net Zero economy, and a change of perspective towards AI.

Welcome to this episode of the Cambridge Marketing Podcast where we delve into the niche world of golf marketing with James Savage, PR and Communications Manager at Acushnet UK. Discover the strategies behind marketing leading golf brands Titleist and Footjoy, the competitive landscape of the golf ball market, and the importance of maintaining brand consistency from professional tours to dedicated...