Bec Hughes | Brand Strategy Mentor
The C Word Podcast with Bec Hughes
For brand designers and creators who want to learn or sharpen their brand strategy skills. Join host Bec Hughes - a brand strategist for more than 20 years - on The C Word podcast for weekly insights into the business and behind the scenes of brand strategy.
Author
Bec Hughes | Brand Strategy Mentor
Category
Podcast website
Latest episode
Jun 26, 2026
Where to listen?
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Episodes
7. Your Imperfections are Your Greatest Assets with Jess Roberts 28.06.2022 32:23
This episode of The C Word Podcast is an absolute gem. I’m joined by Jess Roberts, founder of The Who Photography and Design. Jess has been a photographer for the past 12 years, and what makes her approach so unique is her focus on real, genuine, and true connection As a creative I have often hidden behind my work and struggled to feel comfortable in front of the camera. Which is why this conversa...
6. Is Canva Damaging Your Brand 21.06.2022 31:15
In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond! But don’t be alarmed. Today is not a Canva bashing exercise. Far from it. Canva is one of the many amazing tools available to support you to be an empowered, independent and effective brand owner. However, it does come with a ‘graphic’...
5. The Power of Brand Association - A Masterclass by Stranger Things 14.06.2022 31:14
In this episode I talk about brand association and the ingenious collaboration between Stranger Things and Kate Bush. I’ve just finished watching part 1 of Stranger Things Season 4 and loved it. As a brand consultant, I couldn’t help admiring something else about this season. And that was the inspired choice of the Kate Bush track ‘Running Up That Hill’ as the soundtrack. It’s a masterclass...
4. Busting the Myths About Creative Business Growth 07.06.2022 31:02
In today’s episode I’ll be chatting to you solo, and doing a bit of myth-busting about creative business growth. I’ve taken some time recently to reflect on my business evolution. I wanted to ask myself what some of the things have been that have impacted on my success, both positively and negatively. And my biggest outtake has been there’s more than one way to grow. I also believe there are...
3. 7 Strategies to Plump the Profit in Your Creative Business 01.06.2022 33:17
This is the kind of juicy podcast that needs pen and paper at the ready, because I’ll be serving up tips and tricks that you can put into action pretty quickly. I’ll step through 7 strategies to increase creative business profits, that I’ve used over my seven years in business. These strategies have had a massive impact on me making money rather than just feeling like I should be. This is abou...
2. The Magic That Happens When Creative and Business Meet 01.06.2022 19:28
Today I’m talking about the magic that happens when creative and business meet. This is about creative people introducing their creative side to their business side, and building a business that serves both them and their client in a powerful way. I share why that’s important to me in the first place and the 4 happy campers that are served through a sustainable and healthy creative business. I...
1. Life, Loves, Business & Creativity with Bec Hughes 01.06.2022 29:42
In this very first episode of The C Word Podcast, I thought I’d try something a bit cute and quirky, or maybe it’s just a bit weird! We’ll see. Today I’m interviewing myself. I’ve picked some of my favourite questions that others have asked me in the past and thrown in some of my own. My aim is to share a bit more about me so you can get to know the person behind the poddie voice. So, if y...
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