The Business & Pleasure of Flowers

Episode 018: Ellie LaFever, Creative Director and brand manager of Flower Clique, joins Vonda LaFever and Lori Wilson to discuss last minute marketing ideas for your shop. It's a whole different Mother's Day, but don't forget to let customers know what you can do to bring smiles, love and virtual hugs to mothers. Ellie shares 5 ideas that are easy to execute and are sure to bring re...

Bonus 0001: Vonda and Lori have been interacting with so many the Flower Clique Members, and our Cliquers (you!) and have some heartfelt answers.  How would you answer? You might just find that you have the same answers.  For more information, check out: https://www.thebusinessandpleasureofflowers.com/ Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist

Episode 017: Join Vonda and Lori as they share thoughts and help you plan who YOU are going to be on the other side of the pandemic. We all need to have momentum for the future, and you can start today!  For more information check out: https://www.thebusinessandpleasureofflowers.com/ Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist

016: Join Vonda and Lori as the relate the Change Curve to what is happening today. In the business world, the curve, and its associated emotions, is often used to predict how performance is likely to be affected by a significant change.  We are certainly in changing times right now! Where are you in the process?  Read more at:  https://www.thebusinessandpleasureofflowers.com/ Sponsored by: Flower...

Episode 015: Join Vonda and Lori in an in-depth interview with Kate Penn, CEO of the SAF as she shares her passion for the industry and explains WHO, WHAT WHY and HOW the Society of American Florist is involved in the industry.  You might be surprised at many of the projects that are going on behind the scenes for the good of the industry. During the challenges of the coronavirus, SAF is offering...

Episode 014: Join Vonda and Lori as they talk with Bill LaFever, owner of the Bill Doran Company. Bill shares his experiences as the owner of 25 wholesale florist locations and the impact on his business and his customers.  We also discuss the CARES Act Relief and the benefits it might have to you as a small business owner. For more information: https://www.thebusinessandpleasureofflowers.com/ Spo...

#013: The power of flowers to help to overcome stress and anxiety are real and have published scientific studies to back it up! Join Vonda and Lori as they discuss the benefits of flowers in this challenging time, what you can do to help get the word out, and tips to get your business prepared for the end of the pandemic.  See more at:  https://www.thebusinessandpleasureofflowers.com/ Sponsored by...

#012: Join Vonda as she chats with Tim Farrell, AIFD, AAF, PFCI about his start in the floral business, what he's added to his list of responsibilities and his suggestion on an interesting way to market his business.  For more on the interview visit: https://www.thebusinessandpleasureofflowers.com/ Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist

#011: Join Vonda and Lori as they talk with Kami Martin, the Director of One Clique, an important part of Flower Clique. In her many years of working with flower shop owners in assisting with their website, Kami is a wealth of knowledge and shares some important tips on what really matters on your website, as well as strategic inventory and online reviews. You will also get to know what drives Kam...

#010: Tom Bowling AIFD, PFCI shares his thoughts on trends to expect this spring, summer, fall and winter. Working with Pioneer Imports and Wholesale he knows first hand the colors and textures that are emerging for the wedding and home decor market. Join Vonda and Tom in their conversation about not only what to expect, but how this could affect your shop this year. Read more at:  https://www.the...

#009: Vonda interviews Rich Salvaggio AIFD, CFD, PFCI about changes in the floral industry, educational opportunities, and suggestions on areas of your business to focus on to maintain a strong viable business. Read more at: https://www.thebusinessandpleasureofflowers.com/ Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist

#008: Vonda and Lori talk with Ellie LaFever about her floral journey, from growing up in the flower shop to lessons learned at the design school at Iowa State University, from her travels, to a clear vision of the focus needed for a flower shop to bloom in today's marketplace.  Check out additional information at https://www.thebusinessandpleasureofflowers.com/ and watch for additional episo...

Episode 007: Join Vonda and Lori as they share a few laughs as you prepare for the busy Valentine's Day. From unusual card messages sent with flowers for a special day, to delivery driver stories to sandwich board signs in the front of stores. Laughter helps make the day easier and release stress.  Follow us at: https://www.thebusinessandpleasureofflowers.com/ Don't ever forget to Laugh!...

Episode 006: Customer service in business is EVERYTHING! In this episode, Vonda and Lori walk through the 4 must-know rules of customer service. These customer service rules are easy to remember and follow and will make customers happy and coming back for flowers time and again! Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist

#005: Your customer wants to be treated as an individual, the be understood, treated with kindness and always wants you to be truthful with them. Join Vonda and Lori to find out how identifying their personality type can help you give the best customer service, alleviate frustration and lead to better sales and repeat customers. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retai...

#004: Vonda and Lori discuss three things flower shop owners should do before Valentine's Day to increase productivity and workflow. It all comes down to teamwork and synergy! From flower processors & assistants, to designers, sales staff and delivery drivers, all of your employees have to work together if you want to have the best Valentine's Day ever. Sponsored by: Flower Clique Fl...

#002: Vonda and Lori share some small but effective changes you can make in your everyday routine that can be life-changing- not just for you, but for the business of flowers. Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Florist

#003: Vonda and Lori continue sharing stories, important traits and thoughts that can help make a difference in you and your business this year. From whether or not to multi-task, to how we should prioritize, and a few things in between, the girls share some advice that can be put into action and make you a better version of yourself for 2020. Sponsored by: Flower Clique Flower Clique Prep School...

#001 - Flower business owners and designers unite!  Vonda LaFever and Lori Wilson will share industry knowledge and expertise while reminding you why you love what you do. We hope you enjoy our first episode as we introduce ourselves and share the who, what and why of our podcast. Join our podcast clique and hit subscribe! Sponsored by: Flower Clique Flower Clique Prep School Real Life Retail Flor...