The Business Playdate

In this episode, Lindsay and Betsy dive into some of the top ways they use time management and systems to help structure their businesses in these busy seasons. Listen in as they walk through the realities of being a busy business owner while juggling small children and mom life. We’ll discuss five ways you can start building out a better structure for your business, including: Time Blocking Categ...

One of the (if not THE) most important aspects of your business as a freelancer or service provider is deciding what kind of offers you develop. In this episode, Lindsay and Betsy dive into two types: retainers vs. projects. We discuss the pros and cons of both types of offers and how you can create a value-based offer that fits into your season of life — not everyone wants to make TikTok videos t...

This episode is a real-life look at a conversation between Lindsay and Betsy as they talk through the hardships of bringing yourself out of a negative headspace regarding business. We discuss the stigma behind feeling like we were "just" a freelancer at the start of our business journies and how the 3 E's can fundamentally shift your mindset and help further your business and career.  Follow...

In this episode, we are tackling nearly every entrepreneur’s challenge: scope creep. We'll define it, share our experiences, and discuss how scope creep impacts income and deliverable quality. Through this episode, you will learn about 5 solutions to overcome scope creep and how to avoid it altogether. Join us for insights and actionable tips you can implement today to master scope creep!  Fo...

As two seasoned marketing consultants, we are no strangers to the question, “What does a marketer do?”  In this episode, we provide valuable insights into the complex marketing world. We tackle fundamental questions: What exactly is marketing, and what roles do marketing freelancers and agencies play? Together, we unravel the misconceptions and confusion surrounding marketing as a service. We...

In this episode, we explore the power of personal and professional connections.  We'll share our experiences leaving corporate careers to become successful business owners and how fostering past corporate relationships allowed each of us to open unexpected doors. From defining our businesses confidently to leveraging LinkedIn's benefits, we touch on reconnecting with colleagues so it can lead...

Welcome to "The Business Playdate" podcast! We are Lindsay White and Betsy Moorehead.  We're seasoned marketers and moms diving into entrepreneurship while balancing motherhood.  This episode shares our podcast vision, motivations, and challenges in navigating business while juggling parenting. We emphasize the power of community and offer insights, tips, and relatable stories. Expect fu...

Welcome to The Business Playdate - a podcast hosted by Lindsay White and Betsy Moorehead! Each week we will bring you a new episode that focuses on one of our core topics: business, marketing education and trends, motherhood, and stories and topics from guest experts. We're a podcast for women looking to build a community of support around their businesses, lives, and beyond. Follow us online &amp...