Afro Ndiritu & Farah Kariamburi
The Business Of Online Coaching Podcast
Charging too little, overworked, frustrated & struggling to show your value? After Farah thought that another certification was the answer to solving our online struggles in 2020.Afro knew there had to be a different way as our client’s results were already getting great results. We needed to focus on the business side. YAC (Yet Another Certification) Syndrome was coined & led us to help others find the cure. That’s why this podcast exists to help you, the Online Coach, charge what you are worth, showcase your value & transform even more lives through your coaching business.
Author
Afro Ndiritu & Farah Kariamburi
Category
Podcast website
Latest episode
May 25, 2026
Where to listen?
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Episodes
Our Top Resources of 2025 Apps, Podcasts, Books, and Software That Transformed Our Coaching Businesses | #0165 | The Business Of Online Coaching Podcast 01.12.2025 34:07
Check the link at the bottom of the description to join our FREE Group. In this episode, I open the doors to the tools, apps, books, and software that have genuinely shaped how Farah and I run our coaching businesses in 2025. After nearly a decade in the industry, we’ve learned that success isn’t just about strategy and skills – it’s also about the systems you rely on every single day. This epis...
Out With The Old, In With The New How To Review A High Performing Team | #0164 | The Business Of Online Coaching Podcast 24.11.2025 24:35
Check the link at the bottom of the description to join our FREE Group. In this episode, I share a behind-the-scenes look at how Farah and I build, develop, and maintain a high-performing team inside our coaching companies — using a method that actually works in the real world, not a corporate, box-ticking formality. For years, both of us experienced the traditional appraisal system in retail: onc...
5 Steps To Mastering Accurate Internal Communication To Boost Team Performance | #0163 | The Business Of Online Coaching Podcast 17.11.2025 20:43
Check the link at the bottom of the description to join our FREE Group. In this episode, Farah and I dive deep into one of the most overlooked yet powerful elements of scaling a coaching business: communication within your team . Because let’s be honest — when communication breaks down, everything else does too. Whether you’ve just made your first hire or you’re managing a growing team, how you c...
The Science Behind Hypnosis, Flow States & Peak Performance (Without the Woo-Woo Hype) with Tommy Giorlando | #0162 | The Business Of Online Coaching Podcast 09.11.2025 1:10:31
Check the link at the bottom of the description to join our FREE Group. Afro here. This week on Expert Monthly, I sat down with Tommy Rolando, known as the Hockey Town Hypnotist, a professional hypnotist, author, speaker, and father of six who’s been helping people unlock their potential for nearly two decades. What began as a cold DM turned into a powerful, wide-ranging conversation that I knew...
The Importance Of Ongoing Education for High-Performing Teams | #0161 | The Business Of Online Coaching Podcast 03.11.2025 20:49
Check the link at the bottom of the description to join our FREE Group. In this episode of The Business of Online Coaching Podcast Show , Farah and I dive deep into a topic that sits at the heart of every thriving business: ongoing education —for you as the leader, your team, and ultimately your clients. As we’ve built and scaled our company, we’ve learnt that growth doesn’t happen by accident. I...
Team Targets Setting REALISTIC Targets That Play To Your Team’s Strengths | #0160 | The Business Of Online Coaching Podcast 27.10.2025 11:48
Check the link at the bottom of the description to join our FREE Group. In this episode, Farah and I dive deep into one of the most overlooked yet powerful aspects of building and leading a successful coaching business — setting realistic team targets that play to your team’s strengths. If you’re building a team or thinking about expanding, this conversation is essential. We explore what it reall...
Operational Excellence Standardise and Scale Your Business | #0159 | The Business Of Online Coaching Podcast 20.10.2025 15:35
Check the link at the bottom of the description to join our FREE Group. In this episode, Farah and I dive deep into a topic that’s at the heart of sustainable growth for any coaching business — Operational Excellence . We explore what it really takes to standardise your systems so you can scale with consistency , not chaos. Farah’s just returned from the UK, and between a few laughs and inside jo...
Building The Dream Team For Your Coaching Business | #0158 | The Business Of Online Coaching Podcast 13.10.2025 27:44
Check the link at the bottom of the description to join our FREE Group. In this episode of The Business of Online Coaching Podcast , Farah and I dive deep into what it truly takes to build, manage, and lead a high-performing team that supports your vision and drives business growth. Whether you’re hiring your first assistant or managing a growing team, this episode gives you the exact structure w...
From Start-Up to 10 Years Strong: 8 Lessons I’d Bet My Business On | #0157 | The Business Of Online Coaching Podcast 06.10.2025 27:14
Check the link at the bottom of the description to join our FREE Group. As I sat down to record this episode, I realised that next year marks nearly a decade in business for Farah and me. A whole decade. And while I’m not always great at pausing to reflect, I knew this was worth stopping for. Why? Because in ten years of building our coaching business, we’ve learned lessons that I’d bet my bus...
From Chaos to Clarity Right People, Right Seats | #0156 | The Business Of Online Coaching Podcast 29.09.2025 15:58
Check the link at the bottom of the description to join our FREE Group. In this episode, I dive into one of the most important – yet often overlooked – aspects of building a successful coaching business: making sure you have the right people in the right seats . Drawing from Jim Collins’ classic Good to Great and Gino Wickman’s Traction , I explore what it really takes to create a team that not on...
Structure for Success Clarifying Roles and Strengthening Your Company Structure | #0155 | The Business Of Online Coaching Podcast 22.09.2025 26:54
Check the link at the bottom of the description to join our FREE Group. When Farah and I first started out in business nearly a decade ago, we were like most new entrepreneurs—wearing every hat in the business while trying to figure it all out as we went. What we didn’t realise back then was that the very thing that helps your business grow isn’t just your coaching skills. It’s having clear func...
Student Interview: GiGi Hope | #0154 | The Business Of Online Coaching Podcast 15.09.2025 25:36
Check the link at the bottom of the description to join our FREE Group. From Nurse to Health Coach: Gigi’s Inspiring Journey to Building Her Dream Coaching Business In this episode, I sit down with one of our private clients, Gigi, to share the raw, honest journey of building her coaching business from the ground up. Gigi is an intermittent fasting coach for busy mums, a registered nurse, and a h...
Getting a Grip on Your Business - Key Takeaways from Traction by Gino Wickman | #0153 | The Business Of Online Coaching Podcast 08.09.2025 26:35
Check the link at the bottom of the description to join our FREE Group. One of the most impactful business books I’ve ever read is Traction by Gino Wickman—and in this episode, I break down exactly why it’s a game-changer for entrepreneurs and online coaches alike. What makes Traction so powerful isn’t just the step-by-step system, but the way it’s brought to life through the companion book Get a...
If You’re Doing Everything Yourself, You’re Holding Your Business Back – Lessons from Rocket Fuel | #0152 | The Business Of Online Coaching Podcast 01.09.2025 26:08
Check the link at the bottom of the description to join our FREE Group. I want to be real with you – if you’re trying to run every single part of your coaching business on your own, you’re the very thing holding it back. In this episode, I dive into the lessons I took from Rocket Fuel by Gino Wickman, a book that completely shifted how I view business growth and teamwork. When I first read it, the...
Stop Winging It: Structure Your Coaching Calls for Maximum Impact | #0151 | The Business Of Online Coaching Podcast 25.08.2025 19:05
Check the link at the bottom of the description to join our FREE Group. Too many coaches fall into the trap of “winging it” on their calls. Whether it’s client check-ins, group Q&As, or mentoring sessions, if there’s no structure, the calls lose impact. Clients leave uncertain, disengaged, or overwhelmed—and over time, that damages trust, retention, and results. In this episode, I break down...
Stop Over-Coaching Build a Curriculum That Does the Heavy Lifting | #0150 | The Business Of Online Coaching Podcast 18.08.2025 22:07
Check the link at the bottom of the description to join our FREE Group. Stop Over-Coaching: Build a Curriculum That Does the Heavy Lifting for You After nearly a decade of coaching, one thing I’ve seen over and over is coaches burning themselves out by over-coaching . You care deeply about your clients and you want to help – but if you’re answering the same questions, solving the same problems, a...
From Sign-Up to Success: Crafting a 5-Star Client Experience | #0149 | The Business Of Online Coaching Podcast 11.08.2025 22:34
Check the link at the bottom of the description to join our FREE Group. From Sign-Up to Success: Crafting a 5-Star Client Experience If you've ever had a client say “yes” on a call and then go suspiciously quiet, this episode is for you. In this conversation, Farah and I break down exactly what it takes to turn a client’s initial “I’m in” into long-term trust, transformation, and loyalty. Bec...
Stop Trying to Help Everyone, It’s Costing You More Than You Know | #0148 | The Business Of Online Coaching Podcast 04.08.2025 22:30
Check the link at the bottom of the description to join our FREE Group. In this episode of Suit’s Podcast Show, Farah and I pull back the curtain on one of the biggest mistakes we see online coaches make time and time again — trying to help everyone. If you’ve ever said, “I just want to help people,” this episode is for you. Because while that intention is noble, it’s probably the very thing slow...
How to Confidently Discuss the Investment and Close the Deal - Planning, Platform & Payment | #0147 | The Business Of Online Coaching Podcast 28.07.2025 20:27
Check the link at the bottom of the description to join our FREE Group. Let’s face it—most coaches get to the end of a sales call and suddenly freeze up when it’s time to talk about the investment. Their heart rate spikes, the energy shifts, and the once flowing conversation turns stiff. I’ve been there too. And in this episode, Farah and I break down exactly how to avoid that uncomfortable lim...
The P.I.T.C.H Framework - How to Present Your Coaching Offer in 7 Minutes or Less | #0146 | The Business Of Online Coaching Podcast 21.07.2025 24:44
Check the link at the bottom of the description to join our FREE Group. If you're an online coach who’s ever stumbled through a sales call, overexplained your offer, or simply felt like your pitch didn’t land—this episode is for you. In this episode of Suit's Podcast Show, Farah and I break down the exact framework we teach our high-level clients to present their coaching offer in less tha...
Don’t Make These 5 Common Mistakes in Your Sales Calls | #0145 | The Business Of Online Coaching Podcast 14.07.2025 22:45
Check the link at the bottom of the description to join our FREE Group. Don't Make These 5 Sales Call Mistakes (We Did, So You Don’t Have To) In this episode, Farah and I pull back the curtain on the five most common mistakes we've made (and seen countless other coaches make) during sales calls. Let me be clear—these aren’t fluffy theory points from a sales book. These are real, battle-te...
How to Set The Tone for Successful Sales Calls Right From The Start | #0144 | The Business Of Online Coaching Podcast 07.07.2025 15:11
Check the link at the bottom of the description to join our FREE Group. In this episode, I dive into a crucial topic: how to set the tone for a successful sales call right from the start. If you don't take control and set the right frame for your call from the beginning, you'll likely find yourself in a messy, confused, or downright disastrous conversation that wastes both your time and th...
Stop Using Copy-Paste Messages, Use The I.C.E. Breaker Method Instead | #0143 | The Business Of Online Coaching Podcast 30.06.2025 20:47
Check the link at the bottom of the description to join our FREE Group. Stop Using Copy & Paste Messages: Master the Icebreaker Method Instead Let’s be real — if you're still relying on cold, copy-and-paste messages to grow your coaching business, you're missing the mark and the magic. In this episode of the Suit’s Podcast Show, I go deep into a topic that’s become more relevant than...
Turning Your Content into Buying Conversations | #0142 | The Business Of Online Coaching Podcast 23.06.2025 29:33
Check the link at the bottom of the description to join our FREE Group. Most online coaches are told to “just post more” or “get more followers” — but what if that’s not actually the thing that leads to more clients or a healthier business? In this episode, I dive deep into how to actually turn your content into buying conversations — and it’s not about chasing likes, comments, or follower counts....
Create Trust and Build Rapport Through Authentic Sales Conversations | #0141 | The Business Of Online Coaching Podcast 16.06.2025 11:38
Check the link at the bottom of the description to join our FREE Group. In this episode, I break down what most coaches miss when it comes to closing high-value sales: the balance between science and art in your sales conversations. If you’ve ever said, “I just want to let the conversation flow,” this episode is for you—because I used to be that coach. I believed in authentic, flowing conversatio...
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