The Business Of Marketing

This authority-packed episode about Video Content features Britta Schellenberg, VP of Brand Marketing at Brightcove, a leading pioneer in the world of SaaS online video platforms. Britta takes us through methods of targeting video content to the appropriate stage of the sales cycle. She gives specific examples and tips of what types of video go where, when, and to whom. Also how Salespeople can ge...

We’re talking Content Costs on this show. Cost, ROI, and Value are what this content episode is all about. On this episode we discuss and give insights on these topics: What types of content cost the most in money and time? The value of content vs the cost of content What does to cost to create certain types of content?  What to consider before making a content plan #Content #ContentMarketing #BeC...

We’re back with another value-packed conversation around content! Content vs Commercial, what has happened that Content is taking over Commercials. How has the consumer attitude changed in regards to being “sold” to? What do Commercials need to learn from Content creators? It’s all in this show that you don’t want to miss if you are interested in attracting new business with your content. A. Lee J...

What an episode!! Lee returns fired up from an exciting week at Content Marketing World to recap and ask Dontaye why Storytelling was a topic that seemed to be all over the conference! You can't escape the concept of Storytelling when it comes to Content Marketing. This show turned out to be one of our greatest conversations. Fun and informative about the world of marketing. A. Lee Judge is the ho...

Our best shows come from our best conversations! In this episode, we give key tactics on how you can stand out in a crowded world of content and storytelling. This show will get you well started on standing out and creating engaging content. Some of the things we cover: How to find the right audience for your niche - who are you speaking to and what platform do you reach them on? Finding your uniq...

My favorite show to date! This show we discuss content form the two major angles: a Business Brand and a Personal Brand. Our special guest joins us - Jacob Warwick, Founder of Discover Podium & ThinkWarwick We discuss How to Overcome Two of Content Marketing's Toughest Challenges What KPI's do you use to measure the success of business content? How would you address unreasonable content KPI re...

Another great discussion! Today we cover new trends in business content. Business Stars are rising from their cell phones! LinkedIn Updates New uses for video - IGTV   A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - Content Monsta specializes in podcast production and...

The show is for the C-Suite, especially the CMOs! Does your company know its theme? On this episode, we welcome guest Bruce Scheer Go-to-Market Expert and creator of SalesConversation.com. Before creating content, its important for a company, its sales team, and its marketing team to have a clear picture of the company’s theme. Bruce joins us to explain and give some direction on how organizations...

We're back with a strong episode you won't want to miss. We discuss what your content says about your business. We focus on 3 Big Topics... Using your clear and honest story to gain trust How to build credibility and trust The importance of sharing your knowledge A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. T...

This show dropped some gems! We talk about how to figure out which platform to go "all-in" on for your business. Also, we discuss the keys to knowing what type of content you should work at creating. We cover these key points and more: How your natural talents predict your best platform. Examine your natural talents What kind of resources do you need? Examine your resources (people, facilities, ti...

A must-listen-to show! On this show, we go deep on the different kinds of content, how to repurpose them and get the most out of each kind of content such as video, blogs, webinars, podcasts, and short-form content. You don't want to miss this one, especially if you "think" you know what to do with your content. A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podc...

How can a business develop their story? In this episode, we will discuss the topics of: Unique aspects of Business Content How Businesses Can Be Social How frequently should you post? Which types of content work best for businesses? A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Cont...

One of the pillars of Social Selling is having great content to share for the engagement with your customers and prospects. In this episode, we talk about how you can create (and when to use) good content in your sales and marketing strategy. We address the topics of: What is Social Selling? How to Sell by not Selling When to "Give" and when to "Ask" for the sell A. Lee Judge is the host of The Bu...

You've decided that your business needs to create some content. Now what? On this episode, Lee and Dontaye discuss how businesses can create unique content by simply doing what they do best! A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. This podcast is produced by Content Monsta - Content Monsta specializes in...

This is a must for businesses who have not started creating content and need to understand why. In this show, Lee and Dontaye discuss how businesses can use original content to forge a more personal relationship with their customers to drive engagement and trust. A. Lee Judge is the host of The Business of Marketing podcast . Please follow the podcast on your favorite podcast listening platform. T...