The Business Of Marketing

Nancy Harhut , author of Using Behavioral Science in Marketing , breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions. From the power of social proof to the influence of scarcity and authority, Nancy shares how behavi...

Joe Pulizzi , the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs. He also explores why most companies underutilize their employees as brand advocat...

Sandy Carter , COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum and beyond. She also dives into AI-powered agent...

B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen , co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant. From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to capture attention and create demand. He explores...

Marcus Sheridan , author of They Ask, You Answer , breaks down the evolution of content marketing and why trust is the ultimate competitive advantage. From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real business growth. He explains why traditional sales tact...

AJ Wilcox , founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your business.  As one of the world’s top LinkedIn Ads specialists, AJ shares solutions to the challenges of high costs, targeting the right audience, and structuring campaigns for maximum ROI. From understanding LinkedIn’s unique ad ecosystem to building...

Wil Reynolds , founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing.  Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authentic influence through valuable content, this epis...

Rand Fishkin , founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing.  From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, making it harder to drive external traffic, and...

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion. Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his...

In this episode, Gini Dietrich and A. Lee Judge dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world. Gini gives additional insight into marketing, public relations, digital media, and the PESO model. Conversation points: PR vs Marketing - Is there a difference in a digital landscape? Proving PR and...

In this episode, Darrell Evans and A. Lee Judge discuss all things marketing from revenue growth to working with agencies. Darrell gives additional insight into marketing, sales, and business strategies. Conversation points: The concept of “full-service” marketing agencies Growth Marketing as a service niche Interesting Marketing Strategies Small businesses becoming more digital and automated Loca...

In this episode, Brightcove CMO  Jennifer Griffin Smith and A. Lee Judge discuss video format and platforms to use for content marketing. Jennifer gives additional insight into two marketers' sayings, "Content is King" and "Every company should act like a media company", Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video...

In this episode, Andy Crestodina and A. Lee Judge discuss the relationship between content marketing and web development. Andy gives additional insight into web design vs web development, how to properly optimize a website, content marketing, and how educating his audience has translated into business value. Conversation points: How has your generosity in educating your audience translated into bu...

In this episode, Brian Piper and A. Lee Judge discuss Web3, optimizing digital content, and more. Brian gives additional insight into web analytics such as Google Analytics 4 and cookieless web, and the next industry-changing technology. Conversation points: Web analytics (SEO, GA4, Cookieless web) Updating existing content (what are key points to hit, what not to touch) Web3 Epic Content Marketin...

In this episode, Chris Wallace and A. Lee Judge discuss the parallels (and even co-dependency) between marketing and customer experience. Chris gives additional insight into branding, sales, marketing, and corporate leadership. Chris also shares how companies can better align the strategies of the board room with the daily execution at the front lines. Conversation points: Can you give us your def...

In this episode, Mark Kaigwa and A. Lee Judge discuss the nuances between digital marketing in Africa compared to a global perspective. Mark gives additional insight into the advantages and disadvantages of digital marketing in Sub-Saharan African mobile marketing trends, social media, storytelling, content marketing, social networks, and research. Conversation points: On the Nendo website, it say...

In this episode, Ahava Leibtag and A. Lee Judge discuss the importance of niche marketing and creating content that communicates to your audience clearly. Ahava gives additional insight into the advantages and disadvantages of hiring a specialized marketing agency, content strategy, content marketing, digital communications, and podcasting. Conversation points: What is the story behind your choice...

In this episode Zontee Hou and A. Lee Judge discuss B2B marketing and how businesses are figuring out how to implement B2B video into their marketing strategy. Zontee also gives additional insight into B2B marketing through her years of experience as the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the g...

In this episode Mark Schaefer and A. Lee Judge revisit the idea of personal brand in 2022 and how businesses are figuring out how to harness personal brands.  There is an opportunity at a corporate level to benefit from personal brands. How does a company establish a personal and human voice? Mark also gives additional insight from his recent book Cumulative Advantage a book on how to build moment...

In this episode, Sangram Vajre and A. Lee Judge discuss the importance of B2B marketing. Sangram Vajre and Lee chat about sales and marketing alignment, Sangram's MOVE framework, and how organizations should facilitate their Go-To-Market strategy. Plus other insights into the realm of the Business of Marketing. Sangram Vajre shares his expertise on B2B Marketing, Startup Culture, Marketing Technol...

In this episode, Ardath Albee and A. Lee Judge discuss the importance of a B2B digital marketing strategy and content. Ardath Albee discusses her business management and marketing experience in helping B2B companies use digital marketing strategies and compelling content to turn prospects into buyers. In this episode of the Business of Marketing podcast, Ardath Albee and I chat about how B2B organ...

In this episode, Rand Fishkin and A. Lee Judge discuss digital marketing, SEO, audience research, and more! Rand Fishkin shares his expertise on how to attract the right audience by creating content that converts and shares tools that every marketer should be utilizing for the best ROI. In this episode of the Business of Marketing podcast, Rand Fishkin and I discuss how using specific software too...

In this episode, Neal Schaffer and A. Lee Judge discuss digital marketing and marketing leadership, and the connections needed between the two. Neal Schaffer shares his expertise on how he serves to help businesses through uniquely innovative, data-driven, and Digital First approaches to marketing. In this episode of the Business of Marketing podcast, Neal Schaffer and I discuss the meaning of a F...

In this episode, Kathy Klotz-Guest and A. Lee Judge discuss being authentically you, content creation, marketing strategies and more. Kathy Klotz-Guest shares the importance of being yourself and using improv as a marketing strategy to create engaging content and build reputable relationships. In this episode of the Business of Marketing podcast, Kathy Klotz-Guest and I talk about how to “Keep It...

In this episode, Guy Kawasaki and A. Lee Judge discuss podcasting, launching businesses and more. Guy Kawasaki shares insight as to how he became known as the remarkable marketer and a chief evangelist. In this episode of the Business of Marketing podcast, Guy Kawasaki and I talk about launching businesses, disruptive technologies, and how to land dream guests on your podcast. Conversation points:...