The Business of Jiu Jitsu

We go HARD on our equipment. We sweat all over it, get chalk on it, and sometimes even bleed. Certainly not all gyms are this extreme when it comes to equipment use but wear and tear ads up over years. Jim shares how his company "Jim Maintenance" helps gym owners prolong the life of their equipment and provide a better member experience. There are some really great nuggets on this episod...

This episode was amazing! I do apologies for the audio not being up to the usual standards. That being said this episode is packed full of great nuggets shared by John. He is a gym owner of 10+ years who has created two companies to help small gym owners become more successful. The first is a t-shirt company that gym owners can use to order small quantities of merch. The second and what I'm re...

Heidi Campo is a former gym owner who built an incredible culture of comradery in her strongman gym. Not only that but she had a singular focus on delivering the college athlete experience to her members. She delivered on this experience in a way that was exclusive, but welcoming and accessible to all levels of experience. If you only take one thing away from this episode I would suggest that you...

On this episode joe and I talk about how he went all in on his gym. Once his business partner decided gym ownership wasn't for him Joe was left with a choice and he has since made the most of it turning his gym into a profitable business that continues to grow.

What is it like to run a business with your spouse or partner? Well the answer depends on the couple, some will come together and play off each others strengths and some... may find different outcomes. Jane and I talk about a variety of topics but the major theme here is how we started the business as what felt like a hobby or a continuation of a job and when we had a bad summer season decided to...

What is Fitt Finder? It's a fast growing start up in the "Fit Tech" space. The goal is to be a fast, efficient and totally customizable tool to remove the barriers people face when looking for fitness activities. Ahmed gives much more detail on why he started it, how it works and where it's headed. While I am not associated with Fitt Finder personally I'm all for giving both...

On this episode I catch up with an old friend and Crossfit OG Jesse Ward. We chat about the CF games, CAP programming, The future of Crossfit, Gym ownership, Raising Kids etc. Thanks for tuning in. PS. He makes a compelling argument of why CAP programming work, and literally proves it. I didn't think it could be done but he proves why he's been on CF seminar staff for 10+ years. PPS. Extra...

I'm joined today by John Galloup of the LVL WOD in Witichta KS. John is a Gym owner, Husband, Father, Former Marine Sniper and all around awesome dude. The high lights over this conversation for me are when we talk about sales and marketing near the end. They are highlights because I remember having those exact same realizations that John did and my gym turning a corner and starting to generat...

I get a chance to sit down with my old BJJ Professor CJ Hollett. We run through some basic BJJ questions as well as dig into the business side of owning a BJJ Gym. The take away I got from this episode is the love of the game will take you far if you truly go all in.

Today I have the absolute pleasure of chatting with Ryan McElhaney owner of Crossfit ABF in Florida. Topics of note we cover are: - Simple retention systems that work! - Are recovery rooms/services worth it? - What does success look like for a gym owner? - Do Facebook ads still work (spoilers they do)? - When to wear jeans in Florida.

Jason Baron owner of CrossFit Intent joins me today as we talk through his journey in gym ownership. Specifically his views on Crossfit Affiliation in 2024 and beyond as well as how he views success as a gym owner.

Most gym owners know if they want more members and are serious about growth, they need to learn how to market or hire a marketing agency. A lot of gym owners have also been burned by bad marketing agencies and may want to give it a shot on their own. In this video I give a high level overview of how to run your own facebook ads. Note that this is about strategy, I don't cover the actual button...

It took me a few years of running my gym to figure it out in general, then each year I would continue to improve different parts of the business. But I wish I had known some things earlier and put them to work. Things like the importance of business structure, staffing, sales process, marketing etc. I hope you can learn from some of these mistakes, avoid them, and make your gym more profitable in...

Most gym owners and entrepreneurs craft a business model then once they open their doors toss it aside and hope for the best. Reality and your business model rarely see eye to eye, BUT there comes a time where we are tired of working so hard to see so little in return. That is when we must go back to our business plan and make sure we fix the holes, for gym owners this has mostly to do with their...

Most gym owners are very self limiting in the programs they offer. They use their own compass of value and wallet to make decisions on what people will and won't pay for. Long story short if you add in additional services that solve problems for your members, they will buy. They will see better results, you will have more faith in your ability to deliver results and you will sell with more con...

Here is a quick run down on the show!