The Business of Influence

Season 3 of The Business of Influence is here, and we’re spicing things up! Join Leroy & Tami in the kitchen as they serve real talk and hot takes, recapping standout moments from Seasons 1 & 2, and giving you a sneak peek of what’s cooking in the new season. Expect your favourite personalities to make an appearance, deeper insights and fresh conversations on the evolving world of influenc...

The final episode of season 2 answers all of our audience’s long-standing questions about the world of Artificial Intelligence (AI). In today's special episode, Tami Ruschin and Leroy Marc, discuss how AI can revolutionise your social media influence. We get our valuable insights from special guest Stephanie Gomes, Full Stack Developer at Style ID Africa.

In today’s episode of The Business Of Influence Podcast we have an exclusive chat with Savon Matjane, the Innovation and Marketing Lead at Style ID Africa! Discover why we're Africa's leading influencer platform and how we're reshaping influencer marketing across the continent.

In this episode we unlock the world of paid media and the power of paid advertising. Learn how to maximise ROI with - Senior Search Specialist at Hollywoodbets, Kagiso Mthethwa.

In this episode, Leroy Marc and Tami Ruschin explore the complexities and nuances of scaling influencer marketing for brands and influencers. Our in-house experts share their tips, insights, strategies, and firsthand experiences. 

It’s Episode 6 of The Business Of Influence Podcast 🎙️ and we’re diving straight into the of real-time marketing and newsjacking with your hosts Leroy Marc and Tami Ruschin. This time they're joined by a very special guest, Wilmarie van der Merwe, the Head of Social and Influence at Total Exposure! 🌟 Gain insights from a bonafide industry expert as she dissects strategies for navigating the d...

Episode 5 of The Business of Influence podcast is live! 🎙️ Leroy Marc is joined by Thuso Sekhaolelo, COO at Total Exposure, and Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social, and they dive into strategies for overcoming creative block and fostering innovative  influencer marketing ideas. Discover actionable strategies to maximiSe your impact and elevate your influencer marketing...

In this week’s episode, Leroy Marc is joined by special guests Thuso Sekhaolelo, COO at Total Exposure & Mashudu Nenjelele, Digital Marketing Specialist at Wonder Social. Join us as we tackle the ins and outs of navigating budget constraints & resource limitations in the influencer marketing space, and share experiences and strategies for maximising impact while working within budget and r...

Part 2 of the raw and unfiltered Influencer Round Table: From The Creators’ Point of View 🎙️ Join special guests Ponahalo Mojapelo & Siseko Nontlahla alongside hosts Tami Ruschin and Leroy Marc as they dive deep into the real talk about the influencer marketing industry, where your industry favourites discuss the raw truth of content creation in this uncut and unhinged Xtra episode!

"The Influence Round Table: From Creators' View" with hosts Tami Ruschin & Leroy Marc and special guests Ponahalo & Siseko! Tune in for insights into modern content creation and gain exclusive firsthand experiences that will revolutionise your approach to content creation. From insider insights to creative strategies, this episode offers a unique perspective on shaping digita...

In episode 2, hosts Tami Ruschin and Leroy Marc delve into "new age" content marketing, unveiling strategies to deliver an unparalleled experience for Gen Z and Millennial audiences. From harnessing the power of emerging platforms to creating customer-centric content that resonates, this episode is packed with insights to elevate your marketing game!

The Evolution Continues! ✨  Welcome back to Season 2 of the Business of Influence Podcast! 🎙️ Episode 1 is LIVE, and your hosts Tami Ruschin and Leroy Marc are back with a bang, unraveling the intricate art of Emotional Intelligence in the Influencer Marketing and Digital Marketing landscape. 🧠 From the dynamic shifts in the influencer landscape to the crucial role of authenticity, join us as we...

In South Africa, November, December and January are like the Friday, Saturday and Sunday of the year and we want to prep you in style. With the festive season on the rise, we're thinking about tropical beaches, luscious mountainscapes and all the best road trips. But how do you navigate this as an influencer? If you've taken our advice all season, you'll eventually reach the point wher...

This week's episode is a big one: we're talking about money! We've all seen influencers earn thousands and millions but as high as our earning potential can be, it's not always consistent. Between 40-day payment periods to freelancer tax or the months when income just isn't as consistent, you need to be able to stay afloat throughout it all. We get into budgeting tips, when and...

So you've finally done it! You've built an audience, you've made the right connections and now you're about to begin your first brand partnership. But how much of the contract do you actually understand? Usage fees, duration, breach - oh my! In the latest episode of The Business of Influence, we're breaking down influencer agreements, settling disputes and making sure you don&#...

Have you ever thought about who the oldest influencer in the world is? Or what the life cycle of an influencer looks like? Where should you career if you don't quit or get cancelled. In the latest episode of The Business of Influence Podcast, we look at all the ways you can use your time as an influencer or content creator to pivot to new and exciting careers. Perhaps it's starting your ow...

We're super excited to present the latest episode of the Business of Influence Podcast because this one's really for everyone. In today's world, everyone needs to establish a personal brand - a uniquely YOU image in the online and professional realms. Your personal brand can be the key to leverage your LinkedIn profile into a successful career or standing out in a saturated market as a...

This one's for the brands! Whether you're a small business owner, a multi-hyphenate entrepreneur, or part of a global company, we get into how influencer marketing can drive your business growth. Beauty on TApp founder, Mathebe Molise joins Leroy and  Tami to discuss her entrepreneurship journey, how she stays true to her audience, and valuable insights for anyone in business.  And don&#39...

One of the most important decisions you have to make as a creator is figuring out is your why and where. However, should influencers be confined to one category? Is this even still relevant? Do you need to be on every social media platform or focus on a single one? In this episode, Leroy and Tami discuss choosing social media platforms, what works best for brand collaborations and whether it still...

The influencer landscape has drastically transformed since it's an inception. Leroy and Tami present a beginner's guide to influencer marketing, breaking down exactly what constitutes an influencer, how the landscape's changed, and what it takes for brands and creators to succeed in this day and age. Tune into to learn more about the South African and global economy, the importance of...

Under Armour presents The Ultimate Team Talk.