HousingMarket

The Business of Housing

Business EN ↓ 30 episodes

Headlines are noise. Data is signal. The Business of Housing is the audio companion to HousingMarket. Produced by 25-year cycle veteran Lance Sonka, we map the structural physics and supply mechanics of real estate. We deconstruct builder margin decay, the resale lock-in effect, and failing 1099 networks. No retail advice or market-timing fluff—just unvarnished field intelligence on transaction velocity, PropTech, and building the Fastlane. Unlocking supply. Accelerating liquidity.

Author

HousingMarket

Episodes

Sellers Hit the Reset Button 07.05.2026 3:14

In this eye-opening episode, we delve into the unprecedented trend of sellers delisting their homes, reshaping the inventory landscape in the U.S. housing market. Join Lance Sonka as he examines the factors driving this record pace of delistings and what it means for buyers and sellers alike. We’ll explore critical topics such as the impact of easing interest rates on seller behavior, the implicat...

7% Rate Shock: Housing Woes 07.05.2026 1:59

In this eye-opening episode, we confront the staggering impact of soaring mortgage rates on the housing market. Join Lance Sonka as he unravels the complexities behind the 7% rate shock that has left many potential buyers paralyzed and inventory levels dwindling. We’ll delve into critical topics such as the cascading effects of rising rates on affordability, the implications for both buyers and se...

State of Play: 2020 Housing 06.05.2026 2:05

In this insightful episode, we take a closer look at the Q1 2020 U.S. housing market and the trends that are set to shape the next decade. Join Lance Sonka as he breaks down the latest data on pricing, inventory, and buyer behavior, providing you with a comprehensive understanding of the current landscape. We’ll discuss the challenges posed by economic fluctuations, the evolving dynamics of supply...

Mortgage Rates: A Turning Point 06.05.2026 2:05

In this pivotal episode, we explore the momentous stabilization of mortgage rates and its profound implications for the housing market. Join Lance Sonka as he dissects the recent shift from 6.11% rates and how this turning point is not just a number, but a catalyst for innovation in PropTech. We’ll dive into key topics such as the impact of stabilized rates on buyer confidence, the surge in PropTe...

Builder Incentives Unpacked 06.05.2026 2:04

In this compelling episode, we dive deep into the intricate world of builder incentives and their critical role in navigating today’s volatile housing market. Join Lance Sonka as he unpacks how fluctuating economic data is prompting builders to offer deeper incentives, ensuring they maintain sales momentum amidst shifting buyer sentiment. We’ll explore key topics such as the impact of interest rat...