The Business of Creators

In this episode, we sit down with Lucy Guo, the innovative founder of Passes, a platform revolutionizing the creator economy. Lucy shares her insights on how Passes is empowering content creators to build sustainable businesses and forge deeper connections with their audiences. From the platform's unique focus on direct messaging to its expansion into college sports, Lucy offers a fascinating...

In this episode, we're joined by Josh Reader, CEO of CreatorCut, a company helping creators finance and produce bigger projects through fan investment. Josh shares his journey from traditional media at AMC Networks to the creator economy, and discusses how CreatorCut is empowering creators to own their intellectual property while unlocking the financial power of their fan communities. Key tak...

Get ready to level up your knowledge of the gaming industry's hottest trend - in-game content creation! Join us as we dive into the world of Overwolf, where passionate gamers are turning their modding skills into cold, hard cash. In this latest episode we have not one but two guests. We welcome Shahar Sorek, CMO of Overwolf - the powerhouse platform revolutionizing user-generated content in g...

In the latest episode of the Business of Creators, Ian speaks with Iggy Azalea about crypto and the creator economy. Iggy explains Dream Vault, her new crowdfunding platform. They also discuss the launch of her meme coin $MOTHER and the double edged sword of celebrities and crypto. The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this sh...

Alexis Nikole is taking the internet by storm with her unique blend of eco-friendly lifestyle content. The former social media manager turned full-time creator has amassed a huge following for her fun, educational videos showcasing her passion for foraging and cooking with wild ingredients. From those humble beginnings, sharing photos of foraged greens and simple meals, Nikole's audience expl...

The world famous Cannes Lions International Festival of Creativity recently announced LIONS Creators to accelerate the growth of the creator economy within the creative marketing mix. In this latest episode Ian is joined by Simon Cook, CEO of Cannes Lions, to discuss the initiative ahead of the show later this month. We discuss the history of this 70 year old event, the rationale behind LIONS crea...

Check out the new Creator Chatbot that can capture email leads, offer promotions and recommend products to purchase. The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-found...

The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content. Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators...