The Business of College Sports

Immigration attorney Ksenia Maiorova, a partner at Green and Spiegel, joined me to chat about what international athletes can and cannot do when it comes to NIL, why so many workarounds being attempted don't actually work and why there's virtually no way for international athletes to safely receive revenue sharing on a student visa. We also talk about other visa types available and the p...

Big announcement this week: Kristi has a new co-host, Jeff Schemmel! Jeff is the President and CEO of College Sports Solutions, a consultancy focused on helping athletic departments maximize their efficiency, leverage their resources and increase revenue. Kristi and Jeff are joined this week by Cole Gahagan, CEO of Learfield—a leading media and technology services company in intercollegiate athlet...

Thomas Thomas Jr. is the co-founder and CEO of Basepath , whose software is used by student athletes, collectives, and universities to automate name, image, and likeness operations.  Thomas joins the show to discuss:  How Basepath started, the work they currently do, and how they work with collectives  The first steps they take when onboarding a collective and its athletes  The ways they help part...

In this episode, I’m joined by Ksenia Maiorova and Amy Maldonado. Ksenia and Amy are very accomplished immigration attorneys who work with international athletes seeking to take advantage of NIL. They've been able to secure O-1 visas for several athletes and are sharing with us both their successes and the challenges. Topics we covered include: The limitations on a student visa and how it com...

This episode, I am joined again by Wesley Haynes, President and Founder of The Brandr Group . If you missed the first episode from last year, it's available here . The Brandr Group remains one of the leaders of the group licensing sector of NIL, with more than 70 schools signed to group rights partnerships.  In this ever-changing NIL scene, Wesley gives updates on:  The Brandr Group’s growing...

This episode, I'm joined by Jordan Acker, the Immediate Past Chair of the Board of Regents at the University of Michigan and a partner at Goodman Acker in Detroit. A lifelong sports fan, Jordan was an early advocate of allowing student athletes to monetize their name, image and likeness. We chatted about the role of the Board of Regents relative to athletics issues and opportunities and where...

I'm joined this episode by Chris Giles, co-founder and CEO of FanRally , a platform that replaces traditional season tickets with a tech-enabled subscription service.   Members pay a monthly subscription fee instead of paying for tickets and can reserve seats directly on their phones, finding games that work best for their schedules. FanRally is aimed at modern consumers, including younger fa...

We're joined this episode by Marty Ludwig, Director of Trademarks and Licensing at University of Cincinnati, where he is responsible for managing all internal and external relationships regarding the commercial use of the university’s brand (including its name, identifying marks, and still and moving images) to protect and promote the goodwill and reputation of the university, ensure the univ...

This episode I'm joined by industry veteran Steve Hank, currently an Executive Vice President at Affinaquest , to talk about how athletic departments can leverage the data they already have to increase fan engagement and revenue for the department.  We discuss: The main revenue struggles he sees over and over again in college athletics How pro teams have done a better job creating a personal...

On Friday, September 9th, I was joined on campus at the University of Florida by NCAA President Mark Emmert.  Special thanks to the UF Institute for Coaching Excellence for hosting this, which was an interview for both of the NIL courses I teach at UF in the Sports Management and PR departments. Students and athletes alike were invited, and I appeared in my capacity as a professor. Although this w...

I'm joined this episode by Rob Seiger, a partner in Archer & Greiner P.C.’s Sports Law Group, who has joined us once before to talk about issues international student athletes have been trying to navigate in order to take advantage of the NCAA's new name, image and likeness rules.    Rob represents college and university athletic departments in immigration and related compliance issu...

Former UGA quarterback Aaron Murray joins the podcast to chat about his new venture, The Players' Lounge. This NFT community was built by lettermen to empower relationships within the collegiate sports community through connecting current and former athletes with their respective fan bases while providing opportunities for student-athletes to monetize their individual brands. Aaron joined the...

In this episode, I'm joined by Gary Veron, Associate Athletic Director for Student-Athlete Experience at BYU.  BYU has been very proactive in its approach to name, image and likeness, so I invited Gary on to discuss what's going on in Provo. We dive into: How Gary's position morphed from compliance to an NIL focus Why BYU took a more proactive approach toward NIL right off the bat T...

In this episode, I'm joined by Eddie Rojas, the founder of the Gator Collective . Eddie was a former baseball player at the University of Florida and was one of the first to start an NIL collective to support student athletes in their name, image and likeness endeavors. The Gator Collective's success is marked by it's more than 2,000 members and $500,000 in annualized revenue, in ad...

There is so much creativity and innovation happening in the NIL space right now, and Oklahoma State's The Brand Squad is a terrific example.  If you aren't on a campus, you might not realize the level of interest non-athlete students have in being part of NIL. I've heard from law students, accounting students, PR students and all sorts of other students on campus who are trying to h...

I'm joined this week by Porter Grieve, CEO of Mercury, a white-label NFT platform that focuses on helping universities and sports teams to create one-of-a-kind digital fan experiences. Mercury recently partnered with Kansas Athletics ( read my piece on the deal ) to create a new NFT platform. What I thought made this deal really interesting was how it was being combined with an NIL deal for t...

This week, I'm joined by Jason Belzer, CEO and co-founder of Student Athlete NIL, and Kimberly Beaudin, President and CEO of the College Football Hall of Fame, to talk about the inaugural NIL Summit being held June 13-15, 2022 in Atlanta at the HOF.  The NIL Summit is an immersive multi-day professional development experience and gathering place for college sports’ most important stakeholder...

For this episode, I'm joined by David Kaplan of The Hockey Guys ,  a group of 10 NCAA hockey players who got their start on TikTok. The Hockey Guys have grown their reach to over 1.4 million followers and subscribers across multiple social media platforms. I recently had David, along with two other members of The Hockey Guys, on my Game Face podcast , and we touched on a few things that warra...

Former UGA football players Ty Frix, Keith Marshall and Aaron Murray, along with Ty’s brother Trent Frix, recently created The Players’ Lounge , a digital collaborative space for college fanbases, with the University of Georgia as its initial focus.  In addition to using a Discord channel to connect fans, the group will launch an NFT collection called DGD Mafia on Sunday, January 9 to benefit curr...

This episode, I'm joined by Wesley Haynes, President and Founder of The Brandr Group . His company has been on the leading edge when it comes to group licensing in the NIL era, signing nearly 20 schools to deals that allow their student athletes access to group licensing opportunities. The Brandr Group currently has agreements with the following schools: UNC, Ohio State, Texas, Alabama, App S...

In this episode, I'm joined by Mid-Eastern Athletic Conference Commissioner Dr. Dennis E. Thomas to chat about the MEAC's new partnership with Syracuse University and how his conference is approaching name, image and likeness for its student athletes. Dr. Thomas is the third full-time commissioner of the conference and entered his 20th year this summer. He's retiring in December, bu...

I'm joined on this episode by Trevor Bechtold , Director of Sports, Recreation + Entertainment at HOK. He's an architect who has worked on projects like the expansion to the Penn State University Lasch Building and Clemson University’s new Allen N. Reeves Football Complex. After hearing the news that Clemson is developing a new student athlete branding institute as part of their Poe Indo...

In this episode, I'm joined by Zach Beebe, the co-founder of NIL Management. Based in Columbus, Ohio, NIL Management has secured a steady stream of local deals for Ohio State student athletes, including cars for six football student athletes from one dealership. After interviewing Zach for my piece on all of the car deals we've seen so far, I asked him to come on and talk more about the...

In this episode, I am joined by Dave Capitano , the Higher Education Practice Leader at Baker Tilly . Dave has worked with hundreds of universities on a variety of higher education matters, from finance and operations issues to esports and name, image and likeness. I was recently on Dave's podcast discussing the first 50 days of NIL . In our time off air, he mentioned his passion for esports,...

This episode I am joined by Katie Davis, a CPA, Partner, and Collegiate Athletics Practice Leader at James Moore & Co. , an accounting firm that works with collegiate athletics departments, athletic associations, booster clubs, and other higher education-related organizations nationwide. Katie has dedicated her career to providing accounting and consulting services to universities and advocati...