The Business Of Coaching

Ever wonder why some coaches seem to effortlessly build successful practices while others struggle despite having the same skills and motivation? The answer might surprise you. It's Not About Willpower What looks like a lack of willpower is often something completely different. Coaches who appear to stick to good habits with ease aren't necessarily more disciplined – they're benefiting...

Ever wondered why those killer self-promotion skills that got you promoted in corporate just aren't working for your coaching business? Sarah breaks down the fundamental difference between marketing yourself as an employee versus marketing your coaching services to clients. Spoiler alert: they're complete opposites! Key Takeaways The Visibility Trap You know those colleagues who effortless...

Are you busy with your coaching business but not seeing clients? You're not alone. Most coaches mistake activity for progress, spending time on tasks that feel productive but don't actually generate clients. The Reality Check: Posting generic content about coaching, endlessly tweaking your website, and networking with other coaches isn't marketing—it's passive activity disguised as...

Feeling stuck, overwhelmed, or unsure where to start building your coaching business? You're not alone. In this episode, Sarah explores why waiting for the perfect plan keeps coaches paralysed and how small, consistent action creates the momentum and clarity you're seeking. Key Topics Covered: Why "perfect planning" is actually holding you back - and what successful coaches do in...

The coaching industry has a dirty secret: 80% of trained coaches can't make a sustainable living. In this episode, Sarah exposes the seductive lie that's keeping thousands of talented coaches broke and disillusioned. The Problem: Traditional coach training ends at certification, leaving coaches to "fend for themselves" The myth that "good coaching sells itself" has crea...

In this episode, Sarah explores why so many coaches still believe marketing has to be "grubby, grabby, and pushy" – and why they're completely wrong. In this eye-opening episode, discover the secret behind truly effective marketing and why the best examples are hiding in plain sight. The Invisible Marketing Phenomenon The most effective marketing is invisible to everyone except its i...

In this episode, Sarah Short explores the intersection of coaching ethics and marketing. She breaks down how coaches can market their services with integrity while still effectively communicating the value they provide to potential clients. Key Highlights: Ethical Marketing Defined: Good marketing crosses no core values and promises no miracles. It simply says "I see you and the thing you&#39...

In this episode, Sarah Short explores the transformative difference between bad and good marketing for coaches. She explains how effective marketing doesn't require endless hours but rather a clear message, targeted audience, and consistent implementation. Discover how good marketing is similar to good coaching and can create positive ripples of impact far beyond your direct client base. Key H...

In this episode, Sarah addresses a common frustration in the coaching industry: the lack of regulation and barriers to entry. Rather than dwelling on what we can't control, Sarah challenges coaches to focus on what we can: effectively communicating our value to potential clients through professional marketing. The Regulation Dilemma: Many qualified coaches feel frustrated by the lack of indust...

In this episode, Sarah challenges the popular "high -ticket client" concept that has infiltrated the coaching industry. She explores why this vague marketing buzzword creates false expectations and offers practical alternatives to build a sustainable coaching business based on genuine value rather than chasing mythical wealthy clients. Episode Highlights: The "High Ticket" Prob...

In this episode, Sarah challenges a fundamental assumption in the coaching profession: using "coach" as a noun rather than a verb. She explains why this simple language shift could dramatically improve how coaches market themselves and connect with potential clients. Episode Highlights: The Language Problem : The word "coach" carries misleading connotations (sports, instruction...

In this insightful episode, Sarah Short tackles one of the most common objections from coaches: the resistance to identifying potential clients by job title. Sarah explains the critical difference between coaching delivery (where the focus is on the person) and marketing a coaching business (where specificity is essential). Key Points: Coaching vs. Client Acquisition : These require completely dif...

In this week's episode, Sarah Short sits down with John Gilbert, a seasoned public sector veteran with over 40 years of experience in local government. After a distinguished career that culminated in his role as a chief executive, John transitioned to coaching and consulting five years ago. John shares his extensive background in local government, including his progression through education and le...

Elevate: Empowering Public Sector Coaches to Thrive In this enlightening episode, Sarah Short and Sarah Clein dive deep into Elevate , a groundbreaking coaching program designed specifically for public sector professionals looking to transform their careers. Sarah Clein shares insights into the unique struggles faced by public sector coaches: Difficulty transitioning from internal roles to indepen...

In this powerful episode, Sarah challenges a common misconception among coaches: that marketing lacks integrity. Through a personal encounter and professional insights, she unpacks the critical importance of effective marketing for coaching businesses. Sarah illustrates the importance of using client-friendly language in marketing. Example: Technical jargon alienates potential clients Coaches must...

In this episode, Sarah addresses the growing commercial crisis in the coaching profession. Despite excellent training in coaching skills, new practitioners are entering an oversaturated market unprepared for the business realities they face. With coaching certifications up 54% globally, Sarah explores why having powerful coaching conversations isn't enough to build a sustainable business. The...

From Headteacher to Coach: Kirsty Fitzscott's Public Sector Journey In this episode, Sarah Short interviews Kirsty Fitzscott, a former headteacher who transitioned to coaching after 25 years in education. They explore the unique perspective that public sector professionals bring to coaching and the challenges they face when establishing their coaching practices. Chapter Highlights: 1. The Educ...

How Can You Make a Difference, If You Can't Get Clients? It's an important question you should ask yourself regularly within your marketing framework. If you know "your typical client can't afford to pay" for your services, are you sure that's the right client for you? This episode invites you to think and take action. Have you enjoyed this episode? Find out more and take...

Renee joined The Coaching Revolution after going through our Nail Your Niche Challenge in 2024. Already a highly experienced coach, she discovered how good marketing can revolutionise your coaching business. Listen in to this episode as Renee talks about how her world changed for the better in the months following the challenge and doing the work within our paid programme. Have you enjoyed this ep...

January 2025 saw my biggest attendance to my FREE Nail Your Niche 3-Day Challenge, many attendees had life-changing "a-ha" moments and finally understood how to talk to their ideal client and WHY. At the end of the challenge, a feedback form was sent out and the results were inspiring! Listen in to hear the results. Join the Nail Your Niche waiting list: ⁠ https://thecoachingrevolution.c...

Want to work with those employed by the NHS or Public Sector? Competing with free is a valid question! The real question is: Do you have to? Find the answer to that in today's episode and discover how YOUR skills and style of coaching stand out on their own with the right marketing message. Join the Nail Your Niche waiting list: https://thecoachingrevolution.com/nailyourniche Have you enjoyed...

Are you a qualified coach with a UK Public Sector background? You'll beware that securing work comes with its own set of challenges which feels like a minefield. Your skills? Great; you know this and clients who've actually worked with you know this too. Positioning yourself effectively? A little tougher and the bottleneck to finding your way into that environment. The work is out there! B...

In this exciting episode, I am joined by Clare Norman of Clare Norman Coaching Associates. We discuss her diverse journey as a coach and now a Master Certified Coach (MCC) and mentor with the ICF. Now celebrating her 10th year in business, she shares some of the highs and lows it has taken to reach the point where she now has associates who mentor coach within her company, too. Her most recent boo...

"No one appreciates the value of coaching until they experience it" - no doubt you've heard this pervasive statement before and maybe that's a core belief you run within your business. Dive into this episode and challengee your thinking; it may just save a bit of your sanity! Have you enjoyed this episode? Find out more and take the FREE quiz at:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thecoachingrevolution.com...

Sometimes you just need to hear the truth when it comes to building your Coaching business. This short episode covers 15 truths that are to the point and should get you thinking about where you are...are you procrastinating or truly being productive - consistently? Get some renewed motivation and listen in. Have you enjoyed this episode? Find out more and take the FREE quiz at:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠h...