Laura Thornton, Interior Designer
The Business of Beautiful Spaces Podcast for Interior Designers | Interior Design Business Pocast
Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces that not only make a statement, but also make a difference. So sit back, relax, and let's get started on...
Author
Laura Thornton, Interior Designer
Category
Podcast website
Latest episode
Jul 6, 2026
Where to listen?
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Episodes
Ep. 102 - Let's Talk About Attracting Clients Through Strategic Web Design 20.01.2025 37:32
Send us Fan Mail Cathleen Barnes is a web strategist and designer with over a decade of experience in the corporate digital e-commerce world. Specializing in working with interior designers, she creates websites that go beyond stunning visuals to become true business tools. What sets Cathleen apart is her data-driven approach. By leveraging inspector tools and strategy maps, she ensures every webs...
Ep 101 - Let's Talk About How To Set Your Hourly Rate as an Interior Designer 13.01.2025 29:44
Send us Fan Mail In this episode, we dive into the essential process of determining your hourly rate as an interior designer. Whether you charge by the hour, use flat fees, or quote per project, understanding your hourly rate is crucial for accurate pricing and profitability. We cover everything you need to consider, from your geographic area, ideal client, and level of service to business expense...
Ep. 100 - Let's Talk About Creating Clear Communication with our Clients 06.01.2025 59:09
Send us Fan Mail As interior designers, we know how critical communication is when working with clients. From the very first meeting to the final reveal, clear and empathetic communication can make or break a project. And let’s be honest, we’ve all had those stressful moments—when things don’t go according to plan, or clients are uncertain or overwhelmed. Well, today, we’re diving into just that!...
Ep. 99 - Let's Talk About Reflecting on 2024 30.12.2024 11:28
Send us Fan Mail In this reflection episode, Laura Thornton looks back on the highlights and lessons learned in 2024, including the success of aging-in-place bathroom projects and the challenges faced in the design business. She discusses the importance of visibility, experimenting with Instagram reels and interactive content to connect with clients and fellow designers. Laura emphasizes the profi...
Ep.98 - Let's Talk to Nina Urzi about Getting Comfortable on the Construction Site. 23.12.2024 37:35
Send us Fan Mail In this episode of The Business of Beautiful Spaces , I’m joined by Nina Urzi, a powerhouse who transitioned from the tech industry to transform her family’s overwhelmed construction business into a thriving 8-figure company. With her background in corporate HR, sales, and marketing, Nina leveraged her expertise to implement systems, streamline processes, and build a successful co...
Ep. 97 - Let's talk about Prioritizing Wellbeing for Interior Designers in 2025 16.12.2024 28:20
Send us Fan Mail In this podcast episode, we explore how niching down can help interior designers thrive in a competitive industry. Instead of trying to appeal to everyone, focusing on a specific audience allows you to sharpen your marketing focus, create meaningful connections, and position yourself as an expert. By identifying your strengths, passions, and the clients you enjoy working with most...
Ep. 96 - Let's Streamlining Your Design Business: Work Smarter, Not Harder in 2025 09.12.2024 16:32
Send us Fan Mail In this episode of The Business of Beautiful Spaces , we’re focusing on how to work smarter, not harder in 2025. As your design business grows, so do the demands on your time, energy, and resources. Streamlining your business isn’t just about saving time—it’s about creating a sustainable, profitable operation that delivers exceptional results for your clients without burning you o...
Ep. 95 - Let's Talk About Professional Photoshoots 02.12.2024 17:23
Send us Fan Mail In this episode of The Business of Beautiful Spaces , we dive into the ins and outs of professional photoshoots for your interior design projects. From understanding the costs and time commitments to navigating usage rights and creating the perfect shot list, this episode covers everything you need to know to make the most of your photography investment. I also share my personal e...
Ep.94 - Let's Talk About Planning for 2025 Business Goals 25.11.2024 11:29
Send us Fan Mail In this episode of The Business of Beautiful Spaces , we dive into strategic planning for a profitable 2025. Laura shares essential steps for setting actionable business goals, including assessing expenses, determining project requirements, balancing consultations and larger projects, setting clear goals, and aligning marketing efforts to attract profitable projects. She also disc...
Ep.93 - Let's Talk About Advantages + Costs of Having a Design Studio 18.11.2024 29:52
Send us Fan Mail In this episode, we dive into the advantages of having a dedicated design studio and how it can elevate your business. From projecting a more professional image and enhancing client trust, to showcasing your style and creativity in a real-world space, a studio offers unique benefits that go beyond what a home office can provide. We’ll explore how a studio can streamline your workf...
Ep. 92 - Let's Talk Contracts with Lawyer Erica Canas 11.11.2024 46:58
Send us Fan Mail Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal templates specifically for interior desig...
Ep 91 - Let's Talk About Digital Marketing with Darla Powell of Wingnut Social. 04.11.2024 48:10
Send us Fan Mail Founder and CEO, Darla Powell, is an interior decorator herself and knows firsthand how to successfully market in this niche. After receiving countless requests from fellow designers for help with marketing their interior design firms, Darla saw a tremendous need for an agency well-versed and laser focused on marketing strategies and practices tailored specifically for designers a...
EP. 90 - Let's Talk about using AI for Interior Designer with Douglas Robb from DesignHER 28.10.2024 38:02
Send us Fan Mail Douglas envisions Interior Designher as a community hub where designers can finally learn, share, rent or buy the business skills they should have learned in school. In addition to all sorts of free education resources - from people who know what they’re talking about - Doug is collaborating with a few of our “experts” to create a series of no-cost / low-cost business tools to he...
Ep. 89 - Let's Talk Brand Identity with Paisley Gamble 21.10.2024 43:48
Send us Fan Mail With an eye for detail and a heart for storytelling and 19 years of experience, Paisley is a luxury interior designer known for blending cultural influences with timeless elegance. Her work spans from the Gold Coast of Australia to Oaxaca, Mexico, creating immersive spaces that evoke harmony and emotion. Paisley's global perspective and passion for storytelling through...
Ep. 88 - Let's Talk About Facebook Ads with Marketing Strategist Amber Rose Thomas. 14.10.2024 39:57
Send us Fan Mail Amber Rose Thomas is the visionary founder of "Launch with Amber," a bespoke service designed to elevate the effectiveness of Facebook Ads for coaches, experts, and course creators worldwide. Disappointed by the subpar results her clients experienced with traditional ad agencies, Amber, a Facebook™ Blueprint Certified Ads Manager and a CIM-accredited marketing strategist...
Ep. 87 - Let's Talk about Sustainability in Interior Design with Ashley Yeates 07.10.2024 45:48
Send us Fan Mail Ashley is a passionate designer with two companies that create wonderful design outcomes: her interior design firm- AYI & Associates and her furniture company- Ashley Yeates . This designer and business owner wears many hats. But thanks to family and faith, this multitasking mom can stay grounded and continue to focus on her purpose. She is wanting to create an impact on the i...
Ep. 86 - Let's Talk About Building Team Culture with Brittny Smith 30.09.2024 41:59
Send us Fan Mail Brittny is the founder and creative director for Homesmith Design, delivering her signature modern minimalist style. An entrepreneur at heart, Brittny started Homesmith Design as a solo passion project and has quickly grown it into a successful design studio serving clients across the country, while preserving the personalized service and experience of a small design shop. Profit...
Ep. 85 - Let's Talk About Attracting Brand Partnerships with Natalie Papier 23.09.2024 36:31
Send us Fan Mail Natalie Papier is an interior designer, art curator, and TV personality based in Charlotte, North Carolina. Natalie believes that meaningful design starts with art and that homes should be a reflection of the people who live in them, full of life, character, and warmth. She is a host of Magnolia Network’s Artfully Designed , now in its second season, and has had numerous exciting...
Ep.84 - Let's Talk to Suzanne Robson about Starting a Second Career in Interior Design 16.09.2024 45:33
Send us Fan Mail In this episode we are talking to Suzanne Robson from Suzanne Robson Design located in Austrilia about the challenges involved in starting a second career in the interior design space along with running our own design businesses. Website: https://www.suzannerobsondesign.com.au/ Instagram: @suzannerobsondesign Profit Academy: https://theprofitacademyforinteriordesigners.mykajabi...
Ep.83- Let's Talk About the Power of Process with Rebecca Hay 09.09.2024 47:54
Send us Fan Mail Rebecca Hay is known for her authentic, all-inclusive approach and has spent much of her design career building relationships with other designers and entrepreneurs. She has built a successful, 7 figure interior design business by trial and error, podcasts, online courses, and books. Over the last decade she has grown from an insecure student to having career false starts and now...
Ep. 82 -Let's Talk About Using an Art Advisor to Enhance Interior Design Services with Katharine Earnhardt from Mason Lane 02.09.2024 43:19
Send us Fan Mail In this episode of "Let's Talk About Using an Art Advisor to Enhance Interior Designs," Laura Thornton chats with Katharine Earnhardt from Mason Lane Art Advisory. Katharine shares her extensive experience and insights on how contemporary art can elevate interior spaces. She discusses the importance of selecting art that not only complements the design but also reso...
Ep. 81 - Let's Talk Designer Q+A for August 2024 26.08.2024 19:08
Send us Fan Mail Designers questions are answered on the last Monday of the month. Send in your questions to get answered. More information on The Profit Academy for Interior Designers can be found here: https://theprofitacademyforinteriordesigners.mykajabi.com/ In just one focused hour, we’ll dive into whatever you need most—pricing strategies, client management, attracting high-end clients or bu...
Ep.80 - Let's Talk About Unlocking Profits: Why Interior Designers Must Embrace Wholesale Over Retail 19.08.2024 20:31
Send us Fan Mail In this enlightening episode of our podcast, we delve into the crucial shift from retail to wholesale sourcing for interior designers and decorators. We explore why embracing wholesale can dramatically increase profit margins, ensure project exclusivity, and reduce competitive price shopping. The episode provides a wealth of information on where to find reliable wholesale vendors,...
Ep.79 - Let's Talk about Public Relations with Allyson Conklin of ACPR 12.08.2024 40:53
Send us Fan Mail Boutique PR agency founder committed to helping new and heritage brands achieve awareness through meaningful earned media placements. I launched ACPR in 2010 on a mission to do better PR. I now lead a small team who serves ~15 forward thinking, industry disrupting visionaries in the beauty, home, and lifestyle spaces. Website: https://allysonconklinpr.com/ Instagram: @helloacpr Em...
Ep. 78 - Let's Talk About Fractional Marketing with Jason Shader Smith From MLH Agency 05.08.2024 37:20
Send us Fan Mail Jason Shader Smith is the founder and principal of The MLH Agency, an integrated marketing agency providing full-service branding, public relations, and event curation services. Passionate about working with mission-led startups, he founded MLH in 2023 to provide small and medium-sized businesses with fractional marketing support. Today, the agency provides agile marketing and PR...
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