The Business of Authority (youtube feed)

Talking Points What's the one thing that you want to be known for? How do figure out what you're ridiculously reliable at? What do people expect from or get from you? Who should you interview to become more self-aware? What should you do once you uncover what others rely on you for? Quotable Quotes "Ask yourself, 'What do people get when they get me?'"—RM "It's hard to read the label from inside t...

The pros and cons of working solo vs building a firm. Are you thinking about building a firm? Rochelle and I explore the pros and cons from every angle on this week's show. Talking Points What's the difference between a building a firm and hiring support staff? Can you grow a business without hiring junior employees? How to decide which approach is right for you. Are there ways to experiment with...

Some thoughts on how to attract your true fans. True Fans On this week's TBOA, Rochelle and I share some tips on how to attract your true fans. Talking Points You have to share your expertise freely and often enough to keep the audience warm. Sharing provocative ideas will attract good clients and drive away bad clients. If you're not creating any haters, you're not doing it right. Choose a medium...

The pros, cons, ins, and outs of writing for your audience every day. Daily Writing Practice - Brilliant or Insane? Talking Points The difference between daily and weekly habits How an email list is different from a blog Why it’s important to respect privacy concerns in a community Why journaling doesn’t count How to write about the same thing every day without boring everyone How often should you...

The more you know about your ideal clients, the easier it will be to attract them. On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care. Talking Points What exactly is a client avatar? Questions to ask yourself to uncover your client avatar Deciding how many client avatars you should have How to make ideal clients more receptive to y...

Just how easy (or hard) do you make it for you customers to work with you? On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you. Talking Points Putting up hurdles for clients can be a good idea, but only if they're intentional The types of product sales that should be frictionless, and the ones that shouldn't When to require that clients jump...

Finding the threads in your own material.

Is the notion of retirement dead? Links A mission with no exit

Different ways to think about monetizing your expertise.

How to decide what your website for and how much should you spend on it. Links Updating Your Website? Here’s How To Choose The Right Team Knapsack Creative Gorgeous Free Stock Photography 99Designs

Speaking truth that is consistent with who you are.

Structuring your business around a big idea

How to package your expertise in ways that will increase your impact and revenue.

How and why to establish a POV for your brand. Links Elon Musk's First Principles Thinking Amazon's Flywheel Concept Blair Enns' Manifesto

Guest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity. Blair's Bio Blair Enns is a 25-year veteran of the business side of the creative professions. In 2002, he launched Win Without Pitching, which has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops & webcasts. Blair is the author of...

Strategy and tactics to promote your personal brand. Links Jonathan's Starbucks Card Story

Who can you help today?

Using your marketing to filter out bad fit clients and customers.

Are you being frugal or are you afraid?