Jonathan Stark and Rochelle Moulton

The Business of Authority

Business EN ↓ 327 episodes

How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

Author

Jonathan Stark and Rochelle Moulton

Episodes

True Fans 07.05.2018 24:37

Some thoughts on how to attract your true fans. True Fans On this week's TBOA, Rochelle and I share some tips on how to attract your true fans. Talking Points You have to share your expertise freely and often enough to keep the audience warm. Sharing provocative ideas will attract good clients and drive away bad clients. If you're not creating any haters, you're not doing it right. Choose a medium...

Daily Writing Practice: Brilliant or Insane? 30.04.2018 54:10

The pros, cons, ins, and outs of writing for your audience every day. Daily Writing Practice - Brilliant or Insane? Talking Points The difference between daily and weekly habits How an email list is different from a blog Why it’s important to respect privacy concerns in a community Why journaling doesn’t count How to write about the same thing every day without boring everyone How often should you...

Uncovering Your Client Avatar 23.04.2018 30:06

The more you know about your ideal clients, the easier it will be to attract them. On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care. Talking Points What exactly is a client avatar? Questions to ask yourself to uncover your client avatar Deciding how many client avatars you should have How to make ideal clients more receptive to y...

How Easy Do You Make It To Work With You? 16.04.2018 28:16

Just how easy (or hard) do you make it for you customers to work with you? On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you. Talking Points Putting up hurdles for clients can be a good idea, but only if they're intentional The types of product sales that should be frictionless, and the ones that shouldn't When to require that clients jump...

Why You Need A Content Inventory 09.04.2018 21:41

Creating Leverage 02.04.2018 36:01

Establishing Your Point Of View 26.03.2018 37:01

Ramona Russell - How To Get More Media Attention 19.03.2018 58:16

Accepting Risk (And Charging For It) 12.03.2018 41:42

Building Your Circle 05.03.2018 37:05

Offending People 26.02.2018 25:31

When to Invest in Your Business 19.02.2018 24:33

Should You Write a Book? 12.02.2018 36:32

Validating Your Idea 05.02.2018 30:57

Madalyn Sklar - Building Community 29.01.2018 40:18

Twitter expert Madalyn Sklar explains how to build a community around your big idea. Madalyn Sklar is a social media power influencer, blogger, podcaster, and #TwitterSmarter chat host. She joins us on this episode to share decades of experience building online communities. Links Madalyn's website Madalyn's twitter LINKS Rochelle | Email List | LinkedIn | Twitter | Instagram Jonathan | Daily List...

How Long Should You Keep A Client? 22.01.2018 31:33

Unretirement 15.01.2018 24:08

Intro to Value Pricing 08.01.2018 44:50

Business Models 08.01.2018 35:10

Blair Enns - Pricing Creativity 08.01.2018 44:15

Guest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity. Blair's Bio Blair Enns is a 25-year veteran of the business side of the creative professions. In 2002, he launched Win Without Pitching, which has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops & webcasts. Blair is the author of...

Redesigning Your Website 08.01.2018 28:01

Authenticity 08.01.2018 30:07

Getting Your Name Out 08.01.2018 38:22

Finding Your Sweet Spot 08.01.2018 27:26

Niching Down 08.01.2018 31:30