The Business of Agriculture Podcast

How do farmers feel when misinformation about agriculture takes center stage? Dennis Bulani knows firsthand. After a conference speaker delivered a factually flawed tirade against modern farming, Dennis was inspired to write What a Farmer Wants You to Know About Food . In this episode, Dennis shares insights from his book, tackling one of agriculture's greatest challenges: bridging the communicati...

Protein is the hottest buzzword in food and diet trends—but will it stay that way? Damian Mason and RaboResearch's Nicholas Fereday explore the booming demand for dietary protein and its impact on agriculture, from animal-based production to plant-based alternatives. Learn how "protein-enhanced" snacks like boxed waffles and bagged treats are shaping consumer habits, and discover who benefits most...

Sustainable Aviation Fuel (SAF) could become a game-changer for production agriculture, driving a surge in demand for corn and soybeans—two crops currently facing significant oversupply challenges. But will SAF truly take off? What policies, regulations, and incentives are necessary to make this vision a reality? Join biofuels analyst Corey Lavinsky of S&P Global and Pete Meyer of Muddy Boots Ag a...

Just before Christmas 2024, the federal government unveiled a $31 billion aid package for American farmers—$10 billion in direct payments and $21 billion in disaster relief for the past two years. But here's the twist: even more funding might be on the horizon. In this episode, Damian Mason is joined by Paul Neiffer, the Farm CPA, and Chris Barron of Ag View Solutions for a deep-dive into the long...

Chris Barron has weathered several Ag downturns as an Iowa farmer. He's also helped hundreds of farming operations succeed despite farm economy downturns as an Ag consultant with his company, Ag View Solutions. Chris joins Damian Mason to discuss the Business of Agriculture at the farm level, laying out strategies smart operators can deploy to — not only survive, but prosper — during a rocky farm...

American consumption of beef — contrary to predictions otherwise — has held up amazingly well, despite beef prices outpacing the rate of general food inflation. 85% of that beef is processed by the "Big 4" packers. Looking ahead, what changes are coming for beef? Will smaller meat processors, backed by federal grants announced a few years ago, change the landscape? Will food inflation, environment...

RFK Jr. as head of Health and Human Services will oversee the Food and Drug Administration and will have a role in setting food policy in the United States. Will RFK "Un-Fauci" our food system? And what exactly is meant by "Fauci'd," you ask? When a bureaucrat uses fraudulent science to achieve political outcomes, enhance his power, and collaborate with corporations to earn profits, that's the "Fa...

Vance Crowe and Damian Mason have spoken to hundreds of thousands of Agricultural audience members. In this fun and fast moving discussion, they share "behind the scenes" stories from their careers on stage at Ag meetings all over the world. How do you handle a disagreeable audience? Why should you never actually write a speech? What makes for a good or bad audience? Have you ever bombed? (Anyone...

As production Agriculture moves from banner years economically to a downturn, what changes will we see on the land front? Presumably values decline as other asset classes compete for investor dollars as the farm belt tightens amid lower commodity prices. Couple that with a dying generation handing off farm assets to disinterested, non-farming heirs and we could see hefty changes in Ag country — fr...

We in Agriculture are told, "The low cost producer wins." That's been generally true for as long as anyone working in Ag today can remember. But what about moving forward? Will efficiency gains be enough to keep Agriculture profitable? No, they won't be. The reason: Focusing on efficiency addresses supply, when our real problem moving forward will be stagnating demand. Agricultural consultant Todd...

Beginning in the 1960s, Americans were told of the evils of saturated fat. From the 1970s through the '90s, "low fat" was a can't miss marketing slogan. Abstaining from meat, eggs, butter, and milk would keep us thin and stave off heart attacks, we were told. Grains and fiber were the answer for health and longevity, according to the experts. At one point the government's food pyramid recommended...

We're in year one of an Agricultural economic downturn due to low commodity prices. How bad are things, really? Where - geographically - are the numbers worse and who's holding up better? Curt Covington, with Ag America Lending joins Damian Mason for the third time on The Business of Agriculture show. Curt provides a letter grade on farm and lender financials from California almonds to Florida dai...

The number of farming operations in the U.S. has dipped below 2 million for the first time since we became a developed nation. Peak farm — meaning the year we had the most operations — occurred in 1935 when we had 6.8 million farms with a farming population of 32 million. Of a national population of approximately 128 million, that means one in four Americans farmed. Today, a few more than 3 millio...

Netafim, a subsurface drip irrigation maker, is teaming up with corporations eager to offset their water consumption. Through their Corporate Partnership Program, Netafim secures commitments from outside corporations to fund 50% or more of the cost of new irrigation installation on farms. Similar to carbon offset programs you may have heard about, in this arrangement farm owners agree to put in wa...

What happens if Robert F. Kennedy, the self-described "extreme environmentalist" who rails against "factory farms," is in charge of the Department of Agriculture? The trust fund heir turned environmental lawyer turned politician led the first lawsuits against Monsanto, and he's on the record as saying we can end diabetes with organic food. Those are just a few of the alarm bells Damian Mason and h...

Will we get a new Farm Bill and if so, what will it look like? Damian Mason asks those questions and plenty more of his guest, Roger Cryan, Chief Economist for the American Farm Bureau Federation. Dr. Cryan and Damian provide a brief history of farm legislation (it dates back to the 1930's) as well as a look ahead at what a future farm bill might include. Based on current administrative sentiment,...

The International Longshoremen's Association announced that they had reached an agreement to end their strike on the evening of October 3rd. This episode of The Business of Agriculture was already recorded and set for release on October 7. Given the tenuous state of affairs between the ports, shippers, and the union — along with the fact the agreement is temporary — I believe this topic and my tak...

Explore the rise of corn ethanol in the United States in this insightful episode of  The Business of Agriculture . Prior to the Renewable Fuels Standard of 2004, corn ethanol was a niche market. Fast forward to today, and nearly 40% of U.S. corn production is dedicated to ethanol. Join host Damian Mason as he interviews Geoff Cooper, CEO of the Renewable Fuels Association, to discuss the impact of...

The Business of Agriculture is all about producing food, fuel, and fiber. We're damn good at it. What we're not so good at is promoting our products. In a marketplace that's oversupplied on just about every Agricultural commodity, differentiation, promotion, branding, and marketing are more important than ever. Maureen Ballatori, CEO of Agency 29 — an Agriculture focused advertising firm — agrees...

Are livestock producers unfairly targeted by climate activists for their environmental impact? Do consumers face unjust guilt trips over their meat, milk, and egg choices? In this episode of  The Business of Agriculture,  we dive into the debate surrounding livestock and greenhouse gas emissions. Join host Damian Mason and UC-Davis animal scientist Frank Mitloehner as they separate fact from ficti...

Two areas of increasing concern for production Agriculture: Water utilization and labor availability. Farmblox is a farm automation company connecting equipment and in-field sensors to a producer's phone. Imagine a future with less time spent monitoring or guessing, and more time adjusting, based on real time information. Sustainability, labor saving, and improved yields through technology using a...

In this episode, we dive into the world of pulses—edible seeds from the legume family, including lentils, dry beans, and chickpeas (also known as Garbanzo beans). Discover why pulses are becoming a crucial part of the food industry, driven by rising consumer demand for plant-based protein, increasing protein needs in developing economies, longer shelf life, and impressive drought resistance. Join...

You've probably heard about Regenerative Agriculture, now there's Regenified Certified. This innovative certification designates products produced using advanced regenerative farming practices. In this episode of The Business of Agriculture, host Damian Mason is joined by Heidi Diestel from Diestel Ranch, a pioneering California-based turkey producer. Heidi Diestel discusses how her family's verti...

The subject of solar development on farm ground generates a lot of impassioned opinions. But do you know the all the facts? Listen to Damian's discussion with Illinois farmer John Carroll, who has eight on-farm solar developments powering livestock and farm facilities. He is also exploring community solar projects, where a municipality leases farm land for solar power development. John explains th...

Imagine a future with more environmental regulation, a fusion of regenerative and conventional farming practices, tastier food that's still affordable, fewer farmland acres — especially of corn and soy — with more acres of oddball crops like sorghum. These are just a few of Damian Mason's BIG thoughts on the future of farming, food prices, and what'll be growing on America's farms. The Business of...