The Business Growth Series

Welcome to another exciting episode from The Business Growth Series with Trigger Worldwide. In this podcast, we explore the fascinating world of Packaging Design. We discuss some iconic product packaging designs and define how to go about planning for a new packaging design. We deep dive into the importance of Design directions and guard rails. We share 10 tips for creating good, eye-catching pack...

Welcome to another exciting episode from The Business Growth Series with Trigger Worldwide. In this podcast, we discuss the Power of Music in Advertising. We explore how brands can leverage music to differentiate themselves in a competitive noisy marketplace. We’ll explore how to deconstruct icon music and why brands should do it, we’ll share with you 10 best practices for leveraging music in your...

Welcome to another exciting episode from The Business Growth Series with Trigger Worldwide on the art of negotiation in the realms of Advertising, Marketing, and Sales. Negotiation is a strategic dance where two or more parties resolve issues and reach agreements beneficial to all involved. From business transactions to personal interactions, negotiation shapes our daily lives. In this podcast, we...

Welcome to another exciting episode from the  Business Growth Series with Trigger Worldwide. Today we dive deep into the dynamic realm of Augmented Reality Marketing. The digital marketing landscape is ever-evolving, fueled by technological advancements that promise boundless innovation for brands to bridge the virtual and physical worlds. Join us as we explore how Augmented Reality Marketing has...

Welcome, listeners, to a journey through the captivating realm where emotions and business growth intertwine. In this episode, we delve into the heart of modern advertising, exploring the profound impact of human emotions on the dynamic landscape of marketing. This isn't just about selling products; it's about selling emotions. In a world saturated with choices and fierce competition, bran...

Welcome to a compelling episode from The Business Growth Series, where we delve into the intricacies of the modern marketing landscape and the indispensable role that Customer Journey Maps play in steering businesses toward unprecedented success. In today's fast-paced world, marketers face an unending challenge: how to break through the noise and establish genuine connections with their audien...

This podcast emphasizes the vital role of Public Relations (PR) in building successful brands and shaping public perception. Strong PR is crucial for effective brand management, as it cultivates valuable relationships with journalists and the media, establishes long-term success, and ensures a positive reputation and credibility. The podcast discusses various strategies to leverage PR for brand gr...

In this exciting podcast episode, we delve into the transformative capabilities of AI and its immense potential for businesses to achieve marketing success and drive remarkable growth. Join us as we explore the challenges faced by B2B and B2C buyers in today's dynamic landscape and how AI can address these obstacles. We discuss the distinct characteristics of B2B and B2C buyers, their decision...

Experiential marketing is a powerful tool that enables brands to create memorable, immersive experiences for their customers. While experiential marketing has been around for over a century, but it has recently regained momentum as brands seek new ways to connect with their audiences.  Capturing a customer’s share of mind in today’s marking ago is proving to be increasingly difficult. Customers ar...

We live in a world that usually evaluates success and growth on the basis of increasing output and improving productivity. This focus often leaves marketers and brands focusing on the output alone which is a rather short-term view, as it priorities quantity over quality, short-term productivity boosts and spiked profitability. In the long run this can adversely affect the brand’s reputation, loyal...

Copywriting is about crafting persuasive and engaging communication that goes beyond selling products, services, or ideas; it connects with customers, creates relationships, and builds loyalty. It requires a deep understanding of human psychology, market trends, and customer behavior. Creative copywriting, on the other hand, is a more experimental and imaginative approach to copywriting. It's abou...

Influencer marketing involves brands working with individuals who have a large social media following, with the intent of not only promoting their product or service but also building brand awareness, trust and value. Working with influencers who share similar values as the brand, allows for the brand to identify new audiences that align with the target audience of the business. Influencer marketi...

Affiliate marketing works on the premise that the affiliate promotes the brand’s product or service to their audience and in return earns a percentage on the sale. The affiliate can promote a brands product link or blog post or insta story or YouTube video etc. on their website or with their network. When a customer clicks on the link to buy, the affiliate earns a commission from the sale. Affilia...

Creating campaigns that go viral is not a matter of luck but more a matter of creating powerful emotional experiences for customers; striking the right emotional chords with viewers that make them identify themselves within that piece of communication and therefore make them want to share it with their social circle. Viral Marketing does require your brand to create stronger bonds with its custome...

Customer Centric Marketing is an approach designed around the customer (i.e. their wants, needs, desires, interests, etc). Its purpose is to build long-term trust and loyalty towards a brand. Successful customer centric marketing requires understanding of WHY your customers need what your company provides? How does your company’s solutions improve certain aspects in the customer’s life? Customer c...

Businesses consistently strive to overcome marketing inefficiencies and create sustainable growth. Most of them realize all too well that the traditional way of investing in marketing and marketing budget allocating has to change. This need to change is driven by many factors including customers and their ever-changing behaviors. Customer preferences and biases make sales a lot harder. The objecti...

People are predominantly visual in nature and therefore logos give businesses the opportunity for people to recognize the brand and differentiate the business from competitors. Brand logos are the first impression for new customers. They communicate a business’s personality, create recognition, boost loyalty and also contribute towards building trust. A product or service from a trusted brand natu...

Consumer Insights are interpretations that businesses use to get an understanding into how and why prospect customers and ideal customers think, feel and act. It is rooted in human beliefs and behaviors that drive their thought process, decision making and action.  https://www.triggerworldwide.com/ Click  here  to read the article.

Driving any form of business growth is never easy; more so when you want it to be sustainable. It is more than just loading up your product with more features or even adding add-on services. https://www.triggerworldwide.com/ Click  here  to read the article.

How To Drive E-Commerce Traffic for Business Growth https://www.triggerworldwide.com/ Click  here  to read the article.

“How To Build The Best Revenue Model For Remarkable Business Growth”. https://www.triggerworldwide.com/ Click  here  to read the article.

“ Ways to Improve Brand Equity In A Highly Competitive Marketplace ”. https://www.triggerworldwide.com/ Click  here  to read the article.

“How Brand Archetypes Build Customer Love, Business Success and Growth”. https://www.triggerworldwide.com/ Click  here  to read the article.

“How to Define The Ideal Marketing Mix for Business Success and Growth” https://www.triggerworldwide.com/ Click  here  to read the article.

“How To Choose Brand Fonts that Help Build Impressive Brands" https://www.triggerworldwide.com/ Click here to read the article.