The Business Edit®

When's the last time you've said to yourself, "I don't have time for that"? If you're an average human being without time travel capabilities, I'd imagine it wasn't that long ago! But have you ever stopped to ask yourself, "Why don't I have time for that"? It's easy to jump to the obvious answers like "my schedule is packed" or "life is just crazy right now", but are those really reasons or just e...

"Am I ready to scale my business?" This is a question I get a lot because there are so many misconceptions about what it takes to scale a business. I mean, you don't want to dive into something you're not ready for and risk falling flat on your face, right? But you also don't want to disqualify yourself from taking bold steps in your business even if you're not 100% ready! You can think about scal...

Are you into spring cleaning? I'm not really into cleaning, and typically couldn't care less if the floors are scrubbed (as long as the clutter has been put away)! However, in the spring, I always get the urge to do a deep clean and declutter of my entire house. I wish I could say that I get that urge as a business owner only once a year too, but in reality, it comes about every 90 days! If you're...

Have you ever struggled with knowing how to balance maintaining a sense of privacy and building your personal brand as a service provider? Showing up as yourself while also curating an intentional, business-building personal brand can be a difficult path to navigate. Today, I'm excited to share this conversation with my past client, Randi Beranek, a pharmacist turned brand photographer who helps b...

Everyone is talking about "building community" but few business owners have figured out how to bring people together in a meaningful way. I met today's guest when I was invited to guest present to her membership in early 2023, and I was immediately blown away by the type of community she'd built. Not only that, I was intrigued by the structure of her membership, how many people she was serving, an...

I grew up on a farm in the midwest, so I'm very familiar with the "pull yourself up by your bootstraps" mentality, and I don't shy away from doing work that's hard. HOWEVER, and this is a big however, we do not live in the time economy anymore. In the time economy, the more hours you put in, the more money you make. This was the height of the industrial revolution and where we got the lovely 40 ho...

I recently read that as many as one in three entrepreneurs struggle with depression and burnout and 95% of entrepreneurs are unsure of how to achieve a healthy work-life balance . Here's why this is so important: when we don't manage and address stress in our life, it will inevitably lead to burnout. You can't sweep your stress under the rug and hope it goes away. You have to learn how to manage y...

One of the reasons why I think so many business owners struggle to hit their annual goals is because they don't take the time to break them down into bite-sized chunks. At the beginning of the year, they get excited and motivated and create the big pretty map, but then they shove it in a drawer and don't take it out because actually taking action on those goals feels overwhelming. This is why I'm...

I hired Sarah as my trademark attorney after going through a nightmare experience with my previous attorney - a story that I share in more detail during this episode! I've learned so much about trademark applications from working with Sarah, and I'm thrilled to bring her to the podcast today to simplify the ins and outs of protecting your brand for you too. Sarah Waldbuesser is an attorney for coa...

One of my top five strengths is "Learner", and I love learning about business and marketing. Recently the YouTube algorithm served up a video about building your sales funnel, and I clicked to watch. This video was riddled with tech jargon, affiliate advertisements for paid software platforms, and really complex paid advertising recommendations. For most business owners, this kind of advice on bui...

As we're getting into the New Year, you may have already made some goals around how much money you want to make this year and different strategies you want to implement to reach your goals. I'll be the first person to say that there are a million ways to grow a business, and there's no one-size-fits-all solution. However, no matter what your financial goal or marketing strategy looks like, there's...

As a business owner, I've always valued learning from the mistakes of others, but I've learned by experience that there are just some lessons that you have to learn the hard way. I talk to so many business owners on a weekly basis that feel like they're the only ones who are struggling, and if the only thing that this episode helps you see is that you're not alone, then it'll be worth it. It's nor...

If you want to grow your service business without adding hours to your schedule each week, you need to create a clear strategy to scale. And today, I'm sharing the 4 most common ways to scale your service-based business! These strategies aren't just about making more money—they're about serving more people without stretching yourself thin. Picture this: you're able to take on more clients, give th...

As a copywriter at What Sara Said , copy coach, and host of the Copywriter On Call podcast , Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients. On today's episode,...

Here's something you may not know about me... I'm easily overwhelmed, despite being crazy organized. The reason why I've been so intentional with creating routines and systems for myself and my business is because my tolerance for chaos is... below average. When it comes to eliminating overwhelm in your life, complexity is a major culprit, especially for busy women managing a business, home, and f...

This is the time of the year when my DMs get flooded with the question, "Which planner should I use this year?!" When it comes to planners and productivity tools, it feels like I've tried them all - some helpful, some not so much. But when it comes to being productive and getting the right things done, it's not about fancy gadgets; it's about organizing your to-do list in a way that helps you to f...

For business owners, the New Year isn't just about turning a new page and setting goals - it's about strategy. And figuring out your pricing strategy can feel overwhelming for many reasons, but here's the thing, the start of a fresh year is a golden opportunity to reevaluate and raise your prices to set your business up for success. Your pricing strategy isn't just about typing a new number into y...

If, when you stop working, you stop making money, then you are trading time for money. When you scale your business, you move away from trading time for money, and into creating VALUE for money. When your business is set up to scale, you can simultaneously deliver incredible value and an amazing experience to your clients even while you're unplugged, offline, or on vacation. In this episode, I wan...

If you know that you need to earn more money, but you also need to work less, what you need is a strategy to SCALE your business. In this episode, I'm giving you three things that you can change in your business in order to uncap your earning potential, make more money, and actually start cutting back on your work hours. And spoiler alert - it's not that complicated! Yes, it's going to stretch you...

If you're digging into goal-setting for your business, you've come to the right place! When it comes to setting financial goals, I see so many business owners setting random goals based on what they think they "should" be making. But ultimately, this is not a good practice for growing your business, because your financial goals are as unique as your business! Who's to say if getting to $5k months...

As a service provider, the constant juggle between serving clients and navigating the labyrinth of sales and marketing can be overwhelming. Especially when you feel lost in the complexities of marketing. Yet, here's the truth: marketing is the heartbeat of your business. It's the driving force behind achieving your business goals, and getting the time and financial freedom you crave. But what if I...

Towards the end of the year, the topic on every business owner's mind is, "where do I want my business to go in the new year." Whether you're an experienced entrepreneur or just starting out, the four essential pillars talked about in today's episode are the foundation for a scalable business. Scaling can be an exciting and profitable journey, but it also comes with a lot of challenges. Tune in as...

If you want to build a sustainable business that feels easy, you need to align your business to your personality. But that's easier said than done! In this episode, I'm thrilled to dive deeper into a personality assessment that can help you learn how to articulate your natural bent and shape your business to fit your unique gifts. That's right, we're diving into how to align your business to your...

Have you ever heard the lines, "sorry, it's company policy" or "I don't know, let me transfer you to my manager"? If I'm being honest, as a business owner, whenever I hear these lines, there's a part of me that gets really jealous. I mean wouldn't it be nice if we could all just forward tricky emails and requests to our "manager"? Or tell those over-demanding clients, "Sorry, there's nothing I can...

As we enter another holiday season, you're probably anticipating taking a step back from your business and enjoying some intentional time with your friends and family. The holidays can be an extremely busy time for sales, promotions, and making big decisions and investments in your business before the new year. But if you're not careful, you might wake up on January 1st only to realize the holiday...