The Business Development Podcast

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach and may not yield significant returns on investment. He highlights that most attendees are not potential customers and are primarily interested in grab...

In episode 56 of The Business Development Podcast, host Kelly Kennedy addresses the importance of separating account management and business development. Kennedy recounts their personal experience of juggling multiple roles before realizing the need for separate teams. The episode highlights the significance of dedicating time to new business development, as customers can leave at any time, regard...

In Episode 55 of the Business Development Podcast, host Kelly Kennedy takes a moment to express his gratitude for the opportunities that led him to his current role in business development. Reflecting on his experiences in sales, Kelly emphasizes the importance of effective communication and building relationships with customers. He expresses his appreciation for the supportive community of listen...

In Episode 54 of The Business Development Podcast, host Kelly Kennedy interviews Justin Deonarine, an organizational psychologist and founder of Culture Shift Consulting. Justin shares his expertise in corporate culture and the importance of investing in employees' growth and well-being. He emphasizes the role of organizational psychology in improving performance, fostering employee retention, and...

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more. One of the questions Kelly addresses is how to generate leads for a business. He suggests that businesses should focus on building relationships with potential customers...

Episode 52 of The Business Development Podcast features an interview with Ross Huartt, the President and CEO of MBC Group. Ross shares his journey from the UK to Canada and how it sparked his interest in entrepreneurship. He discusses the challenges he faced during the financial crisis of 2008 and the importance of finding the right balance between ego and confidence in business. Ross also talks a...

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses to understand their target audience and effectively communicate the problem their product or service solves. Kelly Kennedy highlights the significance of...

In milestone Episode 50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive executive resume and experience in tech entrepreneurship and non-profit enterprises provide a wealth of knowledge for entrepreneurs looking to expand thei...

In episode 49 of the Business Development Podcast, host Kelly Kennedy reflects on the growth and impact of the show, expressing gratitude to the listeners and followers who have supported him along the way. He acknowledges the challenges and bad days that come with being an entrepreneur and emphasizes the importance of reaching out for help during difficult times. Kelly also discusses the reality...

Episode 48 of The Business Development Podcast with Kelly Kennedy focuses on the theme of perseverance and taking action despite setbacks. Kennedy emphasizes the importance of moving forward and doing the things that need to be done, even when they are difficult or uncomfortable. She shares personal experiences of facing challenges and acknowledges that things don't always go according to plan, bu...

Episode 47 of The Business Development Podcast with host Kelly Kennedy discusses the importance of playing the long game in business development. Kelly emphasizes that building relationships and establishing new connections takes time and consistency. He encourages business development reps to consistently bring in new opportunities and promote their company's products and services. Kelly acknowle...

In episode 46 of the Business Development Podcast, host Kelly Kennedy interviews Bryan Barletta, an expert in podcasting and podcast advertising. They discuss the challenges and opportunities of podcasting as a marketing tool in the B2B space. Bryan shares his own experiences in the mobile advertising industry and explains why podcasting is different from platforms like YouTube. He emphasizes the...

Welcome to Episode 45 of The Business Development Podcast, where we dive into the exciting world of business growth and development. In this special episode, we are thrilled to present our Community Questions segment, where we answer your burning queries and provide expert advice to help you navigate the challenges of the business world. Hosted by Kelly Kennedy, this episode is filled with valuabl...

In Episode 44 of the Business Development Podcast, host Kelly Kennedy welcomes Leaha Mattinson, a renowned expert who is dedicated to helping people find meaning and bring real change into their lives. Leaha shares her fascinating journey and how she has accumulated over 30 years of experience in coaching and personal development. With her unique perspective, Leaha emphasizes the importance of rel...

In Episode 43 of the Business Development Podcast, host Kelly Kennedy emphasizes the importance of maintaining ethical integrity in client relationships. He states that he would never compromise his morals for the sake of a company and advises against working for a company whose values or products do not align with one's own. Kennedy believes that it is crucial to be genuine and honest with client...

Episode 42 of the Business Development Podcast features an interview with Jim Gale, an international permaculture advocate, entrepreneur, and CEO. Jim shares his journey from creating a billion-dollar mortgage company to his current goal of changing the world through permaculture. He emphasizes the importance of mindset in business ownership and entrepreneurship, and how staying present and taking...

In Episode 41 of the Business Development Podcast, host Kelly Kennedy discusses the importance of belief in selling a product or service. Kennedy emphasizes that if after six months, a person is still struggling to connect with the product or service they are selling, and if they cannot demonstrate or believe in its value, then they are unlikely to succeed in their role. Kennedy highlights that it...

In Episode 40 of The Business Development Podcast, host Kelly Kennedy welcomes marketing expert Esther Hall as the guest. Throughout the episode, the two discuss various topics related to business development and marketing, emphasizing the importance of storytelling, emotional connection, and the role of every individual in an organization in representing the company. They also delve into the sign...

In episode 39 of the Business Development Podcast, host Kelly Kennedy discusses 15 characteristics that high-level business development personnel should possess. He emphasizes the importance of believing in the product or service being sold, as lack of belief can hinder the ability to sell effectively and feel good about it. Likability and honesty are key in building trust with customers, and bein...

Episode 38 of the Business Development Podcast with host Kelly Kennedy features an interview with Jesse Schewchuk, the founder of Modern Muse Media. Jesse shares her journey from the film and television industry to becoming a leading expert in video marketing and brand development. She explains her motivation for starting her own business and the importance of mentors in her success. The episode e...

In episode 37 of the Business Development Podcast with host Kelly Kennedy, he reflects on his career in business development, expressing his pride in being able to give back and promote the value of business development. He mentions meeting Joel on a previous episode and recommends listeners to check it out for valuable insights. Kelly shares that when he first started in business development, he...

In Episode 36 of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, the founder of North Then West. The episode focuses on the concept of value proposition and the importance of understanding and communicating it effectively. Joel shares his experiences helping companies identify their value proposition and refocus themselves to become leaders in their industries. He a...

In episode 35 of the Business Development Podcast, host Kelly Kennedy discusses the importance of business development and how it can benefit companies. He emphasizes the need for brand awareness and recognition and explains that passive marketing strategies, such as relying solely on ads and online presence, are not enough in today's saturated market. Kelly shares his own experiences and the chal...

Episode 34 of The Business Development Podcast is an interview with Tash Jefferies, an entrepreneur who shares her personal journey with mental health and wellness. Tash emphasizes the importance of taking care of oneself and prioritizing mental and emotional well-being, especially for founders, entrepreneurs, and high-performance individuals. She discusses how she neglected her own health and put...

In episode 33 of The Business Development Podcast, host Kelly Kennedy thanks previous guest Erin Holowach, who is launching a commission-free real estate company in Canada. The episode discusses the role of business development reps (BDRs) and the importance of long-term investment in business development for overall success. Kennedy emphasizes the need for BD people to generate new opportunities,...