The Business Communicators

On this episode of The Business Communicators, we welcome Chris Griesemer, principal at Voice for Any Choice , an accomplished voiceover actor and podcast host. With nearly 20 years in the business and hundreds of projects from commercials to video games under his belt – along with hosting his podcast on the side – Griesemer has established a successful career with his unique talent, powered by hi...

In this timely episode of The Business Communicators, Mike Klein, Founder and Principal at the internal and change communication consultancy, Changing the Terms , joins the podcast to tackle a serious topic dominating our world in early 2020. The COVID-19 pandemic has swept across the globe and continues to threaten livelihoods and lives. As this ‘new world’ of communicating during a pandemic is u...

The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health. In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join The Business Communicators and ou...

Preacher Lawson , a comedian and alum from America’s Got Talent and the star of Get To Know Me on BET Plus , joins The Business Communicators ahead of his national tour stop in Houston. With more than 1 million followers across his digital media platforms, Lawson has gained a loyal following and now hosts his own stand-up comedy tour across the U.S. However, despite his swift rise to comedic fame...

Brian Sullivan , a Senior National Correspondent at CNBC, joins The Business Communicators to cover all things ‘media’ in 2020. Drawing from his 20 years of financial journalism and television experience, Brian shares his insights from the field in facing today’s media affairs challenges, ever-changing communications platforms, and the continuously evolving landscape of the industry in which today...

Politics. The word alone is enough to make many cringe or quickly seek to change the subject. But with mixed feelings aside, there is a diamond in the rough when it comes to political campaigns and the strategic marketing examples that communicators can extract from them for their own practice. Michael Moore , a seasoned communications professional and candidate running for Houston’s Harris County...

Passion and purpose – these are essentially what drive us in life, regardless of our pursuits, talents, field of work or career paths. But how do we realize our professional goals and dreams to enjoy the results of our hard work – and ultimately, the reward of a personally fulfilling career? What if we’re starting from the beginning, faced with challenging odds, or taking a risk in a new environme...

Over the last 10-15 years, external communications in the higher education field has experienced a drastic shift in effective methods and mediums. What was once an industry largely focused on direct mail outreach to prospective students in the early 2000s, university marketing communications has now migrated to a primarily digital world, utilizing social media and other e-marketing platforms as ke...

Every communications journey has its own story. For some, it’s internal comms. For others, it’s digital media. For John Phillippe, it’s a path from the Clinton White House to Hollywood — and ultimately owning his own business ventures. John, who currently resides in Houston, Texas, joins The Business Communicators to share his story of how an entrepreneurial mindset, a few breaks along the way, an...

Are businesses from Silicon Valley holding you hostage? Can a free press exist in a democracy when data rights AREN’T owned by its citizens? Shiv Malik , Head of Communications at Streamr , and a former investigative journalist for The Guardian — breaking exclusive front page stories on everything from the UK ​government to ISIS — joins The Business Communicators to discuss the state of journalism...

Ben Jackson , who is an international award-winning magician featured on NBC’s TODAY show, and has consulted for the Hollywood film Sin City: A Dame to Kill For , starring Joseph Gordon-Levitt, joins The Business Communicators to share insights into building a brand and a viable business — and most importantly, following your passion and identifying you why. After leaving his pre-med career behind...

Today’s consumer brands are beginning to tap into lucrative marketing opportunities presented through high-quality photography and videography on digital and social media platforms. What was once an environment reliant on static visuals and scripted television advertising methods alone has progressed into a world of connecting with target audiences via breathtaking photography and captivating vide...

Every day, masked behind seemingly harmless mobile applications and modern technology, there lies a darker force watching your every move – your routines, personal preferences, commonly visited locations, retail purchases and more. We’re surrounded by this force and more often than not, have unknowingly ‘opted in’ to providing this personal data. Technology has arguably progressed our world into a...

Social media has transformed our world since the launch of Twitter and Facebook. These platforms, along with Linkedin and others, have shaped the landscape of two-way communication for businesses in the digital age. For entrepreneurs and small businesses getting started, building a sustainable online community can seem like a giant hill to climb, complicated by pay-to-play opportunities thwarting...

Professional development efforts, including sharpening interpersonal communication skills and seeking out a mentor, are oftentimes an afterthought in contrast with the daily demands in our professions. But despite what cynics may claim, ROI isn’t always quantitative. Research proves that ‘soft’ skills are just as important as ‘hard’ skills in today’s competitive business environment. Harnessing th...

Mistakes are part of being new to any profession, but how you recover from them can change the trajectory of your career. Mandi Kane , a senior managing advisor based in Nashville, Tennessee, joins The Business Communicators to share her insights on overcoming mistakes as a professional, and how communicators can learn and grow from these experiences. In this episode, listeners will learn: How to...

Planning in advance for the unthinkable and unimaginable circumstances that will inevitably come our way is key to success for crisis communicators. Remaining silent during a crisis impacting your company – in an age of 24x7, instant news coverage – is guaranteed for public relations doom. Bill Salvin , Founder and President at Signal Bridge, joins The Business Communicators to recount his lessons...

Adapting to change in an age of constant technology advances is critical in the communications profession. If we don’t shift our thinking to embrace the fast, furious and unpredictable nature of today’s digital strides, we risk falling behind the curve of new standards for success set by our industry peers. The Business Communicators welcomes Saxum Founder and CEO, Renzi Stone , to share his persp...

Data measurement and analytics are tools that every communicator should have in their bag. But, how can we use these tools effectively to encourage buy-in from senior executives and key stakeholders? Marketing Data Scientist and IABC Houston board member, Thomas Baen , joins The Business Communicators to discuss how businesses can leverage key data insights to create a profit center that enhances...

Some say that being able to identify the influencers inside your organization is the 'ultimate strategy.' Why? Because it reduces friction and increases impact. But how do you accomplish this with a globally-dispersed employee base, challenging a communicator to reach teams in the face of diverse cultural nuances? The Fifth Business' Client Partnership Director and IABC Executive Board Member, Mic...

Former ABC News White House Correspondent and Pentagon spokesperson Geoff Morrell joins The Business Communicators to discuss his unique career path that landed him in London as the Group Head of Communications and External Affairs at BP, overseeing the strategic communications efforts for a company with operations in 70 countries. Morrell shares insights into crisis communications, rebuilding a c...

How has communications evolved over the past 25 years? From print communications in the mid-90s to radio and television broadcasting – fast-forwarding to today’s self-publishing model via numerous social media and 24/7 news platforms available – communicators must adopt these new technologies to optimize business communications success. The Business Communicators welcomes public affairs veteran an...

Taylor Bisciotti is a reporter for the NFL Network — and the youngest female on-air personality ever hired by the network. She joins The Business Communicators to share her insight on breaking into a male-dominated industry, and the NFL’s shift to embracing digital content to enhance their reach with a new audience of fans. This episode will cover the data behind a shift to digital content and how...

Held annually in Austin, Texas, since 1987, South By Southwest (SXSW) brings together experts from the tech, film, and music industries, to help creative people achieve their goals. SXSW senior publicist Brett Cannon and Giant Noise vice president Jennifer Sinski join The Business Communicators to break down the PR machine behind the festival, and how leveraging digital influencers has crafted pow...

Why is the art of audio storytelling – essentially born with the introduction of Apple’s podcast platform in 2004 – just now on the rise? Milieu Media Group 's Luke Brawner joins The Business Communicators in this insightful conversation on the importance of sharpening your edge on the art of audio storytelling and podcasting for your organization. Given the low barrier to entry, is podcasting a l...